summer internship report on reliance communication

1. S.NO. PARTICULARS PAGE NO.
1. Company Profile
 About Reliance Communications
 Reliance Group
 Mission
 Vision of Company
2. Products
 Data Card
 USB Modem
 Fixed Wireless Phones
 Mobile Phone
 Plans
3. Product Life Cycle
4. Research Methodology
 Meaning
 Objectives
 Importance
 Research Design
 Data Collection Method
5. Data Analysis
6. SWOT Analysis
7. Six Sigma
8. Suggestions
9. Limitation
10. Conclusion
11. Bibliography
Page 1

2. Reliance Communications Ltd. (commonly called RCOM) is an Indian broadband and
telecommunications company headquartered in Navi Mumbai, India. RCOM is the world's 15th largest
mobile phone operator with over 150 million subscribers and India's 2nd largest telecom operator in India,
only after Bharti Airtel. Established on 2004, a subsidiary of the Reliance Group. The company has five
segments: Wireless segment includes wireless operations of the company; broadband segment includes
broadband operations of the company; Global segment include national long distance and international
long distance operations of the company and the wholesale operations of its subsidiaries; Investment
segment includes investment activities of the Group companies, and Other segment consists of the
customer care activities and direct-to-home (DTH) activities.
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3. About Sh. Dhirubhai Ambani
- Dhirubhai H. Ambani
Few men in history have made as dramatic a contribution to their country’s economic fortunes as did the
founder of Reliance, Sh. Dhirubhai H Ambani. Fewer still have left behind a legacy that is more enduring
and timeless.
As with all great pioneers, there is more than one unique way of describing the true genius of
Dhirubhai: the corporate visionary, the unmatched strategist, the proud patriot, the leader of men, the
architect of India’s capital markets, the champion of shareholder interest.
But the role Dhirubhai cherished most was perhaps that of India’s greatest wealth creator. In one lifetime,
he built, starting from the proverbial scratch, India’s largest private sector enterprise.
When Dhirubhai embarked on his first business venture, he had a seed capital of barely US$ 300
(around Rs 14,000). Over the next three and a half decades, he converted this fledgling enterprise into a Rs
60,000 crore colossus—an achievement which earned Reliance a place on the global Fortune 500 list, the
first ever Indian private company to do so.
Dhirubhai is widely regarded as the father of India’s capital markets. In 1977, when Reliance Textile
Industries Limited first went public, the Indian stock market was a place patronised by a small club of elite
investors which dabbled in a handful of stocks.
Undaunted, Dhirubhai managed to convince a large number of first-time retail investors to
participate in the unfolding Reliance story and put their hard-earned money in the Reliance Textile IPO,
promising them, in exchange for their trust, substantial return on their investments. It was to be the start
of one of great stories of mutual respect and reciprocal gain in the Indian markets.
Under Dhirubhai’s extraordinary vision and leadership, Reliance scripted one of the greatest growth
stories in corporate history anywhere in the world, and went on to become India’s largest private sector
enterprise.
Through out this amazing journey, Dhirubhai always kept the interests of the ordinary shareholder
uppermost in mind, in the process making millionaires out of many of the initial investors in the Reliance
stock, and creating one of the world’s largest shareholder families.
A dream come true
The late Dhirubhai Ambani dreamt of a digital India — an India where the common man would have
access to affordable means of information and communication. Dhirubhai, who single-handedly built
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4. India’s largest private sector company virtually from scratch, had stated as early as 1999: “Make the tools
of information and communication available to people at an affordable cost. They will overcome the
handicaps of illiteracy and lack of mobility.”
It was with this belief in mind that Reliance Communications (formerly Reliance Infocomm) started
laying 60,000 route kilometres of a pan-India fibre optic backbone. This backbone was commissioned on 28
December 2002, the auspicious occasion of Dhirubhai’s 70th birthday, though sadly after his unexpected
demise on 6 July 2002.0
Reliance Communications has a reliable, high-capacity, integrated (both wireless and wireline) and
convergent (voice, data and video) digital network. It is capable of delivering a range of services spanning
the entire infocomm (information and communication) value chain, including infrastructure and services —
for enterprises as well as individuals, applications, and consulting.
Today, Reliance Communications is revolutionising the way India communicates and networks, truly
bringing about a new way of life.
Think big. Think different. Think ahead.
Dhirubhai preached — and personally practised — one mantra throughout his life: Dream with
conviction.
He built the Reliance empire from scratch and, in a short span of 25 years, it catapulted to become one of
the top Fortune 500 corporations of the world — an achievement unparalleled in history.
He was deeply rooted in traditional Indian values, and at the same time, Dhirubhai possessed a very
modern outlook - truly that of a 21st century person. His corporate philosophy was short, simple and
incredibly effective: “Think big. Think different. Think fast. Think ahead. Aim for the best.” This was clearly
reflected in his passion for mega-sized projects, as well as his fascination for cutting-edge technology and
desire to always achieve the highest possible productivity. At Reliance, Dhirubhai was a pillar of inspiration
for one and all. By practicing what he preached, he inspired and encouraged everyone to surpass the best
in the world.
Dhirubhai fully realised that true empowerment of the people is possible only through education.
Being an effective communicator, he continued to inspire, guide, educate and motivate everyone through
his communications. He was a firm believer in the power of information and communication, and how it
can be utilised and turned to the advantage of one and all, by making time and distance irrelevant.
He would always say that if a telephone call could be made cheaper than a postcard, it would
transform every home, empower every Indian, remove every obstacle to opportunity and growth, and tear
apart every barrier that divides Indian society. He was convinced that infocom could energise enterprises,
drive governance, and render learning an interesting experience, apart from making life exciting.
Keeping his conviction as our credo, Reliance Communications is committed to transform
Dhirubhai’s dream into a reality.
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5. BASIC INFORMATION
Reliance Communications Ltd.
Type Public
NSE: RCOM, BSE: 532712
Industry Telecommunications
Founded 2004
Founder(s) Anil Ambani
Headquarters Mumbai, India
Area served India
Key people Anil Ambani (President)
Products Telecommunications
Revenue 11,110 crore (US$2.01 billion)(2012)[1]
Net income 156 crore (US$28.24 million)(2012)[1]
Total assets 80,395 crore (US$14.55 billion)(2011)[1]
Employees 28,065 (2010)[1]
Parent Reliance Group
Subsidiaries Reliance Globalcom Limited
Reliance Big TV Limited
Website www.rcom.co.in
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6. Reliance Group
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7. Page 7

8. Page 8

9. Chairman's Profile
Anil D. Ambani
Regarded as one of the foremost corporate leaders of contemporary India,
Shri Anil D Ambani, 53, is the chairman of all listed companies of the Reliance
Group, namely, Reliance Communications, Reliance Capital, Reliance Energy
and Reliance Natural Resources limited.
He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute
of Information and Communication Technology, Gandhi Nagar, Gujarat.
Till recently, he also held the post of Vice Chairman and Managing Director of
Reliance Industries Limited (RIL), India’s largest private sector enterprise.
Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and has been centrally involved in every
aspect of the company's management.
He is credited with having pioneered a number of path-breaking financial innovations in the Indian capital
markets. He spearheaded the country’s first forays into the overseas capital markets with international public
offerings of global depositary receipts, convertibles and bonds. Starting in 1991, he directed Reliance
Industries in its efforts to raise over US$ 2 billion. He also steered the 100-year Yankee bond issue for the
company in January 1997.
BlackBerry 9100 Pearl BlackBerry 9220 Curve (New) BlackBerry 9300 Curve
He is a member of:
3G ready GSM + CDMA networks compatible 3G ready
GPS 3G + EVDO enabled GPS
Wharton Board of Overseers, The
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Optical School, USA Wifi
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Central Advisory Committee, Central Electricity Regulatory Commission
BlackBerry of Governors, Indian InstituteBlackBerry 9350 Curve
Board 9330 Curve (New) of Management, Ahmedabad BlackBerry 9650 Bold
Board of Governors Indian Institute of Technology, Kanpur
EVDO CDMA + EVDO GSM + CDMA networks compatible
Wifi Slim Design 3G + EVDO enabled
In June 2004,navigation
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he was
elected for a Optical trackpad navigation
six-year enabledas an independent
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term member Optical trackpad navigation
of the Rajya Sabha, Upper House
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of India’s Parliament a position he chose to resign voluntarily on March 25, 2006.
Awards and Achievements:
Conferred the ‘CEO of the Year 2004’ in the Platts Global Energy Awards
Rated as one of ‘India’s Most Admired CEOs’ for the sixth consecutive year in the Business Barons – TNS
Mode opinion poll, 2004
Conferred ‘The Entrepreneur of the Decade Award’ by the Bombay Management Association, October 2002
Awarded the First Wharton
BlackBerry 9320 Curve (New) IndianBlackBerry 9790 Bold by the Wharton India Economic Forum (WIEF) in
Alumni Award BlackBerry 9800 Torch
recognition of his contribution to the establishment of Reliance as a global ready in many of its business
GSM + 3G networks compatible + 5 MP camera 3G leader
Optical trackpad navigation QWERTY keypad Touchscreen
areas, December 2001
Wifi enabled OS 7.0 rackpad
BlackBerry 9670 Style BlackBerry Curve 8530 (New) BlackBerry Tour 9630
Selected by Asiaweek magazine for its list of ‘Leaders of the Millennium in Business and Finance’ and was
Wifi enabled QWERTY keypad
5 MP camera
introduced as
QWERTY keypad the only ‘new hero’ in Business and Finance from India, JuneWifi enabledGSM networks compatible
Qwerty Keypad
Wifi Enabled
CDMA +
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3G camera
clamshell design New Trackpad Navigation 3.2 Megapixel Camera
Wifi enabled Email and Text Messaging Seamless Roaming Page 9

10. Looking back, looking forward
Reliance Group, an offshoot of the Group founded by Shri Dhirubhai H Ambani (1932-2002), ranks among
India’s top three private sector business houses in terms of net worth. The group has business interests that
range from telecommunications (Reliance Communications Limited) to financial services (Reliance Capital Ltd)
and the generation and distribution of power (Reliance Infrastructure Limited).
Reliance Group’s flagship company, Reliance Communications, is India's largest private sector information and
communications company, with over 150 million subscribers. It has established a pan-India, high-capacity,
integrated (wireless and wireline), convergent (voice, data and video) digital network, to offer services
spanning the entire infocomm value chain.
Other major group companies — Reliance Capital and Reliance Infrastructure — are widely acknowledged as
the market leaders in their respective areas of operation.
Page 10

12. Looking back, looking forward
Reliance Group, an offshoot of the Group founded by Shri Dhirubhai H Ambani (1932-2002), ranks among
India’s top three private sector business houses in terms of net worth. The group has business interests that
range from telecommunications (Reliance Communications Limited) to financial services (Reliance Capital Ltd)
and the generation and distribution of power (Reliance Infrastructure Limited).
Reliance Group’s flagship company, Reliance Communications, is India's largest private sector information and
communications company, with over 150 million subscribers. It has established a pan-India, high-capacity,
integrated (wireless and wireline), convergent (voice, data and video) digital network, to offer services
spanning the entire infocomm value chain.
Other major group companies — Reliance Capital and Reliance Infrastructure — are widely acknowledged as
the market leaders in their respective areas of operation.
Page 11

13. Looking back, looking forward
Reliance Group, an offshoot of the Group founded by Shri Dhirubhai H Ambani (1932-2002), ranks among
India’s top three private sector business houses in terms of net worth. The group has business interests that
range from telecommunications (Reliance Communications Limited) to financial services (Reliance Capital Ltd)
and the generation and distribution of power (Reliance Infrastructure Limited).
Reliance Group’s flagship company, Reliance Communications, is India's largest private sector information and
communications company, with over 150 million subscribers. It has established a pan-India, high-capacity,
integrated (wireless and wireline), convergent (voice, data and video) digital network, to offer services
spanning the entire infocomm value chain.
Other major group companies — Reliance Capital and Reliance Infrastructure — are widely acknowledged as
the market leaders in their respective areas of operation.
Page 11

14. Looking back, looking forward
Reliance Group, an offshoot of the Group founded by Shri Dhirubhai H Ambani (1932-2002), ranks among
India’s top three private sector business houses in terms of net worth. The group has business interests that
range from telecommunications (Reliance Communications Limited) to financial services (Reliance Capital Ltd)
and the generation and distribution of power (Reliance Infrastructure Limited).
Reliance Group’s flagship company, Reliance Communications, is India's largest private sector information and
communications company, with over 150 million subscribers. It has established a pan-India, high-capacity,
integrated (wireless and wireline), convergent (voice, data and video) digital network, to offer services
spanning the entire infocomm value chain.
Other major group companies — Reliance Capital and Reliance Infrastructure — are widely acknowledged as
the market leaders in their respective areas of operation.
Page 11