Electronic dance music and music festivals have been growing in popularity, which benefits Relentless Beats as they produce around 20 large music festivals in Arizona per year. However, they face competition from other promoters like Insomniac Entertainment, Steve Levine Entertainment, and El Hefe Scottsdale: Riot Group Entertainment. These competitors vie for the same customers in Arizona through similar music bookings and events. To remain digitally competitive in this saturated market, Relentless Beats could improve their website design to optimize conversions, increase backlinks to build domain authority, utilize paid search advertising and other social media platforms, and fix crawlability issues on their site.