The document outlines a 4-level relationship management strategy that moves from basic operations and CRM at level 1 to a deep, collaborative relationship where the partner sees the company as a key resource and advocate for their business at level 4. It describes the key activities at each level including measurement of satisfaction, feedback, understanding challenges, and providing strategic solutions to help partners.

1. Relationship Management Strategy

2. Relationship Management Strategy
• Fundamentals of doing
business
• Day to day operations
• Core product
Level 1 development and
promotion
Relationship • Basic CRM
• Tactic execution

3. Relationship Management Strategy
• Proactive measurement
of partner satisfaction
through NPS scores
• Proactive measurement
of partner engagement
Level 2
• Appropriate feedback
Relationship loop for satisfaction
and engagement
responses
• Bottoms-up strategy to
assess partner level
relationship as
promoters, passives
and detractors

4. Relationship Management Strategy
• Proactive
understanding of
partner challenges and
obstacles
• Conduct research and
Level 3 collect insight into
Relationship potential solutions for
partner
• Outline strategic
solutions for partner
• Assist in
implementation of
solutions

5. Relationship Management Strategy
• Pinnacle of deep
relationships
• Partner gravitates to
you with questions and
hurdles
• Allows insight into
business, innovation
opportunities
• Enriches access and
enhances partner
advocacy