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EUROPEAN COMMISSION
DIRECTORATE GENERAL FOR RESEARCH & INNOVATION

Directorate C - Research and Innovation
Unit C.1 – Innovation Policy




         Platform Breaking Down Barriers Between Key Players at Regional Level
              Laurea LivingLabs Network with the Helsinki - Uusimaa region as
                 an open innovation ecosystem based on human centric RDI
                     European Innovation Partnerships – meeting societal challenges and reinforcing
                                                     competitiveness
                       Simulation Seminar for ERAC regarding the pilot "Active and Healthy Ageing”
                                 Ways of identifying and tackling obstacles to Innovation
                                                                  Tuija Hirvikoski, PhD
        Director| Laurea University of Applied Sciences| Internationalisation of RDI | ENoLL council member and co-ordinator of the thematic domains |
                                                   Sendai-Finland Wellbeing Centre steering group member |
   | Tuija.Hirvikoski@laurea.fi | www.laurea.fi | http://www.openlivinglabs.eu/ | http://vimeo.com/16424693| http://sendai.fwbc.jp/en/index.html |
                                                              22nd of February, 2011
                                          Berlaymont building, room Schuman, 200 rue de la Loi, Brussels
New Collaborative Innovation Paradigm, Why?

•  due to the multi-layered,                        •  apart from new
   multidisciplinary, multi-                           technologies and
   sector, multi-stakeholder
                                                       products, we also need
   complexities
                                                       new production and
•  we need to improve the
   effectiveness and impact of                         consumptions that will
   policies, programmes and                            renew local and global
   projects                                            services, markets and
                                                       industries


2/25/11     Laurea University of Applied Sciences                               2
New Collaborative Innovation Paradigm
                      How?
    LivingLabs         =
    enlarged Triple Helix model & open
    Research, Development and
    Innovation (RDI) infrastructures and
    methodologies

    Learning and Co-Innovating for
    Development
    local, regional and cross-
    boarder collaboration
    addressing the grand
    challenges                                           Hirvikoski (2009)




2/25/11          Laurea University of Applied Sciences                       3
Laurea’s Operating Environment
•  the Greater Helsinki Metropolitan Area produces
   approximately 50% of Finland’s gross domestic
   product
•  Uusimaa region consists of urban and rural areas
      •  The social and health care sector is strongly influenced by demographic changes and
         struggling with the challenge of ensuring equal services for rural and urban areas with
         limited budgetary conditions. The ageing population, long distances and the possible
         lack of qualified work force are common challenges in particularly in the archipelago

•  In its operating environment, Laurea is specializing
   in service innovations and focusing on regional
   development of the metropolitan area

                                                           Helsinki Smart City Showcase
                                                           http://vimeo.com/16424693
                                                                                               4
2/25/11            Laurea University of Applied Sciences
Laurea’s LivingLabs Network
                    and the partners in the Uusimaa Region
                     Medical	
  and	
  Care	
  
                     Simula#on	
  Centre	
  
                                                                                                                             Strategic Intent 2015:
                                                                                                                             In 2015 Laurea will be
                                                                                                                             an internationally
                       Hospital	
  Area	
                                        User	
  Driven	
  Innova#on	
               acknowledged
                     Hyri	
  	
  and	
  TechVilla	
                                         Centre	
  
                                                                                                                             university of applied
                                                                                                                             sciences specializing
                                                                                                                             in future expertise
                                                                                                                             and regional
                                                                                                                             development in the
                   Service	
  Innova#on	
  and	
  
                         Design	
  Lab	
  
                                                                                                                             metropolitan area.
                                                                                Care	
  Innova#on	
  
                                                                                and	
  Design	
  Hub	
  



                                                                                                            The focus of the LivingLabs is on welfare,
 Otaniemi	
                                                                   Uusimaa	
  Regional	
         knowledge intensive business services, security
 Marke#ng	
                                                                        Council	
  
                                                                                                            and social responsibility. The basis for Laurea’s
Culminatum	
                                                                      HUS,	
  THL	
  
                                                                                                            R&D&I is a holistic view of well-being which
                                                         CKIR	
  /Aalto	
                                   provides sustainable direction for businesses and
                 Ac#ve	
  Life	
  Village	
  
                                                        Forum	
  Virium	
                                   for the development of entire service systems


   2/25/11                          Laurea University of Applied Sciences                                                                              5
Learning by Developing (LbD) with an open RDI Ecosystem =
                               Laurea LivingLabs


Institutional    Strategic     Business                                            Execution       Design      Personal
enviroment      environment   environment
                                               professional development           enviroment     environment   meanings




                                                     orchestration
                                                         table




    Political     Enablers    Utilizer                                                     Developer
   guidelines                               New Technologies, products, services,                               User
                                            New production and consumption
                                            spin-offs,
                                            User behavior transformation
                                            renewal of markets, industries and societies
Why a University of Applied Sciences?
          Case Laurea: Strategic Choices and Central Measures for
                                2010-2015


1.  LbD: Generating Future Expertise and Service
    Innovations and Promoting Student
    Entrepreneurship
      •  Strengthening the student-oriented learning culture
         based on creativity, which brings together teaching
         and R&D&I.
      •  Promoting the commercialization of ideas and
         innovations.




2/25/11          Laurea University of Applied Sciences              7
Why a University of Applied Sciences?
Case Laurea: Strategic Choices and Central Measures for 2010-2015


2.  Developing the
    Greater Helsinki
    Metropolitan Area
      •  Participating in world
         class networks that
         develop the
         metropolitan area.
      •  Promoting multi-
         stakeholder functional
         entities that develop the
         metropolitan area.

2/25/11        Laurea University of Applied Sciences                8
Why a University of Applied Sciences?
Case Laurea: Strategic Choices and Central Measures for 2010-2015


3.  Internationally
     Recognized and
     Productive R&D&I
•  Increasing Laurea’s
   international recognition,
   reputation and influence.
•  Increasing international
   competence transfer that
   enriches Laurea’s
   partners and the region.


2/25/11      Laurea University of Applied Sciences                  9
  	
  New Collaborative Innovation Paradigm, How?
                 Cross-boarder collaboration




 In the world without boarders, the diversity of cultures, technologies
        and business models nurtures innovation and learning
  New opportunities emerge whilst ideas, knowledge and innovation
                    travel from country to country
New Collaborative Innovation
                 Paradigm. How?
     European Network of Living Labs
     (ENoLL) was founded in 2006 under
     the auspices of the Finnish EU-
     presidency

•    contributes to the creation of a
     dynamic, multi-layered and
     multidimensional, future European
     innovation ecosystem
•    supports co-creative, human-centric
     and user-driven research,                           Hirvikoski (2009)
     development and innovation in order
     to better cater for people’s needs

                                                         All current 212 Living Labs listed on
                                                         www.openlivinglabs.eu/livinglabs
2/25/11          Laurea University of Applied Sciences                                           11
Average growth of turnover in Danish firms, 2005-2007
(Source: Fora & Statistics Denmark, 2010)
New Collaborative Innovation Paradigm
                          How?
      The long term vision on Public-                          Europe as a dynamic, multi-layered and
      Private-People Partnerships (PPPP)
      for user-driven open innovation
                                                               multi-dimensional European Innovation
      includes:                                                              Ecosystem
•     Living Labs as Open Access
      Platforms for Smart Cities and
      Regions
•     Alliances with Local Authorities to
      integrate Living Lab Innovation and
      Sustainability Policies
•     Cross-border and Cross-Thematic
      Cooperation addressing the grand
      challenges of our time
•     Large-scale User Behaviour
      Transformation through Social and
      Societal Innovation




     2/25/11           Laurea University of Applied Sciences                                       13
European Union


Living Lab Partnerships

                                           City- and Regional
                                           Governments
                                           Social Networks
                                           Citizens Groups

International Organizations
FAO, UN, World Bank, OECD
International Partnerships
with Living Labs in other Regions




                               Universities
                               Research Institutions
                               SMEs
                               ICT Industries
Apollon - Homecare and Independent Living
            Experiences of SMEs

  ▶  Evaluates the different services in another country – forces to
     re-think the initial business case
  ▶  Provides a “lessons learned” in transferring or setting-up
     cross border Homecare and Independent products – better
     value proposition and better product fit
  ▶  provides opportunity to discuss the Health care eco-system in
     another country to identity different needs and to explore
     new business opportunities
  ▶  provides insights into the requirements and operational issues
     related to transferring products to other markets outside the
     base market

  Innovating, Televic
Connec&ng	
  the	
  Dots	
  of	
  Excellence	
  across	
  European	
  and	
  
                     Asian	
  Aging	
  Socie&es	
  



            Elderly Welfare Promotion Group, National Taiwan University INSIGHT
                                      Suan-Lien Living Lab


          Innova&ons	
  of	
  Long-­‐Term	
  Care	
  Services	
  for	
  the	
  Elderly	
  	
  
                                   in	
  Chuncheon,	
  	
  	
  
                            Hallym	
  University,	
  Korea
Connecting the Dots of Excellence across
  European and Asian Aging Societies

                                Comparative research




                                    City/region level                         Northern	
  
   East	
  Asian	
  civic	
  
                                         analysis                             European	
  
   societal	
  model	
  	
  
                                  scaling up the results                    welfare	
  model	
  
                                   to the system level


 =>	
  new	
  products,	
  services	
  and	
  solu#ons	
  to	
  be	
  scaled	
  up	
  from	
  the	
  
        micro	
  level	
  to	
  the	
  	
  system	
  level	
  and	
  to	
  the	
  global	
  market	
  


          What	
  is	
  the	
  role	
  of	
  the	
  ci#zens,	
  users,	
  and	
  people	
  ?	
  
        How	
  does	
  the	
  public,	
  private,	
  people	
  partnership	
  evolve?	
  
                                LivingLabs/Testbeds	
  role?	
  
Pre-Commercial Procurement Good Practice
   Procure R&D in steps (solutions, prototypes, test
   series) to reduce the risk and give SMEs a
   chance

   Risk-benefit sharing with Suppliers

   Competing development with multiple Suppliers

   Sharing R&D costs with other Procurers
Harvesting Results
  |Virtual Elderly Care Services | A Guardian
  Angel for the Extended Home Environment
  | DiYSE | CaringTV | Clinic Art & Encounter
  Art | Active Aging |Express to Connect
  (E2C) | Polar heart rate monitoring devises
  | Helsinki Metropolitan Entrepreneurship
  Academy | Radiology and Laboratory
  Service System | Senior Trainer |
  Konkkaronkka | Sendai-Finland Wellbeing
  Centre | Nordic Walking in Japan | 250 new
  companies in social service and healthcare
  sector
Lessons Learned - Action Through a Policy Mix
-  enabling health and social care policy, educational policy,
   industrial and innovation policy (management by vision,
   evaluation and incentives)
      ⇒ integration of education and RDI to foster motivated professionals
      ⇒ integration of bottom-up (demand and human driven, self-organising)
        and top-down (scalable, transferable solutions) approaches
      ⇒ parallel incremental development and systemic paradigm sift of
        active and healthy aging (care systems, health behaviour, societal
        innovation etc.)
      ⇒ enhancing innovation in pre-commercial public purchasing processes
        & sustainable urban innovations through multidisciplinary R&D
        cooperation (as The Innovative City® Program)
      ⇒ simultaneous innovative procurement and support for growth
        companies => business expansion, generates new job opportunities



2/25/11         Laurea University of Applied Sciences                     20
Lessons Learned - Improving the Coordination of
Key Players by PPPP
•  enabling structures and platforms (LivingLabs) to address
   the multi-stakeholder, multi-layer, multi-disciplinary,
   multi-sector complexities => effectiveness and impact of
   policies
•  proactive platform activators => trust, coherent value
   bases, good collaboration among stakeholders => strategic
   agility
•  empower the elderly, citizens, care professionals and
   students => innovative solutions & diffusion of innovation
•  connect the dots of excellence across European and Asian
   aging societies
Scaling up the PPPP model: Europe as a dynamic,
multi-layered and multi-dimensional Innovation
Ecosystem - Consequences
  -  involves creative and motivated professionals and citizens
     to the development of Active and Healthy Ageing solutions
     and the transformation of behaviour
  -  creates innovative solutions from the micro to the most
     macro level of the Active and Healthy Ageing systems
  -  decreases innovation obstacles
  -  boosts Europe as a lead market of Active and Healthy Aging
  -  boosts new spin-offs and supports growth companies
  -  gives companies an opportunity to grow in the emerging
     Asian (global) markets
  -  generates meaningful new jobs
2/25/11      Laurea University of Applied Sciences            22
Thank you



                                                                                                                                                           Image Tuija



January	
  14,	
  2011,	
  Taipei	
  ,	
  Taiwan	
     Interna#onal	
  Forum	
  on	
  Smart	
  Living	
  Summer	
  School	
  Ini#a#ves	
  in	
  Asia	
       Tuija	
  Hirvikoski	
  	
  	
  	
  	
  	
  23	
  

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Regional platform for healthy and active aging Tuija Hirvikoski

  • 1. EUROPEAN COMMISSION DIRECTORATE GENERAL FOR RESEARCH & INNOVATION Directorate C - Research and Innovation Unit C.1 – Innovation Policy Platform Breaking Down Barriers Between Key Players at Regional Level Laurea LivingLabs Network with the Helsinki - Uusimaa region as an open innovation ecosystem based on human centric RDI European Innovation Partnerships – meeting societal challenges and reinforcing competitiveness Simulation Seminar for ERAC regarding the pilot "Active and Healthy Ageing” Ways of identifying and tackling obstacles to Innovation Tuija Hirvikoski, PhD Director| Laurea University of Applied Sciences| Internationalisation of RDI | ENoLL council member and co-ordinator of the thematic domains | Sendai-Finland Wellbeing Centre steering group member | | Tuija.Hirvikoski@laurea.fi | www.laurea.fi | http://www.openlivinglabs.eu/ | http://vimeo.com/16424693| http://sendai.fwbc.jp/en/index.html | 22nd of February, 2011 Berlaymont building, room Schuman, 200 rue de la Loi, Brussels
  • 2. New Collaborative Innovation Paradigm, Why? •  due to the multi-layered, •  apart from new multidisciplinary, multi- technologies and sector, multi-stakeholder products, we also need complexities new production and •  we need to improve the effectiveness and impact of consumptions that will policies, programmes and renew local and global projects services, markets and industries 2/25/11 Laurea University of Applied Sciences 2
  • 3. New Collaborative Innovation Paradigm How? LivingLabs = enlarged Triple Helix model & open Research, Development and Innovation (RDI) infrastructures and methodologies Learning and Co-Innovating for Development local, regional and cross- boarder collaboration addressing the grand challenges Hirvikoski (2009) 2/25/11 Laurea University of Applied Sciences 3
  • 4. Laurea’s Operating Environment •  the Greater Helsinki Metropolitan Area produces approximately 50% of Finland’s gross domestic product •  Uusimaa region consists of urban and rural areas •  The social and health care sector is strongly influenced by demographic changes and struggling with the challenge of ensuring equal services for rural and urban areas with limited budgetary conditions. The ageing population, long distances and the possible lack of qualified work force are common challenges in particularly in the archipelago •  In its operating environment, Laurea is specializing in service innovations and focusing on regional development of the metropolitan area Helsinki Smart City Showcase http://vimeo.com/16424693 4 2/25/11 Laurea University of Applied Sciences
  • 5. Laurea’s LivingLabs Network and the partners in the Uusimaa Region Medical  and  Care   Simula#on  Centre   Strategic Intent 2015: In 2015 Laurea will be an internationally Hospital  Area   User  Driven  Innova#on   acknowledged Hyri    and  TechVilla   Centre   university of applied sciences specializing in future expertise and regional development in the Service  Innova#on  and   Design  Lab   metropolitan area. Care  Innova#on   and  Design  Hub   The focus of the LivingLabs is on welfare, Otaniemi   Uusimaa  Regional   knowledge intensive business services, security Marke#ng   Council   and social responsibility. The basis for Laurea’s Culminatum   HUS,  THL   R&D&I is a holistic view of well-being which CKIR  /Aalto   provides sustainable direction for businesses and Ac#ve  Life  Village   Forum  Virium   for the development of entire service systems 2/25/11 Laurea University of Applied Sciences 5
  • 6. Learning by Developing (LbD) with an open RDI Ecosystem = Laurea LivingLabs Institutional Strategic Business Execution Design Personal enviroment environment environment professional development enviroment environment meanings orchestration table Political Enablers Utilizer Developer guidelines New Technologies, products, services, User New production and consumption spin-offs, User behavior transformation renewal of markets, industries and societies
  • 7. Why a University of Applied Sciences? Case Laurea: Strategic Choices and Central Measures for 2010-2015 1.  LbD: Generating Future Expertise and Service Innovations and Promoting Student Entrepreneurship •  Strengthening the student-oriented learning culture based on creativity, which brings together teaching and R&D&I. •  Promoting the commercialization of ideas and innovations. 2/25/11 Laurea University of Applied Sciences 7
  • 8. Why a University of Applied Sciences? Case Laurea: Strategic Choices and Central Measures for 2010-2015 2.  Developing the Greater Helsinki Metropolitan Area •  Participating in world class networks that develop the metropolitan area. •  Promoting multi- stakeholder functional entities that develop the metropolitan area. 2/25/11 Laurea University of Applied Sciences 8
  • 9. Why a University of Applied Sciences? Case Laurea: Strategic Choices and Central Measures for 2010-2015 3.  Internationally Recognized and Productive R&D&I •  Increasing Laurea’s international recognition, reputation and influence. •  Increasing international competence transfer that enriches Laurea’s partners and the region. 2/25/11 Laurea University of Applied Sciences 9
  • 10.    New Collaborative Innovation Paradigm, How? Cross-boarder collaboration In the world without boarders, the diversity of cultures, technologies and business models nurtures innovation and learning New opportunities emerge whilst ideas, knowledge and innovation travel from country to country
  • 11. New Collaborative Innovation Paradigm. How? European Network of Living Labs (ENoLL) was founded in 2006 under the auspices of the Finnish EU- presidency •  contributes to the creation of a dynamic, multi-layered and multidimensional, future European innovation ecosystem •  supports co-creative, human-centric and user-driven research, Hirvikoski (2009) development and innovation in order to better cater for people’s needs All current 212 Living Labs listed on www.openlivinglabs.eu/livinglabs 2/25/11 Laurea University of Applied Sciences 11
  • 12. Average growth of turnover in Danish firms, 2005-2007 (Source: Fora & Statistics Denmark, 2010)
  • 13. New Collaborative Innovation Paradigm How? The long term vision on Public- Europe as a dynamic, multi-layered and Private-People Partnerships (PPPP) for user-driven open innovation multi-dimensional European Innovation includes: Ecosystem •  Living Labs as Open Access Platforms for Smart Cities and Regions •  Alliances with Local Authorities to integrate Living Lab Innovation and Sustainability Policies •  Cross-border and Cross-Thematic Cooperation addressing the grand challenges of our time •  Large-scale User Behaviour Transformation through Social and Societal Innovation 2/25/11 Laurea University of Applied Sciences 13
  • 14. European Union Living Lab Partnerships City- and Regional Governments Social Networks Citizens Groups International Organizations FAO, UN, World Bank, OECD International Partnerships with Living Labs in other Regions Universities Research Institutions SMEs ICT Industries
  • 15. Apollon - Homecare and Independent Living Experiences of SMEs ▶  Evaluates the different services in another country – forces to re-think the initial business case ▶  Provides a “lessons learned” in transferring or setting-up cross border Homecare and Independent products – better value proposition and better product fit ▶  provides opportunity to discuss the Health care eco-system in another country to identity different needs and to explore new business opportunities ▶  provides insights into the requirements and operational issues related to transferring products to other markets outside the base market Innovating, Televic
  • 16. Connec&ng  the  Dots  of  Excellence  across  European  and   Asian  Aging  Socie&es   Elderly Welfare Promotion Group, National Taiwan University INSIGHT Suan-Lien Living Lab Innova&ons  of  Long-­‐Term  Care  Services  for  the  Elderly     in  Chuncheon,       Hallym  University,  Korea
  • 17. Connecting the Dots of Excellence across European and Asian Aging Societies Comparative research City/region level Northern   East  Asian  civic   analysis European   societal  model     scaling up the results welfare  model   to the system level =>  new  products,  services  and  solu#ons  to  be  scaled  up  from  the   micro  level  to  the    system  level  and  to  the  global  market   What  is  the  role  of  the  ci#zens,  users,  and  people  ?   How  does  the  public,  private,  people  partnership  evolve?   LivingLabs/Testbeds  role?  
  • 18. Pre-Commercial Procurement Good Practice Procure R&D in steps (solutions, prototypes, test series) to reduce the risk and give SMEs a chance Risk-benefit sharing with Suppliers Competing development with multiple Suppliers Sharing R&D costs with other Procurers
  • 19. Harvesting Results |Virtual Elderly Care Services | A Guardian Angel for the Extended Home Environment | DiYSE | CaringTV | Clinic Art & Encounter Art | Active Aging |Express to Connect (E2C) | Polar heart rate monitoring devises | Helsinki Metropolitan Entrepreneurship Academy | Radiology and Laboratory Service System | Senior Trainer | Konkkaronkka | Sendai-Finland Wellbeing Centre | Nordic Walking in Japan | 250 new companies in social service and healthcare sector
  • 20. Lessons Learned - Action Through a Policy Mix -  enabling health and social care policy, educational policy, industrial and innovation policy (management by vision, evaluation and incentives) ⇒ integration of education and RDI to foster motivated professionals ⇒ integration of bottom-up (demand and human driven, self-organising) and top-down (scalable, transferable solutions) approaches ⇒ parallel incremental development and systemic paradigm sift of active and healthy aging (care systems, health behaviour, societal innovation etc.) ⇒ enhancing innovation in pre-commercial public purchasing processes & sustainable urban innovations through multidisciplinary R&D cooperation (as The Innovative City® Program) ⇒ simultaneous innovative procurement and support for growth companies => business expansion, generates new job opportunities 2/25/11 Laurea University of Applied Sciences 20
  • 21. Lessons Learned - Improving the Coordination of Key Players by PPPP •  enabling structures and platforms (LivingLabs) to address the multi-stakeholder, multi-layer, multi-disciplinary, multi-sector complexities => effectiveness and impact of policies •  proactive platform activators => trust, coherent value bases, good collaboration among stakeholders => strategic agility •  empower the elderly, citizens, care professionals and students => innovative solutions & diffusion of innovation •  connect the dots of excellence across European and Asian aging societies
  • 22. Scaling up the PPPP model: Europe as a dynamic, multi-layered and multi-dimensional Innovation Ecosystem - Consequences -  involves creative and motivated professionals and citizens to the development of Active and Healthy Ageing solutions and the transformation of behaviour -  creates innovative solutions from the micro to the most macro level of the Active and Healthy Ageing systems -  decreases innovation obstacles -  boosts Europe as a lead market of Active and Healthy Aging -  boosts new spin-offs and supports growth companies -  gives companies an opportunity to grow in the emerging Asian (global) markets -  generates meaningful new jobs 2/25/11 Laurea University of Applied Sciences 22
  • 23. Thank you Image Tuija January  14,  2011,  Taipei  ,  Taiwan   Interna#onal  Forum  on  Smart  Living  Summer  School  Ini#a#ves  in  Asia   Tuija  Hirvikoski            23