Reggie's pop (own creation)
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reggis pop for every generations with 0 added sugar self made creation on softdrink which is given on assignment.
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The Coca-Cola Company is a leading world brand that makes soft drinks that are ready to drink. The company makes products such as Coke, Fanta, Sprite, Minute Maid, Dasani water among others. It has managed to hold its market position as the leading beverage producer in the world, facing competition from PepsiCo. Coca-Cola sells its products in the whole world, having divided its operation areas in regions such as Africa, Eurasia, Latin America, European Union, North America and Pacific. The company’s mission statement is ‘refreshing the world –in mind, body and spirit’.
Coca-Cola Company’s target market is any person who likes soft drinks, but lately they have been targeting teenagers and people below thirty. In short, its main target market is the youth. According to Vendredi (2012), the company uses several strategies to reach its target market. The company has partnered with restaurants and fast foods such as McDonald. This is because most of these young people eat in such places. The company has also made adverts for their current slogan, ‘Open happiness’ with teenagers as the cast. Most of the adverts show young people below the age of thirty having fun while taking their products. Their target market consists of both male and female youth. The young people are seen buying lots of beverages and Coca-Cola has set out to have them as their target audience.
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Coca-Cola has been in business since 1886 and is currently the world's leading beverage company operating in over 200 countries. The document outlines Coca-Cola's marketing strategy, which includes targeting both young consumers aged 16-30 as well as expanding into the mid-age demographic with more purchasing power. The strategy aims to increase sales volume and market share through new product positioning, making consumers aware of different Coke varieties, and emphasizing that Coke can be enjoyed on any occasion.
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Market sector digital review of soft drink industry
The document is a market report on the soft drink industry produced by a group of business students. It profiles five major companies in the industry - Coca-Cola, Pepsi, Dr Pepper, Irn-Bru, and Club Orange. It analyzes each company's market share, products, website, social media presence, and mobile strategy. The report finds that Coca-Cola has the largest market share and social media following, but Dr Pepper engages most actively with customers on social media. It concludes that Club Orange has the weakest online presence of the brands analyzed.
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Marketing strategies of coca cola (1)
The document is a project report on the marketing strategies of Coca Cola. It discusses Coca Cola's history in India, including withdrawing from the country in 1977 due to government demands and then returning in 1993 to a changed soft drink market dominated by competitors like Parle. To gain market share, Coca Cola decided to take over Parle, gaining access to their network of over 200,000 retailer outlets and 60 bottlers. The marketing strategies Coca Cola employed in the 1990s to win the "Cola war" in India were successful, increasing their market share to 48.3% by 1998.
Cola wars between Cocacola and Pepsi
The soft drink concentrate business is highly profitable due to low costs of production and barriers to entry. Concentrate producers require only $25-50 million for a plant that can serve the entire US market. They face little threat from new entrants due to patented formulas and brand equity built over decades of marketing. In contrast, bottlers face higher costs, more competition, and lower profits of around 35% due to factors like needing large capital investments for plants. However, Coke and Pepsi have been able to sustain profits through brand loyalty, expanding into new markets like juices, and leveraging their brand equity globally despite slowing carbonated drink demand.
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Reggie's pop (own creation)
- 1. ASSIGNMENT OF ADVERTISING MANAGEMENT ON PRODUCT AD CREATION BBA(SEMIII) SUBMITTED BY: SUBMITTED TO: VARSHA GUPTA DR.SHWETA
- 2. PRODUCT & PRODUCT NAME Product Name – Reggie’s Pop log o taglin e Produ ct name
- 3. LOGO & TAGLINE EVERY GENERATION ENJOY THE THRUST. USP OF PRODUCT PURITY AND FRESHNESS OF CORN SYRUP AND CARAMEL COLOR COMBINES EXCELLENCE WITH ORIGINALITY.
- 4. COMPETITOR ANALYSIS The global soft drink market size was worth us$31.28 billion in 2020. Competitors are coco cola and Pepsi. They are leading brands all over the world their product has a large product portfolio in the market which makes soda beverages and energy drinks both coco cola and Pepsi spend aggressively on marketing and R&D. while both are known for their excellent marketing, the two has reached the social media channels as well. Social media has become a great tool for marketing as well as customer engagement. Reggie's pop attracts every generation. Since it is clear from the taste test that people enjoy the majestic flavor.
- 5. 0% Sugar
- 6. DETAIL ABOUT THE AD • TYPE : BILLBOARD AD • CONCEPT : THE ROYAL LOGO AND TAGLINE OF BRAND HIGHLIGHT THE PRODUCT QUALITY AND MAJESTIC FLAVOR. • DESIGNING : THE DESIGN OF THE AD IS SPECIFIES THE CONTENT, LOGO AND PRODUCT.
- 7. BILLBOARD AD
- 8. BILLBOARD AD
- 9. • Mission- Informative AD the product is new in the market the main objective is every generation enjoys the majestic flavor with 0 added sugar. • Money- the product is on 1st stage of product life cycle, the money will be spend high on this stage. The budget is 20-25 cr. • Message- Refreshment in a cans enjoyed by every generation 0added sugar 0added preservatives goodness of corn syrup and fruit flavor. • Media- Billboard • Measurement- N/A 5 M’S OF ADVERTISMENT
- 10. THANK YOU