- United Airlines was founded in 1929 and has over 87,000 employees serving North America, Latin America, Asia, Europe, and the Caribbean. - The goal is to improve United's reputation with customers by addressing concerns and increasing repeated customers by 20% and positive feedback by 30% within 30 days. - The strategy includes capping flight passenger numbers, handling refunds promptly, and discounts for second trips within 3 months.

1. Client Presentation
By Delroy N Souden

2. Our Rich History

3. United Airlines
Background
• Founded in 1929
• Over 87,000 employees
• Serves North America, Latin
America, Asia, Europe & The
Caribbean

4. Our Goal
To improve the reputation of United
Airlines with its customers by paying
attention to and addressing their
concerns.

5. Objective
• To increase the amount of repeated
customers by 20%.
• Increase positive feedbacks by 30%
in 30 days.

6. Strategy • Cap on number of passengers per
flight.
• Handling refunds in timely
manner

7. Tatics
• Discounts for a second trip
during a 3-month period.
• Free Giveaways and other perks

8. Target Audience
Males & Females 30 - 55 year’s old
who are Regular Business Flyers.

9. Press Release
United Airlines Launch “We Are
Listening” Initiative Move Aims At
Strengthening Airline-Customer
Relationships

10. PSA
Radio Campaign

11. • Granted international route when
it started flying to several
national and international routes.
• Historic merger took place with
United Airlines and Continental
Airlines.
Research &
Situation Analysis

12. Guerrilla Marketing
Campaign

13. White Paper
• Executive Summary
• Problem
• Solution
• Benefit
• A Call-To-Action

14. Crisis Management

15. Crisis
Communication
Mr. Jair made up several stories and
even lied about his academic
achievement.
Boston Paragon’s long history of honest
and quality journalistic practices, and
has always lived up to out code of ethics.

16. Code Of Ethics
• Conduct toward passenger
• Baggage Examination
• Use of company Assets
• Confidentiality
• Conflict of Interest
• Acknowledge of receipt and
compliance with the Code

17. Client Branding
• Overview
• Our Goal
• Target Audience
• Main Objective
• Key message

18. Regulated

19. Rebranding
New Logo
Rebranding United Airlines
We have decided to rebrand United as an
airline that is more friendly, reliable and on
time, thus the new slogan – “Friendly, Reliable,
On time.

20. Going Public
Benefits and Results