The document discusses people's lack of reaction to fires and delay in evacuating burning buildings. It references a study that found 39% of respondents called 911 before exiting during a fire. Additionally, people often delay deciding to evacuate, which is dangerous since fires double in size every 30 seconds. As a fire prevention officer, the author feels more needs to be done to convey the message to immediately exit a structure if a fire is present, rather than calling for help first, as cell phones now allow calling from outside. Emphasizing this message to children from a young age, like other fire safety messages, could help change mindsets for future generations to improve fire outcomes.