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519,HAEGWANG-RO, HAERYONG
SUNCHEON, JEONNAM
SOUTH KOREA
CELL: +82 10 4017 1117, Fax:+82 61 723 1113 E: steve@reeltech.co.kr
Dear Sir,
Thank you for your interesting about REEL TECH's lifting sytem. My
name is Steve Lee( Lee Chang-Bin) and I work in the international
Development Dept, in REEL TECH located in South Korea.
REEL TECH is the first and only in the world to have manufactured the
innovative Remote Lighting Lifter. In developing this product, we have concentrated on
preventing industrial accidents like falling off, convenience of life , as well as consistent
R&D for the bright and safe working environment.
The Remote Lighting Lifter is an innovative product that can have lighting
instruments hoisted and lowered from various ceiling where they are conveniently
cleaned, repaired and maintained. This prevents any accidents such as falling and
electrical shocks.
And , it is excellent in terms of saving energy and costs of wiring construction by using one
remote control which controls up to 1 million lightings, ascending and descending together
with light on and off. We have been qualified by official certification of paten (Korea,
United States of America, China), registration(IS) 14001 ; 9001), safety, quality and more.
We will continue to carry on production for high quality products
REEL TECH has been cooperating with trustable partners. We export our lifters 50 countries and
we have 22 exclusive distributors in the world. REEL TECH is looking to cooperate with more and
more companies like yours in order to move ahead in the market. Our company wants to establish a
cooperative relationship with yours in order to create mutual benefits in the future.
For further information about our company and products, you can access to the company's website
at www.reeltech.co.kr
We appreciate in advance for your cordial attention to our company and products. Please don't
hesitate to send us email steve@reeltech.co.kr or contact us directly.
Please be free to contact me by cell, I'm stand 24hrs to assist you.
Best Regards
Steve Lee
1. Business Co-operation
You can work with REEL TEHCH with 3 types of business.
a. Project Base
b. Non-exclusive Distributorship
c. Exclusive Distributorship
If you only have a single project we can work with based on 'project base'. We asked you basic
project information. Based on project information, we will protect your project and supply technical
support.
If you want to more closely work with REEL TECH, you can work as a non-exclusive distributor
and exclusive distributor of REEL TECH. Even if you want be an exclusive distributor, you can
start work as an non-exclusive distributor. All our sole agencies go through this stage. As you sell
your products, you can see market reactions and future possibilities. Through that period, you can
see your sales capabilities and constant enthusiasm for REEL TECH products. Cause we want to
work with long-term partnership. Our Europe, UK, Australia and Singapore agencies are work with
over 10years and other partners also have a lasting relationship, as long as they don't lose their
willingness to sell Reeltech products.
Occasionally, you may be concerned about not protecting a project if you are not an exclusive
distributor. You don't have to worry about this. We will protect you if you inform us of major
upcoming project information in advance. All of REEL TECH's products are made at the head
office in South Korea, and this is possible because we check basic sales information of the product
inquiries.
2. Sales Strategy
2.1 Category Classification (Product Standard)
REEL TECH's main product is lighting lifter. However, besides we're making various lifting
system. And we are developing new products every year.
A. Lighting Lifter (1~ 50kg)
B. Chandelier Lifter (60 ~ 1,000 kg)
C. LED & Lifter (40,000 hour, 8 years warranty for lighting)
D. CCTV Lifter (Multi-contact function)
E. Smoke Detector Lifter
F. Banner Lifter
G. Electrical outlet lifter
H. Other lifters(Fan Lifter, Down-light Lifter)
Options
Batten type : 2ea batten, 3ea batten, 4ea batten, 8ea batten ...
Multi Contact Function (Directional function, Spot light, dimming with Dali system)
ML option (Motor and Light power supplied separately)
* Multi-contact and ML option have 2 types.
- Relay A type : When motor(lifter) power is on, the light is on. (Motor off, light off)
(The circuit breaker of motor and light has to on - normal operation)
- Relay B type : When motor(lifter) power is off, the light is on. (Motor off, light on)
(In normal operation, the motor power circuit breaker is off.
In normal condition, the light on/off needs to control another switch.)
Purpose : saving stand-by power motor and mechanically, can prevent
the lifters random drop(operator's mistake prevention)
3. Main Installation place
3.1 School Gym & Sports Arena
We recommend if you can explore school and sport facility market using REEL TECH products,
you can gain many orders from there. Cause mainly its government or government support facilities.
In Korea, we supply our lighting lifter and we supply many kinds of products to school and school
gym markets. Lighting Lifter, Fan lifter(batten), Banner Lifter, Smoke detector lifter,
Electrical outlet lifter. Various products are installed in one facility. It is a very attractive market.
Like above picture(School Gym), the lighting lifter was installed. And can you see the fan in the
ceiling? it helps air circulation during summer season - it helps reduce air conditioner cost. Before
Fan manufacture company used scaffolding to clean the fan once a year. And most of Korean school
gym bottom's material is wood, so the lifting machine can't reach. They had to make scaffolding. It
needs a lot of cost and time. So they used our batten type lifter for their fan.
This is smoke detector lifter also installed at school gym. According to the Fire Services Act, fire
detectors are mandatory. Smoke detectors are cheap, but the cost of reach to the ceiling to replace
them is very high. So our lifter can be nice solution.
Have you ever seen this? This is electrical outlet lifter at school lab. Its one of our cash cow item in
Korea. Its also developed for school's request. Before children, There were instances when students
were running through the science lab and stumbled over a multi-tap. It is very dangerous if the
induction connected to the multi-tap or other experimental equipment falls down together. So we
developed electrical out let lifter. It's recessed type. Also, it is often used in the cooking rooms of
school cafeterias. In the cooking room, they usually wash a lot. However most of electrical outlet is
installed at the wall.(around 30 cm from the bottom) So in this case, some water can into the
electrical outlet. But using our electrical outlet lifter, during cleaning time, they moved electrical
outlet into the ceiling and they can clean freely.
The school gym and sports facilty also has stage lighting. You can use batten lifter.
Schooly gym and gynasium also has that kind of rigging system. Its motorized rigging system.
Many people are used. Using our batten type, it also can be changed. We supply many lifters for this
application also.
In Korea, School, sports gym and power plant facility, regarding lighting lifter system it's
industrial standard. Since 2002, we've been made lighting lifter,.so in the design stage of
school gym and sportsfacility its also reflected. Cause many customer has user experience and
before we did many sales acitivites with engineering company and consultant for that facilities.
Regarding old school, when they have retrofit plan, also they are concern REEL TECH
system.
3.2 Factory
If many facilities are installed in the factory, it is very difficult to replace the lamp in case of
lighting failure. Because of many facilities it's hard to approach the lighting. However, the factory is
sensitive about the price. It's not easy to pursuade them. However, the global factory and company
has much interesting than local company. So you can try to overcome, the global company.
The bottom of left side installation photo in Singapore project. The lifter is black plated. And its
total quantity is 1,000 pcs- bulk order.
The factory market is not sensitive about the lighting design. This is our modle the name of CSI-
LN200(LED+Lifter). We're gurantee 40,000/hr / 8 year about LED. (The lifter warranty is 5
year).You can promote a kind of new concept. The LED has an function lowering.
3.3 Auditorium and Theatre.
This is Sydney university installation place. It's recessed installation. Cause auditorium and theatre,
they have many chiars in the bottom. So in order to change lights they have to using scaffolding
before. But now using REEL TECH.
3.4 Shopping mall and department store.
The shopping mall is high building. In the shopping mall, you can use lighting lifter for banner,
decoration and lights also.
-> In Vietnam Aeon Mall and Cambodia Aeon mall(second) : 3 sets are installed at Cambodia Aeon
mall. (4 lifters are installed 1 set.) Now they are using decoration lifter. You can visit Vietnam and
Cambodia Aeon mall.
https://www.youtube.com/watch?v=SPW0owYKkzU
3.5 Religious Facility
The religous place also crowded people every day and has chairs in the bottom. So its also nice
place to install lighting lifter. Regarding small or big chadelier installed at religious facility it has to
bright everyday. Cause it is holy space.
https://www.youtube.com/watch?v=Waz2SUGZlEE
3.6 Villa ,Condominium and personal house
Its residential market. Private homes may also use lifters. In this case, their house is high. Rich
people like Chandelier and beautiful lights.
https://www.youtube.com/watch?v=sfaWoVdnqxY
3.7 Train station
Train station is also good place to install lifer. There are many people crowded every time.
3.8 Airport
Incheon Airport and France air port, dubai and China airport REEL TECH products were installed.
Above intallation pictures are France and Incheon airport.
-> This is Gimpo-airport installation photo. CSI-12 was installed.
3.9 CCTV Lifter
CCTV Lifter, now we are expecting future cash-cow item.
-> This is Korea Express Way(Gangwon province , South Korea Government) installation photo.
This is Korean Ministry of Foreign Affiars installation photo.
-> This is Curling Stadium in Korea.
3.10 New development( Solar panel with pole CCTV & LED lifter, 360(rotating) solar
power system)
This is our newest development and test and promote items.
https://www.youtube.com/watch?v=mFJlLK_gFao
360 Solar power system.
Our main technology is solar panel rotating system. Cause we have core technology about motor
and gear. So compare than fixed solar power system, the rotating solar power system's efficency can
be 130~150%.
I just introduced main project and items. You can see more installation video through my youtube
channel and you can study and add your idea.
https://www.youtube.com/channel/UCZbpzrAq8jbBrK-stEjEOLQ/videos?view_as=subscriber
Also, I uploaded slideshare net about prsentation file for various application.
It will be also helpful to you.
https://www.slideshare.net/vitabin5/presentations
Thank you so much.
- Steve Lee -

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REEL TECH - Case Study , How to co-operate

  • 1. 519,HAEGWANG-RO, HAERYONG SUNCHEON, JEONNAM SOUTH KOREA CELL: +82 10 4017 1117, Fax:+82 61 723 1113 E: steve@reeltech.co.kr Dear Sir, Thank you for your interesting about REEL TECH's lifting sytem. My name is Steve Lee( Lee Chang-Bin) and I work in the international Development Dept, in REEL TECH located in South Korea. REEL TECH is the first and only in the world to have manufactured the innovative Remote Lighting Lifter. In developing this product, we have concentrated on preventing industrial accidents like falling off, convenience of life , as well as consistent R&D for the bright and safe working environment. The Remote Lighting Lifter is an innovative product that can have lighting instruments hoisted and lowered from various ceiling where they are conveniently cleaned, repaired and maintained. This prevents any accidents such as falling and electrical shocks. And , it is excellent in terms of saving energy and costs of wiring construction by using one remote control which controls up to 1 million lightings, ascending and descending together with light on and off. We have been qualified by official certification of paten (Korea, United States of America, China), registration(IS) 14001 ; 9001), safety, quality and more. We will continue to carry on production for high quality products REEL TECH has been cooperating with trustable partners. We export our lifters 50 countries and we have 22 exclusive distributors in the world. REEL TECH is looking to cooperate with more and more companies like yours in order to move ahead in the market. Our company wants to establish a cooperative relationship with yours in order to create mutual benefits in the future. For further information about our company and products, you can access to the company's website at www.reeltech.co.kr We appreciate in advance for your cordial attention to our company and products. Please don't hesitate to send us email steve@reeltech.co.kr or contact us directly. Please be free to contact me by cell, I'm stand 24hrs to assist you. Best Regards Steve Lee
  • 2. 1. Business Co-operation You can work with REEL TEHCH with 3 types of business. a. Project Base b. Non-exclusive Distributorship c. Exclusive Distributorship If you only have a single project we can work with based on 'project base'. We asked you basic project information. Based on project information, we will protect your project and supply technical support. If you want to more closely work with REEL TECH, you can work as a non-exclusive distributor and exclusive distributor of REEL TECH. Even if you want be an exclusive distributor, you can start work as an non-exclusive distributor. All our sole agencies go through this stage. As you sell your products, you can see market reactions and future possibilities. Through that period, you can see your sales capabilities and constant enthusiasm for REEL TECH products. Cause we want to work with long-term partnership. Our Europe, UK, Australia and Singapore agencies are work with over 10years and other partners also have a lasting relationship, as long as they don't lose their willingness to sell Reeltech products. Occasionally, you may be concerned about not protecting a project if you are not an exclusive distributor. You don't have to worry about this. We will protect you if you inform us of major upcoming project information in advance. All of REEL TECH's products are made at the head office in South Korea, and this is possible because we check basic sales information of the product inquiries.
  • 3. 2. Sales Strategy 2.1 Category Classification (Product Standard) REEL TECH's main product is lighting lifter. However, besides we're making various lifting system. And we are developing new products every year. A. Lighting Lifter (1~ 50kg) B. Chandelier Lifter (60 ~ 1,000 kg) C. LED & Lifter (40,000 hour, 8 years warranty for lighting) D. CCTV Lifter (Multi-contact function) E. Smoke Detector Lifter F. Banner Lifter G. Electrical outlet lifter H. Other lifters(Fan Lifter, Down-light Lifter) Options Batten type : 2ea batten, 3ea batten, 4ea batten, 8ea batten ... Multi Contact Function (Directional function, Spot light, dimming with Dali system) ML option (Motor and Light power supplied separately) * Multi-contact and ML option have 2 types. - Relay A type : When motor(lifter) power is on, the light is on. (Motor off, light off) (The circuit breaker of motor and light has to on - normal operation) - Relay B type : When motor(lifter) power is off, the light is on. (Motor off, light on) (In normal operation, the motor power circuit breaker is off. In normal condition, the light on/off needs to control another switch.) Purpose : saving stand-by power motor and mechanically, can prevent the lifters random drop(operator's mistake prevention)
  • 4. 3. Main Installation place 3.1 School Gym & Sports Arena We recommend if you can explore school and sport facility market using REEL TECH products, you can gain many orders from there. Cause mainly its government or government support facilities.
  • 5. In Korea, we supply our lighting lifter and we supply many kinds of products to school and school gym markets. Lighting Lifter, Fan lifter(batten), Banner Lifter, Smoke detector lifter, Electrical outlet lifter. Various products are installed in one facility. It is a very attractive market. Like above picture(School Gym), the lighting lifter was installed. And can you see the fan in the ceiling? it helps air circulation during summer season - it helps reduce air conditioner cost. Before Fan manufacture company used scaffolding to clean the fan once a year. And most of Korean school gym bottom's material is wood, so the lifting machine can't reach. They had to make scaffolding. It needs a lot of cost and time. So they used our batten type lifter for their fan.
  • 6. This is smoke detector lifter also installed at school gym. According to the Fire Services Act, fire detectors are mandatory. Smoke detectors are cheap, but the cost of reach to the ceiling to replace them is very high. So our lifter can be nice solution.
  • 7. Have you ever seen this? This is electrical outlet lifter at school lab. Its one of our cash cow item in Korea. Its also developed for school's request. Before children, There were instances when students were running through the science lab and stumbled over a multi-tap. It is very dangerous if the induction connected to the multi-tap or other experimental equipment falls down together. So we developed electrical out let lifter. It's recessed type. Also, it is often used in the cooking rooms of school cafeterias. In the cooking room, they usually wash a lot. However most of electrical outlet is installed at the wall.(around 30 cm from the bottom) So in this case, some water can into the electrical outlet. But using our electrical outlet lifter, during cleaning time, they moved electrical outlet into the ceiling and they can clean freely.
  • 8. The school gym and sports facilty also has stage lighting. You can use batten lifter.
  • 9. Schooly gym and gynasium also has that kind of rigging system. Its motorized rigging system. Many people are used. Using our batten type, it also can be changed. We supply many lifters for this application also. In Korea, School, sports gym and power plant facility, regarding lighting lifter system it's industrial standard. Since 2002, we've been made lighting lifter,.so in the design stage of school gym and sportsfacility its also reflected. Cause many customer has user experience and before we did many sales acitivites with engineering company and consultant for that facilities. Regarding old school, when they have retrofit plan, also they are concern REEL TECH system.
  • 10. 3.2 Factory If many facilities are installed in the factory, it is very difficult to replace the lamp in case of lighting failure. Because of many facilities it's hard to approach the lighting. However, the factory is sensitive about the price. It's not easy to pursuade them. However, the global factory and company has much interesting than local company. So you can try to overcome, the global company. The bottom of left side installation photo in Singapore project. The lifter is black plated. And its total quantity is 1,000 pcs- bulk order. The factory market is not sensitive about the lighting design. This is our modle the name of CSI- LN200(LED+Lifter). We're gurantee 40,000/hr / 8 year about LED. (The lifter warranty is 5 year).You can promote a kind of new concept. The LED has an function lowering.
  • 11. 3.3 Auditorium and Theatre. This is Sydney university installation place. It's recessed installation. Cause auditorium and theatre, they have many chiars in the bottom. So in order to change lights they have to using scaffolding before. But now using REEL TECH.
  • 12. 3.4 Shopping mall and department store. The shopping mall is high building. In the shopping mall, you can use lighting lifter for banner, decoration and lights also.
  • 13. -> In Vietnam Aeon Mall and Cambodia Aeon mall(second) : 3 sets are installed at Cambodia Aeon mall. (4 lifters are installed 1 set.) Now they are using decoration lifter. You can visit Vietnam and Cambodia Aeon mall. https://www.youtube.com/watch?v=SPW0owYKkzU
  • 14. 3.5 Religious Facility The religous place also crowded people every day and has chairs in the bottom. So its also nice place to install lighting lifter. Regarding small or big chadelier installed at religious facility it has to bright everyday. Cause it is holy space. https://www.youtube.com/watch?v=Waz2SUGZlEE
  • 15. 3.6 Villa ,Condominium and personal house Its residential market. Private homes may also use lifters. In this case, their house is high. Rich people like Chandelier and beautiful lights. https://www.youtube.com/watch?v=sfaWoVdnqxY
  • 16. 3.7 Train station Train station is also good place to install lifer. There are many people crowded every time.
  • 17. 3.8 Airport Incheon Airport and France air port, dubai and China airport REEL TECH products were installed. Above intallation pictures are France and Incheon airport.
  • 18. -> This is Gimpo-airport installation photo. CSI-12 was installed.
  • 19. 3.9 CCTV Lifter CCTV Lifter, now we are expecting future cash-cow item. -> This is Korea Express Way(Gangwon province , South Korea Government) installation photo.
  • 20. This is Korean Ministry of Foreign Affiars installation photo.
  • 21. -> This is Curling Stadium in Korea.
  • 22. 3.10 New development( Solar panel with pole CCTV & LED lifter, 360(rotating) solar power system) This is our newest development and test and promote items. https://www.youtube.com/watch?v=mFJlLK_gFao
  • 23. 360 Solar power system. Our main technology is solar panel rotating system. Cause we have core technology about motor and gear. So compare than fixed solar power system, the rotating solar power system's efficency can be 130~150%.
  • 24. I just introduced main project and items. You can see more installation video through my youtube channel and you can study and add your idea. https://www.youtube.com/channel/UCZbpzrAq8jbBrK-stEjEOLQ/videos?view_as=subscriber Also, I uploaded slideshare net about prsentation file for various application. It will be also helpful to you.