1. REDLAND.
Key: Tour. Is this recommendation or will a tour be arranged.?
Key: Marketing Mix Strategy. What is the strategy.?
Key: Agent (Music Supervision Pitches: Network TV , Film )
What help can be provided in securing an agent.?
Key: Radio Promotional Campaign (Dance, Pop, Rhythmic Crossover formats)
Key: Advertising Campaign. Yes. Please explain.
Key: PR Campaign Agree. Please explain. We have hired 2 publicists in the past. No
success
Key: Social Media Campaign.
Key: Coaching Sessions
6 months deal.
Goal: “Concept 2 SINGLES” (2 NEW SONGS + REMIX 3 PRIOR SONG s–) OR 1 SONG
WITH A GUEST FEATURE SUCH AS A FLO RIDA OR PIT BULL!!! Really.?
Is this an achievable metric.? Will the team make that happen.?
Top 40/Rhythimc Stations Goal: Target 5-10 stations (strategically based on artist
grouping with like fanbase) Including (Satellite, Music Choice, Internet Radio, College)
Budget Total: $56,00.00 (This is start up single deal campaign) enduring a ROI
Staffing Total for 6 month $38,000 (Advertising Accounts / PR / Sales-Mktg / Radio
Promotion Mgr / Social Media)
Radio Budget $12,000
Media Base access $6,000 (6 month total at 1k per month)
Can get soundscan free
What is the likelihood of success using the above plan.?
What timeline can we use to know that things are at least moving forward.?
2. What are the expected goals for the end of each month.?