The document outlines (RED)'s campaign for World AIDS Day 2009 called "One Color Unites Us". The campaign objectives were to partner with large media companies to raise awareness of (RED) and its fight against AIDS in Africa. On World AIDS Day, the campaign aimed to turn landmarks and websites red globally and encourage (RED) partners to donate sales proceeds. Evaluation found the campaign successfully grew (RED)'s social media audiences by over 300,000 and generated over 1 billion media impressions, reaching nearly 50 million people on Twitter alone.