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Red bull
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- 2. INTRODUCTION Launched in 1987 Countryof origin - Austria 100 Billion cans sold since inception Available in 171 countries, came to India in 2003 20/09/2022 2
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- 4. Chaleo Yoovidhya introduced“Krating Daeng” Red bull gmbh founded in Austria Red bull sales begins in Austria First foreign market-Hungary Enters Germany & UK Enters USA Red bull dominates market with 43% market share 1976 1984 1987 1992 1994 1997 2021 Chaleo Yoovidhya Dietrich Mateschitz 20/09/2022 4
- 5. R&D in 3years (1984-1987) Research includes Competition Marketing strategy Packaging aspect Taste and preferences 20/09/2022 5
- 6. MARKETING STRATEGIES USED “Ifwe don’t create the market, it doesn’t exist” -Dietrich Mateschitz 20/09/2022 6
- 7. Target audience Make peoplethe promoters Free sampling 20/09/2022 7 Word of mouth
- 8. Guerrilla marketing 20/09/2022 8 Advertisements which are eye-catchy.
- 9. Sponsorship 1000+ athletes are sponsoredby Red bull 4 football teams are own by Red bull 1 ice hockey team 2 F1 racing team 20/09/2022 9
- 10. Events • Red bullconducts 1250+ events like • Cliff diving • Flugtag • Bike race • Rampage etc. 20/09/2022 10
- 11. Online and Offlineadvertising • One liners catchy phrases • Media partners- Red bull tv • Print media Magazine- the Red bulletin(7M user) • You tube subscribers-10.6M • Insta followers-16.3M • Facebook followers-47.5M 20/09/2022 11
- 12. Unique Marketing • Redbull Stratos(supersonic freefall) • Creates illusion of popularity 20/09/2022 12 Felix Baumgartner
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- 15. BIBLIOGRAPHY • https://www.investopedia.com/articles/investing/022315/energy- drinks-industry.asp • https://en.wikipedia.org/wiki/Red_Bull •https://youtu.be/FHtvDA0W34I • https://www.studocu.com/row/document/dokuz-eylul- universitesi/sinav/redbull-casestudy/16036865 20/09/2022 15
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