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U-design
      안태환
      한규민
      김수현
INDEX
1. Summary

2. Background

3. Business idea

4. Finance

5. Risk

6. Competitor
Summary

Summary

Background

Business
idea

Finance

Risk

Competitor
Background

Summary      Market scale of domestic SPA Brand from
                               SERI

Background

Business
idea

Finance

Risk

Competitor
Background

Summary      Products of various designs
               fitting customers` taste

Background

Business
idea

Finance
                Offered in short
Risk                  time

Competitor
Background
                7 designs per day

Summary

Background   Small quantity production

Business
idea
              Customer`s feedback
Finance

Risk
                 Mass production

Competitor
Business idea

Summary

Background

Business
idea

Finance

Risk

Competitor
Business idea

Summary

Background

Business
idea

Finance

Risk

Competitor
Business idea

Summary

Background

Business
idea
                       저장




Finance

Risk

Competitor
Business idea

Summary

Background

Business
idea
                       저장




Finance

Risk

Competitor
Business idea

Summary

Background

Business
idea
                       저장




Finance

Risk

Competitor
Business idea

Summary

Background
                저장이 되었습니다

Business           확인
idea
                        저장




Finance

Risk

Competitor
Business idea

Summary

Background

Business
idea
                       저장




Finance

Risk

Competitor
Business idea

Summary

Background

Business
idea
                       저장




Finance

Risk

Competitor
Business idea

Summary

Background

Business
idea
                       저장




Finance

Risk

Competitor
Business idea
                               As

Summary            이거 대박!!!
                   어때요???

Background         작성자 : 안태환
                   작성 일자 : 2012.12.02


                   처음 올려
Business           봐요!!!히히
idea               ^^
                   작성자 : 김수현 저장
                   작성 일자 : 2012.12.01


Finance            2013 대세
                   예상~!

Risk               작성자 : 한규민
                   작성 일자 : 2012.11.30




Competitor
Business idea

Summary

Background

Business
idea
                       저장




Finance

Risk

Competitor
Business idea

Summary               Data base
             모델명      사용된 횟수      Like
Background   Zara 1   547         320
             Zara 2   324         50
Business     Uniqlo   981         732
idea         H&M      450         267
             GAP1     271         194
Finance      GAP2     341         299
             SPAO     123         7
Risk

Competitor
Finance

                                     Revenue model
Summary
             - Price per 1 item – 100,0000 won   - Expected revenue
Background
             - Expected demands                   12 items per day

Business     3 items per day in a company         12 X 100,0000 won

idea         - Our goals                         - Annual Revenue

             About 12 brands                      438,000,000 won
Finance
              4 brands (30%)

Risk

Competitor
Finance

                                         Cost model
Summary      -   Initial Cost                     - Fixed Cost

             The cost of developing application      Rent 500,000 won
Background
             ① Labor cost                     Labor cost 1,200,000 won
              = 300,000X30days = 9,000,000 won
Business     ② Over head cost (20% of ①)
                                            Marketing cost
                                                   = 300,000
idea          = 9,000,000X0.2 = 1,800,000원

             ③ Technical cost (10% of ①)            - Variable Cost
              = 9,000,000X0.1 = 900,000원               =0
Finance
             ④ Designing Cost
              = 1,500,000 won
Risk

Competitor
Finance
             • Profoma financial statement

Summary           - Proforma income statement
                  Quarter              1st           2nd          3rd          4th
                  Revenue          13,500,000    40,500,000 67,500,000 81,000,000
Background        Rent             (1,500,000)   (1,500,000) (1,500,000) (1,500,000)
                  Labor cost       (1,800,000)   (2,400,000) (3,000,000) (3,600,000)
                  Marketing cost   (1,500,000)   (1,300,000) (1,000,000)    (900,000)
Business          EBIT
                  Taxes(25%)
                                    8,700,000
                                   (2,175,000)
                                                 35,300,000 62,000,000 75,000,000
                                                 (8,825,000) (15,500,000) (18,750,000)
idea              Net income        6,525,000    26,475,000 46,500,000 56,250,000



                   - Profoma cashflow statement
Finance
                 Quarter             Begin        1st          2nd           3rd             4th
                 OCF                    0      6,525,000    26,475,000   46,500,000      56,250,000
Risk             Capital Spending (13,200,000)     0            0             0               0
                 Cash flow        (13,200,000) 6,525,000    26,475,000   46,500,000      56,250,000


Competitor
Finance
             • Break even point analysis

Summary              1) Fixed cost/price
                       = 20 items per month

Background           2) Accumulated cash flow

Business           120,000,000
                   100,000,000
idea
                    80,000,000
                    60,000,000
Finance             40,000,000
                    20,000,000
Risk                         0
                   (20,000,000) Begin 1st       2nd   3rd   4th
Competitor
Risk

Summary
             •   Acquiring user pool.
Background

Business     •   Imitability
idea

Finance      •   Credibility of our information
Risk

Competitor
Competitor
             • Research corporation
Summary

Background
             Other research methods   Cost per 1000 unit
Business
                      ARS               2,500,000 won
idea
                    Interview          20,000,000 won
                  Online survey         5,000,000 won
Finance

Risk

Competitor
패션어플 recycle
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패션어플 recycle

  • 1. U-design 안태환 한규민 김수현
  • 2. INDEX 1. Summary 2. Background 3. Business idea 4. Finance 5. Risk 6. Competitor
  • 4. Background Summary Market scale of domestic SPA Brand from SERI Background Business idea Finance Risk Competitor
  • 5. Background Summary Products of various designs fitting customers` taste Background Business idea Finance Offered in short Risk time Competitor
  • 6. Background 7 designs per day Summary Background Small quantity production Business idea Customer`s feedback Finance Risk Mass production Competitor
  • 9. Business idea Summary Background Business idea 저장 Finance Risk Competitor
  • 10. Business idea Summary Background Business idea 저장 Finance Risk Competitor
  • 11. Business idea Summary Background Business idea 저장 Finance Risk Competitor
  • 12. Business idea Summary Background 저장이 되었습니다 Business 확인 idea 저장 Finance Risk Competitor
  • 13. Business idea Summary Background Business idea 저장 Finance Risk Competitor
  • 14. Business idea Summary Background Business idea 저장 Finance Risk Competitor
  • 15. Business idea Summary Background Business idea 저장 Finance Risk Competitor
  • 16. Business idea As Summary 이거 대박!!! 어때요??? Background 작성자 : 안태환 작성 일자 : 2012.12.02 처음 올려 Business 봐요!!!히히 idea ^^ 작성자 : 김수현 저장 작성 일자 : 2012.12.01 Finance 2013 대세 예상~! Risk 작성자 : 한규민 작성 일자 : 2012.11.30 Competitor
  • 17. Business idea Summary Background Business idea 저장 Finance Risk Competitor
  • 18. Business idea Summary Data base 모델명 사용된 횟수 Like Background Zara 1 547 320 Zara 2 324 50 Business Uniqlo 981 732 idea H&M 450 267 GAP1 271 194 Finance GAP2 341 299 SPAO 123 7 Risk Competitor
  • 19. Finance Revenue model Summary - Price per 1 item – 100,0000 won - Expected revenue Background - Expected demands 12 items per day Business 3 items per day in a company 12 X 100,0000 won idea - Our goals - Annual Revenue About 12 brands 438,000,000 won Finance  4 brands (30%) Risk Competitor
  • 20. Finance Cost model Summary - Initial Cost - Fixed Cost The cost of developing application Rent 500,000 won Background ① Labor cost Labor cost 1,200,000 won = 300,000X30days = 9,000,000 won Business ② Over head cost (20% of ①) Marketing cost = 300,000 idea = 9,000,000X0.2 = 1,800,000원 ③ Technical cost (10% of ①) - Variable Cost = 9,000,000X0.1 = 900,000원 =0 Finance ④ Designing Cost = 1,500,000 won Risk Competitor
  • 21. Finance • Profoma financial statement Summary - Proforma income statement Quarter 1st 2nd 3rd 4th Revenue 13,500,000 40,500,000 67,500,000 81,000,000 Background Rent (1,500,000) (1,500,000) (1,500,000) (1,500,000) Labor cost (1,800,000) (2,400,000) (3,000,000) (3,600,000) Marketing cost (1,500,000) (1,300,000) (1,000,000) (900,000) Business EBIT Taxes(25%) 8,700,000 (2,175,000) 35,300,000 62,000,000 75,000,000 (8,825,000) (15,500,000) (18,750,000) idea Net income 6,525,000 26,475,000 46,500,000 56,250,000 - Profoma cashflow statement Finance Quarter Begin 1st 2nd 3rd 4th OCF 0 6,525,000 26,475,000 46,500,000 56,250,000 Risk Capital Spending (13,200,000) 0 0 0 0 Cash flow (13,200,000) 6,525,000 26,475,000 46,500,000 56,250,000 Competitor
  • 22. Finance • Break even point analysis Summary 1) Fixed cost/price = 20 items per month Background 2) Accumulated cash flow Business 120,000,000 100,000,000 idea 80,000,000 60,000,000 Finance 40,000,000 20,000,000 Risk 0 (20,000,000) Begin 1st 2nd 3rd 4th Competitor
  • 23. Risk Summary • Acquiring user pool. Background Business • Imitability idea Finance • Credibility of our information Risk Competitor
  • 24. Competitor • Research corporation Summary Background Other research methods Cost per 1000 unit Business ARS 2,500,000 won idea Interview 20,000,000 won Online survey 5,000,000 won Finance Risk Competitor