Recruitment involves searching for prospective job candidates and encouraging them to apply for open positions. It is a multi-step process that begins with identifying job vacancies and developing job descriptions. Recruiters must then choose appropriate recruitment sources and methods to attract suitable applicants. Effective recruitment involves developing a recruitment policy that balances organizational and candidate needs while integrating diversity goals. Recruiters face challenges in attracting candidates due to factors like company image, unattractive jobs, and limited budgets.