Ensure what you’re communicating is working for you not against you.
2020 has been rough to say the least. Your communication from January is now irrelevant and sticking to what has worked for you in the past could be doing your studio more damage than good. Our industry has been focused on how to reopen and ensuring we are following the ever changing guidelines, but have you adjusted your communication to make sure members are coming through your doors? Are you looking to bring in new members who have been displaced by closures or lack of confidence in their big box gym?
The document outlines an investigation into creating a promotional video for the NHS Get Active campaign aimed at 13-19 year olds, including reviewing existing products, surveying the target audience of college students, and pitching a idea for a motivational video using various shots of different exercises to encourage being more active.
This webinar discusses effectively managing and overseeing volunteer youth sports coaches. It covers screening coaches, providing training, conducting evaluations, and ensuring accountability. Screening involves background checks and interviews. Training includes sport-specific instruction as well as topics like communication and injury prevention. Evaluations provide feedback to improve coaching. Accountability involves codes of conduct and procedures for reporting issues. The goal is working together to prioritize children's development through safe and fun participation in sports.
This document provides a rationale and research for a promotional video being created for a non-profit charity called "MoveIt" that promotes healthy living through exercise. Research shows that women in England do the least amount of regular exercise. The video will target this demographic and show how exercise can positively impact physical and mental health. Primary research through surveys found that many people lack motivation or knowledge to exercise regularly. The 6-minute video will portray everyday people successfully incorporating exercise into their lives to inspire the audience to develop a healthy lifestyle.
Shake Shack Inc. Social Media Strategy - Andrea Rodriguezandre2403r
This document provides a social media strategy summary for Shake Shack Inc. It includes an audit of their current social media presence and objectives to increase engagement. Key points include:
- Facebook has the highest engagement rate and is the top traffic driver to their website.
- Their audience is primarily 18-30 years old and uses Instagram and Twitter.
- Objectives are to increase followers, visual content, and brand awareness using campaigns around animal welfare and sustainability.
- Strategies include paid promotion, branded hashtags, and partnerships with animal shelters.
- Measurement of key metrics like followers, posts, and engagement will occur every 2 months to track progress.
Gainesville Health and Fitness Social Media StrategySarah Hawkins
This document provides a social media audit and strategy for Gainesville Health & Fitness. It analyzes their current social media presence, objectives, key messages, roles and responsibilities, policies, and measurement plans. The main objectives are to gain more followers by providing valuable content and expand their presence through sharing. Facebook currently has the highest engagement rate. The strategies outlined include paid, owned and earned approaches like boosting posts, employee spotlights, and thanking customers who check in. Metrics such as website traffic sources, demographics, competitors and follower growth will be tracked.
The document provides a social media policy and strategies for The Training Edge. It includes an analysis of the Training Edge's current social media presence and recommendations. A survey of over 1,000 respondents found that most are not currently members and many have misconceptions about martial arts. The document recommends that The Training Edge utilize social media, especially Facebook, Instagram, and YouTube, to educate potential customers and promote their programs and services through photos, videos, and regular posts. Doing so could help attract more members, especially younger demographics.
The document summarizes user research conducted for a fitness app called StayFit. It identifies the target audience as urban professionals aged 22-45 living in major Indian cities. A survey of 97 users provided insights into user demographics, goals, motivations, pain points, and personalities. Key findings include that most users want to live a healthy lifestyle, track their fitness and food, and find ways to exercise despite busy schedules. The research also analyzed hypotheses about user behaviors, finding some supported (older professionals preferring trainers) and some not supported (travel not limiting exercise or promotions driving signups).
The social media plan focuses on growing the online community and increasing donations for Dance Marathon at UF and Children's Miracle Network. Key strategies include publishing more content featuring Miracle Families, targeting an older demographic, and increasing followers across platforms. Goals include raising $3 million in donations and boosting Facebook likes and Instagram followers. The plan outlines content calendars, roles and responsibilities, and metrics for measuring success including increased engagement and follower counts.
The document outlines an investigation into creating a promotional video for the NHS Get Active campaign aimed at 13-19 year olds, including reviewing existing products, surveying the target audience of college students, and pitching a idea for a motivational video using various shots of different exercises to encourage being more active.
This webinar discusses effectively managing and overseeing volunteer youth sports coaches. It covers screening coaches, providing training, conducting evaluations, and ensuring accountability. Screening involves background checks and interviews. Training includes sport-specific instruction as well as topics like communication and injury prevention. Evaluations provide feedback to improve coaching. Accountability involves codes of conduct and procedures for reporting issues. The goal is working together to prioritize children's development through safe and fun participation in sports.
This document provides a rationale and research for a promotional video being created for a non-profit charity called "MoveIt" that promotes healthy living through exercise. Research shows that women in England do the least amount of regular exercise. The video will target this demographic and show how exercise can positively impact physical and mental health. Primary research through surveys found that many people lack motivation or knowledge to exercise regularly. The 6-minute video will portray everyday people successfully incorporating exercise into their lives to inspire the audience to develop a healthy lifestyle.
Shake Shack Inc. Social Media Strategy - Andrea Rodriguezandre2403r
This document provides a social media strategy summary for Shake Shack Inc. It includes an audit of their current social media presence and objectives to increase engagement. Key points include:
- Facebook has the highest engagement rate and is the top traffic driver to their website.
- Their audience is primarily 18-30 years old and uses Instagram and Twitter.
- Objectives are to increase followers, visual content, and brand awareness using campaigns around animal welfare and sustainability.
- Strategies include paid promotion, branded hashtags, and partnerships with animal shelters.
- Measurement of key metrics like followers, posts, and engagement will occur every 2 months to track progress.
Gainesville Health and Fitness Social Media StrategySarah Hawkins
This document provides a social media audit and strategy for Gainesville Health & Fitness. It analyzes their current social media presence, objectives, key messages, roles and responsibilities, policies, and measurement plans. The main objectives are to gain more followers by providing valuable content and expand their presence through sharing. Facebook currently has the highest engagement rate. The strategies outlined include paid, owned and earned approaches like boosting posts, employee spotlights, and thanking customers who check in. Metrics such as website traffic sources, demographics, competitors and follower growth will be tracked.
The document provides a social media policy and strategies for The Training Edge. It includes an analysis of the Training Edge's current social media presence and recommendations. A survey of over 1,000 respondents found that most are not currently members and many have misconceptions about martial arts. The document recommends that The Training Edge utilize social media, especially Facebook, Instagram, and YouTube, to educate potential customers and promote their programs and services through photos, videos, and regular posts. Doing so could help attract more members, especially younger demographics.
The document summarizes user research conducted for a fitness app called StayFit. It identifies the target audience as urban professionals aged 22-45 living in major Indian cities. A survey of 97 users provided insights into user demographics, goals, motivations, pain points, and personalities. Key findings include that most users want to live a healthy lifestyle, track their fitness and food, and find ways to exercise despite busy schedules. The research also analyzed hypotheses about user behaviors, finding some supported (older professionals preferring trainers) and some not supported (travel not limiting exercise or promotions driving signups).
The social media plan focuses on growing the online community and increasing donations for Dance Marathon at UF and Children's Miracle Network. Key strategies include publishing more content featuring Miracle Families, targeting an older demographic, and increasing followers across platforms. Goals include raising $3 million in donations and boosting Facebook likes and Instagram followers. The plan outlines content calendars, roles and responsibilities, and metrics for measuring success including increased engagement and follower counts.
Team Outdoor Group Paper1. Executive SummaryNature is an unt.docxssuserf9c51d
Team Outdoor: Group Paper
1. Executive Summary
Nature is an untapped resource that provides limitless opportunities to explore, learn, and grow. It plays a grand role in our lives; however, far too often, it is overlooked and underappreciated. In a world that is increasingly becoming more reliant and connected with technology, it is critical to acknowledge the importance of nature. Therefore, our group, Team Outdoors, worked fervently to develop a strong message that emphasizes the importance of connecting with nature, preserving the environment, and exploring new possibilities outside. Collaboration was essential to ensure the successful promotion of our mission, given the short time frame. Therefore, we partnered with Camping Club, an existing student organization, to promote this message across a wide network of peers in an efficient and effective manner. A key component of our team’s objective was to address the United Nations goal, Life on Land. This objective emphasized the importance of disconnecting from technology, developing environmental awareness, and establishing a connection with nature. A multitude of marketing strategies were employed to maximize our outreach and overall effectiveness as a unit. These strategies included: identifying our market, segmenting a specific target niche, positioning our message, and delivering our message across various social media forums.
Our target market consisted of health & environmental activists, adventure seekers, and active lifestyle advocates. The demographics of our target audience consisted of young millennials with an even distribution of male and female. With this in mind, we tailored our marketing strategy to be engaging and relatable to this specific crowd. Therefore, we utilized social media outlets such as Facebook, Instagram, and Youtube. These forums are a prime source for young millennial engagement. Additionally, we utilized viral trends to deliver a message that was informative and relatable.
Overall, the integration of several marketing strategies proved to be successful. Each post generated an increasing amount of social media engagement. As a result, all of our social media pages gained followers, likes, and views. There is a strong, positive correlation between the volume of our posts and the amount of viewership that our pages received. These results testify to the effectiveness and efficiency of our team’s message and the overarching marketing strategy.
2. Introduction of Group Selected
Two groups took part in our marketing strategy. Firstly, we selected a group of Non-UCR students that were SRC members. These students represented the demographic of individuals who were outside of our immediate influence since they were not students. Therefore, it gave us a varying perspective as to how we can engage with individuals who are not directly related to our demographic. In addition to their Non-student status, this sample test market also had additional criteria. They ha ...
1. The document provides a survey about creating a video essay on social issues.
2. It lists potential social issues or topics to explore such as cheating, bullying, social media, and dress codes.
3. It provides an example of a video essay proposal on the topic of the film "Food, Inc." that examines corporate farming practices.
The document discusses the increasing mental stress among youth and proposes solutions. It begins by outlining the problem - rising rates of mental stress, anxiety, and suicide among 15-30 year olds. Next, it discusses potential causes like unemployment and presents insights from research interviews with youth. Several solution ideas are then proposed, including an "Appli Mentally" app that allows anonymous meetings between users to share experiences. It would include features like tracking mental health over time, exercise guides, and donations. The document concludes by noting the solution was not tested but feedback suggests it could effectively address the challenge of mental stress.
Employees are Social Media Marketers, Too! (they just don’t know it yet), Gia...Social Fresh Conference
The document outlines steps that companies can take to leverage employees as social media marketers. It discusses how employees often unintentionally commit social media mistakes and provides examples. It then presents a recovery plan for companies to find their social media-savvy employees, create online communities to share best practices, lead and engage employees on social media use, share marketing plans with employees, and reward positive social media behaviors. The goal is to energize and grow the community of employee social media marketers over time.
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
The document outlines steps that companies can take to leverage employees as social media marketers. It discusses how employees often unintentionally commit social media mistakes and provides examples. It then presents a recovery plan for companies to find their social media-savvy employees, create online communities to share best practices, lead and engage employees on social media use, share marketing plans with employees, and reward positive social media behaviors. The goal is to energize and grow the employee social media community to benefit the company's branding and marketing efforts.
The presentation discusses a public service announcement (PSA) program called "Tough Enough, Smart Enough" created at the University of Illinois. It selected student-athletes with great character to promote positive messages in print, radio, TV, and billboards. In the first year, the program generated over $1 million in free media exposure across 55 radio, 23 newspaper, and 7 TV partners. However, there is risk if the wrong student-athletes are selected, as shown by an incident where a former player promoted in advertising was later involved in a drunk driving death. Careful screening of participants is important to avoid undermining the program's message.
The document discusses expert interviews conducted for a documentary on fast food. It outlines questions asked to two health and social teachers at the interviewees' college to get their opinions on fast food and its impacts. The questions probe whether fast food is an issue for young people, how it affects learning and health, students' awareness of long term health implications, main health consequences, and whether the school canteen offers healthy options. Getting expert perspectives makes the documentary more reliable and persuasive to the intended audience of older teenagers.
Understanding the Role of Media in Communication for Sustainability by Dr Gee...Dr. Geetika Saluja
However, in communication failing to plan is planning to fail.
Ask simple questions when seeing any advertisement
Who? (is the target group)
Why? (are we doing this - the goals)
What? (are we trying to say - the content of the message)
How? (should we say it - the way it is to be delivered)
When? (should we do it - timing and co-ordination)
Which? (way is the best to go about it -communication channels)
Social Media at Work: How Does Social Media Marketing Get Done — Who, Where &...Nick Westergaard
This document discusses who performs social media work, where and when it takes place, and how to overcome common obstacles. It explains that social media teams typically include community managers, with some organizations having marketing or digital teams handle social accounts. The work often happens outside of regular hours to align with customer timezones. Challenges include ensuring enough time, the right talent, and overcoming fears about losing control. The key is organizing efficiently, providing training, and helping leadership understand the value of social media.
Fitness Professionals who work with or are expanding active aging programming will identify how to take research on what clients needs, and combine it with the emotional reasons customers want it, for optimal marketing that helps more, sells more and creates more profit.
Creating Personas – A guide, not a templateBen Ralph
The first thing a good UX Designer should tell you about creating a persona is that if you just blindly follow a template, you have missed the point. User research should inform the layout — don’t let the layout constrain the research.
Put simply, don’t just follow a template.
Sadly, this advice is not very helpful when you are starting out, staring at a blank sheet of paper trying to create a set of personas.
How do modern consumers decide what they want to share, like, or purchase? Having a basic understanding of behavioral psychology can help you understand and better engage your consumers.
Understanding the Role of Media in Communication for Sustainability by Dr Gee...Dr. Geetika Saluja
This document discusses understanding the role of media in communicating for sustainability. It provides questions to help critique media, such as who created it, who the audience is, and what techniques are used. It also discusses the importance of planning communication by considering the target group, goals, content, delivery method, timing, and channels. Finally, it outlines three steps for consuming products and services in an environmentally friendly way: needs assessment, choosing wisely, and disposing wisely.
The survey responses showed that most respondents were male students aged 13-17 living in or near York, England. While not religious themselves, most respondents respected religion. Responses were mixed on whether society is safe or scary and on the benefits of social media. To appeal to this diverse audience, the campaign product will address common social issues in a gender-neutral way and use informal language, images, and limited text. The message will start locally but aim to spread more broadly.
This document summarizes a marketing research study on shampoos in India. The objectives were to study the current Indian shampoo market, analyze brand relationships, assess advertising influence, and study impact of clinical lab seals. Primary and secondary data was collected through interviews and research reports. The scope covered major shampoo categories from a customer satisfaction perspective. Limitations included a one month time constraint. The study's universe was Delhi and sampled 28 consumers through disproportionate stratified random sampling. Key findings showed people use multiple shampoos or remedies for various hair problems. Advertising most influenced purchases. Recommendations included developing quality, benefits, and targeting specific problems.
Whole Life Challenge: Top 9 Struggles in 2020Oscar Smith
Introducing Whole Life Challenge: Top 9 Struggles in 2020
Knowing that there are various causes of the troubles we stumble into daily, this document does not focus on the causes but on solutions that explain “WHY” and attempts to show solutions to our PROBLEMS.
This catalogue outlines struggles in order of occurrence and how many are facing them.
Which one among these is scourging you? Learn related solution then.
It talks about:
- struggle real;
- life struggles;
- Whole Life Challenge;
- life challenges
- solution to a problem;
- simple solutions to common problems;
- solution to problem(s);
The document discusses reasons for variations in minority participation across different sports. It notes that race plays a role both in sports and society. While some sports have seen great black athletes dominate, others have few to no minority participants. The document examines examples in hockey, football, and auto racing to illustrate its points. It also discusses current efforts in some sports to promote more diversity and reduce racial comments.
This presentation shows the marketing plan of my proposed app idea "ATHLEAN", the presentation deals with the basic app idea, how it can be marketed without spending much money and many other things.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Team Outdoor Group Paper1. Executive SummaryNature is an unt.docxssuserf9c51d
Team Outdoor: Group Paper
1. Executive Summary
Nature is an untapped resource that provides limitless opportunities to explore, learn, and grow. It plays a grand role in our lives; however, far too often, it is overlooked and underappreciated. In a world that is increasingly becoming more reliant and connected with technology, it is critical to acknowledge the importance of nature. Therefore, our group, Team Outdoors, worked fervently to develop a strong message that emphasizes the importance of connecting with nature, preserving the environment, and exploring new possibilities outside. Collaboration was essential to ensure the successful promotion of our mission, given the short time frame. Therefore, we partnered with Camping Club, an existing student organization, to promote this message across a wide network of peers in an efficient and effective manner. A key component of our team’s objective was to address the United Nations goal, Life on Land. This objective emphasized the importance of disconnecting from technology, developing environmental awareness, and establishing a connection with nature. A multitude of marketing strategies were employed to maximize our outreach and overall effectiveness as a unit. These strategies included: identifying our market, segmenting a specific target niche, positioning our message, and delivering our message across various social media forums.
Our target market consisted of health & environmental activists, adventure seekers, and active lifestyle advocates. The demographics of our target audience consisted of young millennials with an even distribution of male and female. With this in mind, we tailored our marketing strategy to be engaging and relatable to this specific crowd. Therefore, we utilized social media outlets such as Facebook, Instagram, and Youtube. These forums are a prime source for young millennial engagement. Additionally, we utilized viral trends to deliver a message that was informative and relatable.
Overall, the integration of several marketing strategies proved to be successful. Each post generated an increasing amount of social media engagement. As a result, all of our social media pages gained followers, likes, and views. There is a strong, positive correlation between the volume of our posts and the amount of viewership that our pages received. These results testify to the effectiveness and efficiency of our team’s message and the overarching marketing strategy.
2. Introduction of Group Selected
Two groups took part in our marketing strategy. Firstly, we selected a group of Non-UCR students that were SRC members. These students represented the demographic of individuals who were outside of our immediate influence since they were not students. Therefore, it gave us a varying perspective as to how we can engage with individuals who are not directly related to our demographic. In addition to their Non-student status, this sample test market also had additional criteria. They ha ...
1. The document provides a survey about creating a video essay on social issues.
2. It lists potential social issues or topics to explore such as cheating, bullying, social media, and dress codes.
3. It provides an example of a video essay proposal on the topic of the film "Food, Inc." that examines corporate farming practices.
The document discusses the increasing mental stress among youth and proposes solutions. It begins by outlining the problem - rising rates of mental stress, anxiety, and suicide among 15-30 year olds. Next, it discusses potential causes like unemployment and presents insights from research interviews with youth. Several solution ideas are then proposed, including an "Appli Mentally" app that allows anonymous meetings between users to share experiences. It would include features like tracking mental health over time, exercise guides, and donations. The document concludes by noting the solution was not tested but feedback suggests it could effectively address the challenge of mental stress.
Employees are Social Media Marketers, Too! (they just don’t know it yet), Gia...Social Fresh Conference
The document outlines steps that companies can take to leverage employees as social media marketers. It discusses how employees often unintentionally commit social media mistakes and provides examples. It then presents a recovery plan for companies to find their social media-savvy employees, create online communities to share best practices, lead and engage employees on social media use, share marketing plans with employees, and reward positive social media behaviors. The goal is to energize and grow the community of employee social media marketers over time.
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
The document outlines steps that companies can take to leverage employees as social media marketers. It discusses how employees often unintentionally commit social media mistakes and provides examples. It then presents a recovery plan for companies to find their social media-savvy employees, create online communities to share best practices, lead and engage employees on social media use, share marketing plans with employees, and reward positive social media behaviors. The goal is to energize and grow the employee social media community to benefit the company's branding and marketing efforts.
The presentation discusses a public service announcement (PSA) program called "Tough Enough, Smart Enough" created at the University of Illinois. It selected student-athletes with great character to promote positive messages in print, radio, TV, and billboards. In the first year, the program generated over $1 million in free media exposure across 55 radio, 23 newspaper, and 7 TV partners. However, there is risk if the wrong student-athletes are selected, as shown by an incident where a former player promoted in advertising was later involved in a drunk driving death. Careful screening of participants is important to avoid undermining the program's message.
The document discusses expert interviews conducted for a documentary on fast food. It outlines questions asked to two health and social teachers at the interviewees' college to get their opinions on fast food and its impacts. The questions probe whether fast food is an issue for young people, how it affects learning and health, students' awareness of long term health implications, main health consequences, and whether the school canteen offers healthy options. Getting expert perspectives makes the documentary more reliable and persuasive to the intended audience of older teenagers.
Understanding the Role of Media in Communication for Sustainability by Dr Gee...Dr. Geetika Saluja
However, in communication failing to plan is planning to fail.
Ask simple questions when seeing any advertisement
Who? (is the target group)
Why? (are we doing this - the goals)
What? (are we trying to say - the content of the message)
How? (should we say it - the way it is to be delivered)
When? (should we do it - timing and co-ordination)
Which? (way is the best to go about it -communication channels)
Social Media at Work: How Does Social Media Marketing Get Done — Who, Where &...Nick Westergaard
This document discusses who performs social media work, where and when it takes place, and how to overcome common obstacles. It explains that social media teams typically include community managers, with some organizations having marketing or digital teams handle social accounts. The work often happens outside of regular hours to align with customer timezones. Challenges include ensuring enough time, the right talent, and overcoming fears about losing control. The key is organizing efficiently, providing training, and helping leadership understand the value of social media.
Fitness Professionals who work with or are expanding active aging programming will identify how to take research on what clients needs, and combine it with the emotional reasons customers want it, for optimal marketing that helps more, sells more and creates more profit.
Creating Personas – A guide, not a templateBen Ralph
The first thing a good UX Designer should tell you about creating a persona is that if you just blindly follow a template, you have missed the point. User research should inform the layout — don’t let the layout constrain the research.
Put simply, don’t just follow a template.
Sadly, this advice is not very helpful when you are starting out, staring at a blank sheet of paper trying to create a set of personas.
How do modern consumers decide what they want to share, like, or purchase? Having a basic understanding of behavioral psychology can help you understand and better engage your consumers.
Understanding the Role of Media in Communication for Sustainability by Dr Gee...Dr. Geetika Saluja
This document discusses understanding the role of media in communicating for sustainability. It provides questions to help critique media, such as who created it, who the audience is, and what techniques are used. It also discusses the importance of planning communication by considering the target group, goals, content, delivery method, timing, and channels. Finally, it outlines three steps for consuming products and services in an environmentally friendly way: needs assessment, choosing wisely, and disposing wisely.
The survey responses showed that most respondents were male students aged 13-17 living in or near York, England. While not religious themselves, most respondents respected religion. Responses were mixed on whether society is safe or scary and on the benefits of social media. To appeal to this diverse audience, the campaign product will address common social issues in a gender-neutral way and use informal language, images, and limited text. The message will start locally but aim to spread more broadly.
This document summarizes a marketing research study on shampoos in India. The objectives were to study the current Indian shampoo market, analyze brand relationships, assess advertising influence, and study impact of clinical lab seals. Primary and secondary data was collected through interviews and research reports. The scope covered major shampoo categories from a customer satisfaction perspective. Limitations included a one month time constraint. The study's universe was Delhi and sampled 28 consumers through disproportionate stratified random sampling. Key findings showed people use multiple shampoos or remedies for various hair problems. Advertising most influenced purchases. Recommendations included developing quality, benefits, and targeting specific problems.
Whole Life Challenge: Top 9 Struggles in 2020Oscar Smith
Introducing Whole Life Challenge: Top 9 Struggles in 2020
Knowing that there are various causes of the troubles we stumble into daily, this document does not focus on the causes but on solutions that explain “WHY” and attempts to show solutions to our PROBLEMS.
This catalogue outlines struggles in order of occurrence and how many are facing them.
Which one among these is scourging you? Learn related solution then.
It talks about:
- struggle real;
- life struggles;
- Whole Life Challenge;
- life challenges
- solution to a problem;
- simple solutions to common problems;
- solution to problem(s);
The document discusses reasons for variations in minority participation across different sports. It notes that race plays a role both in sports and society. While some sports have seen great black athletes dominate, others have few to no minority participants. The document examines examples in hockey, football, and auto racing to illustrate its points. It also discusses current efforts in some sports to promote more diversity and reduce racial comments.
This presentation shows the marketing plan of my proposed app idea "ATHLEAN", the presentation deals with the basic app idea, how it can be marketed without spending much money and many other things.
Similar to Recover From The Pandemic With Proper Messaging and Visuals (20)
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
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Free Website + Digital Marketing Services
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With Regards
Gokila digital marketer
Coimbatore
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
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Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Recover From The Pandemic With Proper Messaging and Visuals
1. R EC OVER FR OM TH E PAN D EMIC W ITH PR OPER MESSAGIN G AN D VISU ALS
//
E N S U R E W H AT Y O U ’ R E C O M M U N I C AT I N G I S W O R K I N G F O R Y O U N O T A G A I N S T Y O U .
2. Housekeeping
⨠Visuals
⨠Messaging
⨠Actionable Items
⨠ Focus on external communications.
⨠ Social Media
⨠ Website
⨠ Advertising
⨠ The assumptions and concerns of the
industry.
⨠ What our surveyed consumers responded
well to.
⨠ Testing out our assumptions for fitness
specific communications.
3. ECO-POWR™ Line
• Campaign Brief
• Ads
• One Sheets
• Pop Up Banners
• Social Media Graphics
• Email Graphic
• Spec Sheets
• Videos
ECO-POWR™ Verde
• Campaign Brief
• Ads
• One Sheets
• Pop Up Banners
• Social Media Graphics
• Email Graphic
• Spec Sheets
• Videos
ECO-POWR™ Verso
• Campaign Brief
• Ads
• One Sheets
• Pop Up Banners
• Social Media Graphics
• Email Graphic
• Spec Sheets
• Videos
CAMPAIGNS
Current Market
Assumptions
1.) People are nervous.
2.) People are being more selective with funds and time.
3.) Gym rats will still exist. (So don’t focus on marketing to them)
4.) Memberships have been decreasing, especially in big box gyms.
5. 2 Basic Strategies
⨠ Stay the course and keep doing what you have always
done.
⨠ Adapt. Try a different approach to find what works for
your business.
There is a 50-50 split in how fitness studios are strategizing
their communications styles and marketing during this
unprecedented time in the industry.
6. FIRST THING FOR COMMUNICATING TO THRIVE THROUGH
COVID IS KNOW ING W HAT YOU NEED TO COMMUNICATE.
FIND LOCAL GUIDELINES
⨠ What are the guidelines in my area?
⨠ Are masks a requirement?
⨠ Are their social distancing protocols or
capacity limits?
⨠ What are the norms in your area?
⨠ Ask your members their thoughts.
8. GAUGING COMFORTABILITY
We Asked:
On a scale of 1 to 5, how comfortable would you feel attending a workout at a gym who
posted this as their most recent Instagram post? 5 being very comfortable, 1 being not
comfortable at all.
Image 1 Image 2
@trilogycle
9. GAUGING COMFORTABILITY
We Asked:
On a scale of 1 to 5, how comfortable would you feel attending a workout at a gym who
posted this as their most recent Instagram post? 5 being very comfortable, 1 being not
comfortable at all.
Image 1 Image 2
Both images are of a
personal training session.
Both images have people
in close proximity to each
other.
One image has people
wearing masks.
@trilogycle
10. GAUGING COMFORTABILITY
We Asked:
On a scale of 1 to 5, how comfortable would you feel attending a workout at a gym who
posted this as their most recent Instagram post? 5 being very comfortable, 1 being not
comfortable at all.
Image 1 Image 2
Both images are of a
personal training session.
Both images have people
in close proximity to each
other.
One image has people
wearing masks.
@trilogycle
11. GAUGING COMFORTABILITY
On a scale of 1 to 5, how comfortable would you feel attending a workout at a gym who
posted this as their most recent Instagram post? 5 being very comfortable, 1 being not
comfortable at all.
Image 1 Image 2
Rating = 4.6 Rating = 3.3
Image 1
Made People Feel
28%
More Comfortable.
@trilogycle
12. WHICH WOULD YOU RATHER
We Asked:
Based on the below recent images of 2 local gyms posted on social media, which would
you be more likely to attend?
Gym 1 Gym 2
Assumption:
People don’t want to wear
masks while working out. So
we chose an image with just
the trainer wearing a mask.
@xshadyside @xshadyside
13. WHICH WOULD YOU RATHER
We Asked:
Based on the below recent images of 2 local gyms posted on social media, which would
you be more likely to attend?
Gym 1 Gym 2
Both photos show a trainer
working with a member.
Both photos show a trainer
helping a member with form.
One photo has a trainer
wearing a mask.
@xshadyside @xshadyside
14. WHICH WOULD YOU RATHER
We Asked:
Based on the below recent images of 2 local gyms posted on social media, which would
you be more likely to attend?
Gym 1 Gym 2
Both photos show a trainer
working with a member.
Both photos show a trainer
helping a member with form.
One photo has a trainer
wearing a mask.
@xshadyside @xshadyside
15. WHICH WOULD YOU RATHER
We Asked:
Based on the below recent images of 2 local gyms posted on social media, which would
you be more likely to attend?
Gym 1 Gym 2
65%
Of respondents
said they were
more likely to
attend gym 2.
@xshadyside @xshadyside
16. MORE OPTIONS TO
CHOOSE FROM
Boot Camp Preferences
Gym A
NORMAL WORKOUT CLASS WITH
MODERATE SPACING.
3RD PLACE
Gym B
WORKOUT CLASS WITH INDIVIDUALLY
MARKED AREAS FOR EACH PERSON.
2ND PLACE
Gym C
WORKOUT CLASS WITH EXTENSIVE
SPACING AND MASKS.
1ST PLACE
Gym D
NORMAL WORKOUT CLASS WITH LITTLE
SPACING
4TH PLACE
We showed 4 images of boot camp style workouts showing slightly different spacing and mask usage, then asked:
If you had to attend a Bootcamp next week, which of the local gyms would you feel comfortable attending?
Please rank gyms 1 being most comfortable and 4 being least comfortable. .
17. MORE OPTIONS TO
CHOOSE FROM
Boot Camp Preferences
Gym A
NORMAL WORKOUT CLASS WITH
MODERATE SPACING.
3RD PLACE
Gym B
WORKOUT CLASS WITH INDIVIDUALLY
MARKED AREAS FOR EACH PERSON.
2ND PLACE
Gym C
WORKOUT CLASS WITH EXTENSIVE
SPACING AND MASKS.
1ST PLACE
Gym D
NORMAL WORKOUT CLASS WITH LITTLE
SPACING
4TH PLACE
We showed 4 images of boot camp style workouts showing slightly different spacing and mask usage, then asked:
If you had to attend a Bootcamp next week, which of the local gyms would you feel comfortable attending?
Please rank gyms 1 being most comfortable and 4 being least comfortable. .
49%
Chose Gym C
18. THE REASONING FOR THEIR CHOICES
Mentioned Social
Distancing with
positive sentiment
Mentioned Masks
With Positive
Sentiment
Mentioned Masks
With Negative
Sentiment
44% 30% 2%
19. VISUAL COMMUNICATIONS
⨠ Post images that showcase how your are
keeping your facility clean and members safe.
⨠ Share images that depict social distancing
and spacing.
⨠ Update your main images on your website to
reflect the current times as well. (people are
always Googling)
Build Trust
Increase
Perceived
Safety
Members
Feel More
Comfortable
21. Valuable & Essential
54 % of consumers surveyed are aware of the fact that excess body fat
percentage is the leading factor, next to age, in COVID hospitalizations.
69% said knowing this makes them feel more motivated to exercise.
73% of consumers surveyed said they are aware moderate-intensity exercise
has immune-boosting benefits.
78% said knowing this makes them more likely to workout.
22. Valuable & Essential
54 % of consumers surveyed are aware of the fact that excess body fat
percentage is the leading factor, next to age, in COVID hospitalizations.
69% said knowing this makes them feel more motivated to exercise.
73% of consumers surveyed said they are aware moderate-intensity exercise
has immune-boosting benefits.
78% said knowing this makes them more likely to workout.
Only 50% of respondents currently have gym memberships or a regular workout
routine. The intention to action gap is still alive and well, so how do we
communicate value to help reduce it.
23. Relevant Messaging
⨠ Timely Or Current
⨠ Events
⨠ Seasons
⨠ Holidays
⨠ Currently On Peoples Minds
⨠ Obesity Rates
⨠ Preexisting Conditions
⨠ COVID19
⨠ Stress Levels
Common Messaging Styles For Fall
1. New Year New You
2. Get Fit Stay Healthy
3. Stay Fit This Holiday Season
4. Exercise Is Medicine
24. Relevant Messaging
Respondents indicated that traditional Fall-
Winter messaging around holidays and
season are not perceived as the most
relevant styles for the next 6 months.
9.9%17%
28. We Asked:
Which gym would you be most likely
to attend based on their advertising
message?
WHEN IN AN AD
14.04%
29.82%43.68%
12.28%
⨠ Included safety precautions performed
well.
⨠ Interesting CTA’s outperformed
traditional Join Us.
⨠ Allude to a new idea or just say it. Both
increased responses.
29. BRIDGING VALUE & RELEVANCE
⨠ Decrease messaging focus on the visual
aspects of being healthy like loosing weight
and building muscle.
⨠ Increase focus on optimal operating health
and general wellbeing, community, and safety
precautions.
⨠ Make your updates timely and actionable.
Action Statements
⨠ Join Us
⨠ Come Out
⨠ Get Out
⨠ Meet Up With Us
⨠ Be Part Of
⨠ Escape To
⨠ Find Your Escape
Timely
⨠ New
⨠ Reformatted
⨠ Socially Distanced
⨠ Immune Boosting
30. Thank You
To w a t c h t h e p r e s e n t a t i o n C l i c k
H e r e
Editor's Notes
People are nervous to leave their homes. They are more apprehensive than in the past
Due to uncertainty and loss of jobs people are being more selective with their funds and how they spend their time.
After researching, talking to studio owners, and talking to consumers their decision making process post covid has really boiled down to three main points.
Do I think it is safe to go there
Do I feel comfortable and trust they are doing everything to keep me well
Is is valuable and essential for me to do it.
Since a picture is worth a thousand words, and are more fun to look at we will start with looking at some visual communications,
Breaking down the 2 main strategies to see which performs better in the publics eye and which provides more opportunity for you to connect with more individuals.
23% mentioned the combination of masks and social distancing
Safety and Comfortability can be largely achieved through visual assets but the Value and the need to communicate coming into your facility as essential to their way of life relies almost entirely on the proper messaging.
Yet only 50% surveyed currently had a gym membership or strict at home workout routine. It is the intention to action gap you are all familiar with.
Yet only 50% surveyed currently had a gym membership or strict at home workout routine. It is the intention to action gap you are all familiar with.
The general holiday and seasonal messaging fall flat in this one with a combined 27%
Where as overall health related dominated with 73%
When asked about messaging in relation to fitness as a prevention to illness about 40% of respondents felt the Get Fit, Stay Healthy was the most inspiring as well.
The general holiday and seasonal messaging fall flat in this one with a combined 27%
Where as overall health related dominated with 73%
When asked about messaging in relation to fitness as a prevention to illness about 40% of respondents felt the Get Fit, Stay Healthy was the most inspiring as well.
The general holiday and seasonal messaging fall flat in this one with a combined 27%
Where as overall health related dominated with 73%
When asked about messaging in relation to fitness as a prevention to illness about 40% of respondents felt the Get Fit, Stay Healthy was the most inspiring as well.
Exercise for optimal health and wellbeing was found to be the most motivating statement for people to workout
Exercise for optimal health and wellbeing was found to be the most motivating statement for people to workout