Vertical House is an independent record store located in Huntsville, AL. The document discusses the differences between EPs and LPs. EPs typically have 2-5 songs that are under 30 minutes total, while LPs originally had space for 23 minutes per side for a total of 46 minutes, but now can exceed that length. The document also mentions that record label marketing reps do not visit the store often and details some events and promotions occurring at Vertical House, including an event at the new Amphitheatre and their Record Store Day celebration.

1. By: Destiny
Clarke
LOCATED IN HUNTSVILLE, AL

2. What makes an EP
In 2015, FKA Twigs released her third EP “M3LL155X”. The
EP consists of 5 songs in total and lasts for 19 minutes.
According to Marshall, “They typically feature between 2-5
songs and are under 30 minutes in length.”

3. What makes
an LP?
 The Weeknd’s “Dawn FM’
LP was released in 2022.
The album has 16 songs
and is 52 minutes long in
total. According to the
Landr blog, “The
LP originally contained
space for 23 minutes on
each side for a maximum
of 46 minutes. “
 LPs can go over the 46
minutes due to
technology improvements
over the years.

4. How often do marketing reps visit from
the record labels?
 The clerk I spoke to said that reps don’t come often to the store.

5. Events
 On October 16th, Vertical House will be hosting their
inaguaral event at Huntsville’s new Amphitheatre. The
event will have over 100 booths for guests to look
around and buy all things retro, which includes music,
clothes, and furniture. The event is free to the public.

6. Exclusive
 The Vertical House’s record store day was on April 23rd. To
celebrate the store held an event for the records that were
on sale.

7. SWAG
 Along with stickers and buttons customers
can also get free posters and sometimes
other albums with their purchase.

8. Promos
CURRENTLY VERTICAL HOUSE IS
PROMOTING THE UPCOMING RECORDS AND
RETRO EVENT.

9. Reflection
 Yes, I would use this store for my artist’s album. I think leaving samplers would be
good as well as being in store. Being in store would give the locals a chance to get
to know the artist in person as well as his music. Since Vertical House does events
throughout the year, leaving samplers would be great for each event.

10. References
 House, V. (2007). Vertical House Records. Huntsville's Independent Record Store.
Retrieved October 6, 2022, from http://theverticalhouse.com/
 Lavoie, A. (2022, March 7). Album formats: What's the difference between an LP, EP,
and a single? LANDR Blog. Retrieved October 6, 2022, from
https://blog.landr.com/album-formats/
 Marshall. (n.d.). EP's, LP's, albums and Mixtapes. EP's, LP's, Albums and Mixtapes.
Retrieved October 6, 2022, from https://marshall.com/live-for-music/moving-on-
up/eps-lps-albums-and-mixtapes