This 2018 media kit summarizes the This Is My South travel website, which was launched in 2012 to serve as a guide to all things related to travel in the American South. The website features various article series focused on tourist attractions, weekend guides, movies filmed in the South, small towns, music, festivals and events, accommodations, restaurants, and interviews with Southerners. According to the metrics provided, the typical reader is a millennial female from the US, and the website averages 14,000 page views per month across its social media platforms. The media kit is intended to provide information to potential advertisers about working with the website.