Mark S. Luckie presents "The Business of Me," a pre-UNITY Convention session held in Las Vegas on Aug. 1.
For more information on free training for journalists, please visit businessjournalism.org.
Blogging and Social Media for Self-StorageSpareFoot
The focus of marketing is shifting toward social media and informative, entertaining, and genuine content. Learn how to make your self-storage blog your main marketing tool, and supplement your success with smart social media tactics.
In everything we do, we believe that marketing can be more engaging, honest and transparent.
The way we choose to profit from our beliefs is by using familiar platforms with great reach such as Facebook-Twitter-LinkedIn and many others that allow customers to voice their opinion in real time.
We happen to be social media Experts. Would you do business with us?
Mark S. Luckie presents "The Business of Me," a pre-UNITY Convention session held in Las Vegas on Aug. 1.
For more information on free training for journalists, please visit businessjournalism.org.
Blogging and Social Media for Self-StorageSpareFoot
The focus of marketing is shifting toward social media and informative, entertaining, and genuine content. Learn how to make your self-storage blog your main marketing tool, and supplement your success with smart social media tactics.
In everything we do, we believe that marketing can be more engaging, honest and transparent.
The way we choose to profit from our beliefs is by using familiar platforms with great reach such as Facebook-Twitter-LinkedIn and many others that allow customers to voice their opinion in real time.
We happen to be social media Experts. Would you do business with us?
Defining your social media omni-channel strategy Social Circle
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Do you need a strategy per social channel? Yes, you do.
Why you need an omnichannel strategy
Understanding your audience by channel
Creating your objectives – marketing & social
How to define the purpose of each of your social channels what content you’ll require to fuel this strategy.
Innovative Social Media for giftware retailers - Spring Fair 2015Toby Beresford
How and why to write a Community marketing plan for your social media.
2 types of community space
5 irresistible types of social media content
8 social media tools that give you bang for buck
I segreti del Content Marketing per le società di ricerca e selezione del per...LinkedIn Italia
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Managing a Growing Social Media Strategy - APACSysomos
As social media becomes more engrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment? How do you connect your regions and teams to gain visibility across paid media campaigns on social?
Social media channels have grown beyond Facebook, Instagram and YouTube. Channels such as WeChat and Weibo have different tactics and best practices that your teams based in the United States and Europe want visibility into.
View this presentation to learn tips from the pros on growing your social media strategy. We’ll cover 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
This is a presentation I gave to the Boston Chapter of the IABC about curating content to boost your professional brand to meet different career-related goals.
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
Carissa Drohan-Jennings Presents - Content Marketing: A Cost Effective Way To...CarissaDrohan
Carissa Drohan-Jennings presents "Content Marketing - A Cost Effective Way To Drive Traffic Online". As seen May 9, 2012 at the Hamilton District Apartment Association dinner meeting.
Have you ever wondered about blogging and why people do it? Would you like to attract people to your website by increasing your SEO? Content marketing can help you do all of this.
This presentation explores how blogging, article writing, producing video content and using social networking tools can help drive traffic to your website and improve your ability to draw leads online.
This is a presentation I did for the CPMR course in January of 2013, at the University of Texas, Austin.
In this presentation I step independent manufacturer's representatives through the landscape and concepts of Inbound Marketing and appropriate uses of social media tools.
Establishing an effective Social Media presencePACE LEBANON
“This CSO coaching general strategy presentation on establishing an effective Social Media presence
is made possible by the generous support of the American people through the United States Agency
for International Development (USAID). The contents are the responsibility of Think Media Labs and
do not necessarily reflect the views of USAID or the United States government.”
Social Media 101 - Defining Social MediaAngie Javier
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In this webinar, teach you how to boost creativity as you work through all stages of the creative process. As you build your social campaigns, implement them, and analyze their results, we will show you how to stay motivated - and creative - to achieve your best campaigns.
You will learn:
How social listening can lead to your strongest, most creative campaigns
How to identify signals that your campaign is working and reaching the right audience
Effective tips you can implement in your social strategies to make them more creative
As social media becomes more ingrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment?
In this presentation you'll learn tips from the pros on growing your social media strategy. We’ll cover top 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
Introduction presentation from NARdiGras' Real Estate WordCamp given by Dustin Luther: http://www.realtor.org/educsess.nsf/pagesluNew/Conf10IntroWP
Covers strategy for real estate professionals on how to best use WordPress as the hub of their online marketing.
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Have you ever wondered about blogging and why people do it? Would you like to attract people to your website by increasing your SEO? Content marketing can help you do all of this.
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In this presentation I step independent manufacturer's representatives through the landscape and concepts of Inbound Marketing and appropriate uses of social media tools.
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“This CSO coaching general strategy presentation on establishing an effective Social Media presence
is made possible by the generous support of the American people through the United States Agency
for International Development (USAID). The contents are the responsibility of Think Media Labs and
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5. D&B Ambassador Program
1. Build a digital home for execs
2. Identify active thought leaders
3. Curate interesting content from thought leaders
4. Create keystone content with thought leaders
23. Targeting Aspirational
Investors
• Major aspiration language
• “Be kind to the future you”
• Lots of calls-to-action
• Multiple “open an account”
• Money back offers
• “Get up to $600”
24. Targeting Referrals
• Site oozes credibility
• “Environmental, Social
Governance Report”
• No CTAs
• Instead: Learn why they’re
market leaders
• No offers
• Do they even want website
leads?
25. Key insight:
Goldman Sachs uses their site to
demonstrate credibility with
people who are already inclined
to work with them
27. Remember D&B Ambassador
Program?
1. Build a digital home for execs
2. Identify active thought leaders
3. Curate interesting content from thought leaders
4. Create keystone content with thought leaders
29. Reimagine Your Luxury Real
Estate website
1. Start with a video that highlights your market expertise
• Highlight hand-curated listings for buyers
• Highlight access to unique investors for sellers
2. Insists that clients “apply”
• Maybe even offer to help non-luxury clients find the
perfect agent for them
3. Publish comprehensive marketing report for download
37. Start with Simple Curation
1. Prepare “sharable” content & tag relevant thought
leaders (10 min/day)
2. Leave comments on a regular basis (20 min/week)
40. Types of Keystone Content
1. Prepare regular byline in a local publication
2. Write a book
3. Create “state of the market” report
4. Host a podcast relevant to a passion project
5. Produce local events that target referral partners
41. Look for Opportunities to
Engage Referral Partners
1. Instagram: Weekend’s Can’t Miss Art Exhibits in NYC
2. Interview: Private Art Collections of Miami
3. Book: Yachting Execs Explain doing it right
4. Event: Monthly Wine Tasting
5. Video: Sommelier of the Hamptons
43. Do It Myself:
Action Plan
Short-term plan:
•Develop initial list of 10 to
15 thought leaders
• Post sharable content
from those thought leaders
each day
• Occasionally drop in to
leave comments
Longer-term Plan:
• Revamp website to ooze
thought leadership
• Build out a keystone
content strategy
44. Do It For Me:
Alliance of Thought Leaders
1. Identify relevant and active thought leaders
2. Generate 10 social posts / week that engage with
relevant thought leaders
3. Work with you to prepare one piece of thought leadership
content to be featured in relevant publications each month
4. Develop keystone content plan (events, podcast series,
quarterly reports, etc.)
5. Work with developers to rebuild your website to focus on
building credibility