Contemporary Communication Technologies Presentation View


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Presentation by Dena Gray-Fisher, director, Media and Marketing Services, Iowa Department of Transportation given Oct 1, 2008, at the DOT Supervisors' Conference

Published in: Technology, Business

Contemporary Communication Technologies Presentation View

  1. 1. Contemporary Communication Technologies Getting your buzz on Dena Gray-Fisher, director Office of Media and Marketing Services
  2. 2. The new age of e-communication • Today’s new Internet tools and technologies are created around the notion that users want to be active contributors, rather than passive observers. • Today’s online and mobile communicators are: – Engaged – Generating content – Collaborating – Creating – Sharing – Networking – Making choices – Speaking up – Empowered
  3. 3. Revolutionizing the way we do business • “An increasing demand by citizens and businesses, fueled by advancements in technology, for faster response to ideas, suggestions and concerns” is identified in the DOT’s Strategic Plan as a challenge for the department. • DOT Internet policy – Making the business case of how these technologies help: – Me do my job. – My team reach its goals. – The department accomplish its mission. – Better serve our customers.
  4. 4. Changing public expectations • I want it … • I want it now … real-time and instantaneous • I want it my way … • I want it any time … day or night
  5. 5. So, what’s the buzz? • Tweets • Chats • Blogs • Tags • Wikis • Avatars
  6. 6. Blogs • Allow users to create and display online posts/logs • Can permit readers to comment • Can be moderated to weed out inappropriate contributions • Can include multimedia • Considered more informal/conversational • Personalize and humanize an organization, creating a positive public image
  7. 7. Blogs ( free from Google ) ®
  8. 8. DOT news blog (TypePad®)
  9. 9. RSS – Really Simply Syndication • RSS saves time by letting users choose to receive content from a number of Web sites and read it in one place. • RSS feeds alert users when new material is posted on the Web sites that offer them. • To read an RSS feed you need a feed reader. • Once you have a reader, it’s a matter of finding sites that offer RSS feeds and adding them to the list your reader checks. • It's not just for news. – Severe weather alerts - Airport delays – Traffic updates - Job openings – Public meeting notices - Bid notices – New additions in the library
  10. 10. Iowa DOT’s RSS feed
  11. 11. Twittering • Twitter® is a free social networking and micro- blogging service that allows users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length. • Tweets can be sent directly from your cell phone to the Web. • Twitter can be a powerful communications tool for business groups that need live interaction. • Twitter and Twitter-like services can enhance the level of interaction for happenings like Webinars and videocasts.
  12. 12. Twittering – Los Angeles Fire Department tweets
  13. 13. Forums Originally modeled after the electronic bulletin boards of the world before the Internet, Internet forums allow users to post a quot;topicquot; for others to review. Other users can view the topic and post their own comments in a linear fashion, one after the other.
  14. 14. Electronic newsletters
  15. 15. Electronic notices to subscribers • DOT auction notices • Design Manual revisions • TIME-21 funding notices • News releases • Des Moines area metro alerts • Council Bluffs Interstate reconstruction project alerts
  16. 16. Live chat Live chat is a great customer service tool that goes a long way towards earning consumer trust . – Set your own hours of service. – Offer superior service in real time. – Be available when off-line by enabling visitors to leave messages, forwarded to your E-mail. – Secure and private instant messaging.
  17. 17. Live chat – state government use State of California State of Ohio State of Virginia State of Utah State of South Dakota State of Minnesota State of Oregon State of Kansas
  18. 18. Avatars (personalize the user experience) Artificial intelligence technology now allows realistic-looking animated characters (or “Bots”) Carly, an interactive avatar to respond to user questions (character) named after the with context-sensitive spoken city of San Carlos, resides answers. The answers are stored in a preprogrammed on a computer screen at knowledge base. the city hall’s front desk. Visitors get valuable city hall information by clicking the icons and interacting with Carly.
  19. 19. SecondLife® • SecondLife is an online, 3-D virtual world. • Avatar images of visitors (that you create yourself) move about the virtual world. • Missouri was the first state to use SecondLife to recruit IT talent.
  20. 20. File hosting and sharing • Documents • Photos • Video • Audio • Data • PowerPoint presentations
  21. 21. Share your PowerPoint presentations
  22. 22. Share a large file
  23. 23. Video sharing via YouTube • Iowa DOT’s teen driver/work zone safety education program • YouTube features public service videos produced by teens as part of the Restrain Yourself contest.
  24. 24. Real-time project management and collaboration • Thanks to collaborative software, the days of crowding around a conference table to brainstorm are gone. • Employees can meet online to integrate their work, develop ideas, set goals, send messages, build systems, and manage projects – all in real time. • Share interactive calendars, pictures, videos, tasks, polls, comments, contruction plans, blogs, files, designs, music, maps, documents, and much more.
  25. 25. Share a project calendar
  26. 26. Edit documents collaboratively
  27. 27. Whiteboarding • Take your brainstorming exercise or group meeting to the next level. There’s no reason to sit in the same room any more. • Whiteboarding is online version of the traditional wall-mounted board that allows more than one person to mark up the board at the same time. • All changes are kept in sync with one another in near real time and the final product saved/ printed. • Chatting while using the whiteboard enhances the communication process.
  28. 28. Social networking • Social networking is the use of a Web site to connect people who share personal or professional interests, place of origin, ethnicity, education at a particular school, etc. • It’s not just for teenagers, businesses are using these sites as hosting platforms.
  29. 29. DOT’s using Facebook • Georgia – recruitment of interns, coop students and transportation engineering assistants • Maryland – intern recruitment • Michigan – connecting everyone who works or has worked for MDOT • Missouri – human resources, news feed, winter safety messages, discussion group for construction projects, photo sharing • Rhode Island – employee recruitment • Virginia – intern recruitment, to fill summer jobs, diversity leadership program • Washington – human resources
  30. 30. Professional networking •® allows you to find communities of professionals who share a common experience, passion, interest, affiliation or goal.
  31. 31. Ethnic social networking sites • The emergence of niche social networking sites may arise from our need to build a community with people we do not personally know, but who we feel affiliated with. • Marketers and human resource recruiters are tapping into these sites.
  32. 32. Virtual education and training • Online tutorials • Live labs • Breakout rooms - ability to assign individuals to rooms for small group collaboration • Hand-raising for verbal questions • Question manager for written questions or threaded discussion by topic • Live video • Handouts
  33. 33. Virtual meetings • A low-cost alternative to real-time video conferencing. • Used with a simultaneous audio conference call over regular telephone lines or using chat. • Ability to centrally control the simultaneous presentation of text, graphics, images, and video on every participant’s screen from one location.
  34. 34. Webinars
  35. 35. Wikis • A wiki is a Web page whose content can be edited by its visitors. • Examples include Wikipedia, Wiktionary and Wikitravel.
  36. 36. Social bookmarking • Social bookmarking is a method for Internet users to store, organize, search, manage, and share bookmarks of Web pages on the Internet. • Bookmarks are tagged/labeled so they can be sorted by topic. • Social bookmarking enables professional groups, agencies, work units or teams to save bookmarks to the same site. This can be a tremendous time saver for groups looking for similar information. • Libraries have found social bookmarking to be useful as an easy way to provide lists of informative links to patrons.
  37. 37. Social bookmarking – the salt shortage
  38. 38. Surveying and polling • • • •™ • • • •
  39. 39. Podcasting • Podcasting is a way of publishing audio and video broadcasts via the Internet. • Podcasts are feeds that contain digital audio and video files, such as MP3, MP4 or M4V files. • A podcast feed reader is needed to view or listen to the feeds. • Once you subscribe to a podcast, you can either listen/watch it on your computer or transfer it to a portable MP3/video player, such as an iPod.
  40. 40. Podcasting
  41. 41. Streaming multimedia • With streaming media, a Web user does not have to wait to download a large file before seeing the video or hearing the sound. • Instead, the media is sent in a continuous stream and is played as it arrives. • The user needs a player, which is a special program that uncompresses and sends video data to the display and audio data to speakers.
  42. 42. Streaming media
  43. 43. Business applications • Once again the equations that determine the way we work and live are being rewritten. • How can you use these utilities: – As individual employees. – As teams and work units. – As a department. – As a customer.