This document summarizes a presentation for redesigning and promoting the Georgian Football Federation. It proposes creating a "daughter brand" called Revival of Georgian Football to make the federation's idea more emotional and communicate it through grassroots involvement of citizens, government support, and business partnerships. The brand strategy would involve existing fans, volunteers, and brands to create an active community and lifestyle around football to change the world for the better through a national campaign.
Atletico De Kolkata: Dissection, Analysis, Transcription.Fame Per Second
Atletico De Kolkata or rather ISL has been one huge step in Indian Football. While deciding the way forward for ADK, we went and met some of the prominent football fans of Kolkata Maidan. To us, a club is what the fans make it. Case in hand, Borussia Dortmund, Galatasaray, Bengaluru FC, EastBengal or MohunBagan.
Presenting our take on what the proposed route should have been regarding Atletico De Kolkata's road ahead. ISL and beyond.
The Future of Digital Content in Sports SponsorshipSYZYGY
Short conference presentation on the role of digital content in the future of sports sponsorship. What can sponsors learn from the 2014 Ice Bucket Challenge, and a decade of research into digital fan activation?
Interview with Delaware North CMO Todd MerryJared Frank
In the wake of the launch event this fall for the second edition of The Future of Sports, Delaware North Chief Marketing Officer Todd Merry spoke with SEAT about the company’s latest research iteration. He explained that the themes in The Future of Sports have little to do with food and beverage or retail specifically, but serve as thought leadership that can inspire the imagination of the entire industry, from chefs to ticket salespeople to team owners. Merry also spoke expansively on the role of accelerating technology in leading change and addressing opportunities, both in venues and around the world, brought about by Millennials, Gen Z, non-traditional sports, and emerging markets.
We are pleased to share with you the second of a three part series of tracking and observations of the 2014 FIFA World Cup.
It’s been an exciting World Cup so far both on and off the pitch with open and entertaining football, controversy and record levels of fan and consumer engagement across all media channels.
Some of the best moments are highlighted below:
• During the group stages of the 2014 World Cup, football TV audience records have been broken around the globe (specifically: USA, Brazil, France, Netherlands, Germany, Italy, UK, Spain and Japan) keeping it on track to surpass the 3.2 billion reach of the 2010 World Cup South Africa.
• A predicted, hype has surrounded the ‘live’ event experience – bringing fans together on social media to experience the emotions, controversies and celebrations that come with the global sporting event.
• Football fans watched more than 1.2 billion minutes of World Cup ads on YouTube to date making it the most social World Cup to date.
• A record breaking 200 million people generated 815 million Facebook interactions and 300 million Tweets that were recorded during the group stage of the World Cup alone.
In this newsletter you will find highlights from local markets around the world on what is trending at this year’s World Cup, as well as gain an understanding of the evolving consumer behaviours and attitudes towards the World Cup.
Enjoy, feel free to pass us any questions you may have.
Atletico De Kolkata: Dissection, Analysis, Transcription.Fame Per Second
Atletico De Kolkata or rather ISL has been one huge step in Indian Football. While deciding the way forward for ADK, we went and met some of the prominent football fans of Kolkata Maidan. To us, a club is what the fans make it. Case in hand, Borussia Dortmund, Galatasaray, Bengaluru FC, EastBengal or MohunBagan.
Presenting our take on what the proposed route should have been regarding Atletico De Kolkata's road ahead. ISL and beyond.
The Future of Digital Content in Sports SponsorshipSYZYGY
Short conference presentation on the role of digital content in the future of sports sponsorship. What can sponsors learn from the 2014 Ice Bucket Challenge, and a decade of research into digital fan activation?
Interview with Delaware North CMO Todd MerryJared Frank
In the wake of the launch event this fall for the second edition of The Future of Sports, Delaware North Chief Marketing Officer Todd Merry spoke with SEAT about the company’s latest research iteration. He explained that the themes in The Future of Sports have little to do with food and beverage or retail specifically, but serve as thought leadership that can inspire the imagination of the entire industry, from chefs to ticket salespeople to team owners. Merry also spoke expansively on the role of accelerating technology in leading change and addressing opportunities, both in venues and around the world, brought about by Millennials, Gen Z, non-traditional sports, and emerging markets.
We are pleased to share with you the second of a three part series of tracking and observations of the 2014 FIFA World Cup.
It’s been an exciting World Cup so far both on and off the pitch with open and entertaining football, controversy and record levels of fan and consumer engagement across all media channels.
Some of the best moments are highlighted below:
• During the group stages of the 2014 World Cup, football TV audience records have been broken around the globe (specifically: USA, Brazil, France, Netherlands, Germany, Italy, UK, Spain and Japan) keeping it on track to surpass the 3.2 billion reach of the 2010 World Cup South Africa.
• A predicted, hype has surrounded the ‘live’ event experience – bringing fans together on social media to experience the emotions, controversies and celebrations that come with the global sporting event.
• Football fans watched more than 1.2 billion minutes of World Cup ads on YouTube to date making it the most social World Cup to date.
• A record breaking 200 million people generated 815 million Facebook interactions and 300 million Tweets that were recorded during the group stage of the World Cup alone.
In this newsletter you will find highlights from local markets around the world on what is trending at this year’s World Cup, as well as gain an understanding of the evolving consumer behaviours and attitudes towards the World Cup.
Enjoy, feel free to pass us any questions you may have.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
vernacular architecture in response to climate.pdf
Recall Big Goal campaign for Georgian Football Federation
1. Anton Chitana, Oleg Korshunov
@OZERO Collective
Presentations Portfolio
Recall Big Goal
Redesign and national promo-
campaign idea for Georgian
Football Federation
Project Report Presentation
for FWDBrands
September 2010
Moscow, Tbilisi
2. 1. WHAT IS FOOTBALL
2. WHO ARE YOU
3. WHAT DO WE OFFER
17. ABOUT INVOLVING PEOPLE INTO A FRUITFULL INTERACTION
Doodle for google: I LOVE FOOTBALL
– More than 50 000 participants
– More than 1 000 000 viewers
– Fabulous brand innovation – total brand
engagement!
RECALL THE FUTURE FWDBrands
25. WHAT’S GOING ON
NATIONAL CHAMPIONSHIP
Champions League 2010/2011
Europe League 2010/2011
Leaders 2009/2010
Current situation
RECALL THE FUTURE FWDBrands
26. ATTENDANCE OF THE NATIONAL CHAMPIONSHIP IS REALLY LOW
SEEMS LIKE YOU ALONE CARE
ABOUT GEORGIAN FOOTBALL NOW
RECALL THE FUTURE FWDBrands
55. 1. LET’S DEFINE A STRONG IDEA FIRST...
New
Georgian
Football
RECALL THE FUTURE FWDBrands
56. 2. CREATE A GOOD NAME AND AN INSPIRING SLOGAN...
New
Georgian
Football
RECALL THE FUTURE FWDBrands
57. 3. MAKE OUR IDEA VISIBLE THROUGH GRAPHICS AND IMAGES...
New
Georgian
Football
RECALL THE FUTURE FWDBrands
58. 4. FIND OUT MESSAGES WE WANT TO COMMUNICATE
AND APPLY THEM TO THE MEDIAS ACCORDING TO OUR STRATEGY...
New
Georgian
Football
RECALL THE FUTURE FWDBrands
59. 5. AND START OUR BRAND COMMUNICATION...
New
Georgian
Football
RECALL THE FUTURE FWDBrands
61. WE CAN NOT PROVIDE THE VERIFICATION OF OUR IDEA
New
Georgian
Football
RECALL THE FUTURE FWDBrands
62. New
Georgian
Football
LET’S BECOME MORE REALISTIC!
Revival
of Georgian
Football
OK, WE CAN SWITCH TO MORE FEELABLE AND HONEST IDEA
RECALL THE FUTURE FWDBrands
63. WHAT ABOUT THE VERIFICATION?
LET’S GIVE POWER TO THE PEOPLE!
Revival
of Georgian
Football
RECALL THE FUTURE FWDBrands
64. WE WILL INVOLVE EVERYBODY...
CITIZENS GOVERNMENT BUSINESS
Active participation in
initiatives, volunteering,
promotion – become a brand
ambassador
Organizational and
informational support
Large scale support – co-
branding, marketing programs,
sponsorship, etc. Unique
opportunity to participate in a
significant social initiative
RECALL THE FUTURE FWDBrands