The document is a program plan for the Haunted Haus 2012 event organized by the New Braunfels Parks and Recreation Department. It provides an overview of the department, which maintains parks and offers recreation programs for the city of New Braunfels. It then outlines the planning and operations for the Haunted Haus event, including organization, staffing, activities, and schedules. The plan aims to create a fun and safe Halloween event for the community.

1.
Haunted
Haus
2012
Program
Plan
New
Braunfels
Parks
and
Recreation
Texas
State
Recreation
Programming
Sarah
Walters
Ashley
Krobot
Daniel
Lane
Alex
Dominguez
Wyatt
Polson
Sheldon
Coble

2. Haunted
Haus
2
TABLE
OF
CONTENTS
Part
1:
Organization
Overview
Page
3
Part
2:
Program
Planning
Page
6
Part
3:
Program
Operations
Page
13
Attachments
Page
17

3. Haunted
Haus
3
PART
1:
ORGANIZATION
OVERVIEW
Introduction
The
City
of
New
Braunfels
Parks
and
Recreation
Department
is
a
public
governmental
organization
that
operates
within
the
municipal
government
of
New
Braunfels.
According
to
the
city’s
website,
“the
Parks
and
Recreation
Department
operates
the
city’s
recreation
programs,
athletic
programs
and
leagues,
aquatic
programs,
and
golf
course
along
with
maintaining
33
parks
comprising
over
500
acres.”
Demographics
The
Parks
and
Recreation
Department
serves
the
community
of
New
Braunfels,
a
mid-­‐size
suburban
city.
According
to
data
recorded
by
the
2010
US
Census,
the
total
population
of
the
city
was
57,740.
The
area
has
experienced
a
time
of
rapid
growth,
with
a
58.2%
increase
in
population
from
2000
to
2010.
The
vast
majority
of
the
population
identifies
as
a
member
of
a
family
unit,
with
47,899
individuals
comprising
15,054
families.
Of
these
families,
over
11,000
are
traditional,
or
headed
by
a
husband
and
wife.
The
median
household
income
as
reported
by
the
2000
US
Census
in
New
Braunfels
is
$40,078,
and
the
majority
of
the
population
is
of
traditional
working
age.
The
over-­‐65
and
under-­‐18
populations
each
are
comprised
of
nearly
8,000
citizens.
Ethnically,
the
city
is
majority
White
(non-­‐Hispanic)
with
35,132
citizens
identifying
as
such.
The
largest
minority
populations
are
Hispanic
at
15,000
and
Black
at
1,081.
Vision
and
Mission
The
vision
of
the
Parks
and
Recreation
Department
is
“to
enhance
the
well
being
of
our
community
through
laughter,
play,
conservation,
and
discovery.”
The
mission
of
the
department
is
“to
afford
diverse
opportunities
and
access
for
all
residents
and
visitors
through
innovative
programs
and
facilities,
open
space
preservation,
and
economic
enhancement.”
Goals
and
Objectives
The
goals
of
the
department,
as
listed
in
the
Master
Plan
for
2010,
are:
• To
work
towards
transforming
New
Braunfels’
park
system
into
one
of
the
premier
park
systems
in
Texas;
• To
provide
an
even
and
adequate
distribution
of
park
facilities
citywide;
• To
plan
neighborhoods
so
that
parks
become
greater
focal
points
in
those
neighborhoods
than
they
are
today;
• To
preserve
and
permanently
protect
unique
natural
open
spaces,
floodplain
corridors,
and
drainage
corridors
within
the
city
and
its
extra-­‐
territorial
jurisdictional
(ETJ)
land;

4. Haunted
Haus
4
• To
promote
partnerships
with
other
public,
semi-­‐public,
and
private
entities
to
most
efficiently
use
public
funding
to
provide
parks
and
open
space
in
New
Braunfels;
• To
maintain
all
of
the
City
of
New
Braunfels
parks
and
recreation
facilities
in
a
superior
condition;
• To
develop
a
network
of
pedestrian
and
bicycle
facilities
throughout
New
Braunfels;
• To
provide
a
variety
of
recreation
programs
to
meet
the
changing
recreational
needs
and
desires
of
the
City
of
New
Braunfels’
population
The
objectives
of
the
department
are
not
formally
listed.
Existing
Resources
The
Parks
and
Recreation
Department
draws
the
majority
of
its
funding
from
the
City
of
New
Braunfels
and
its
tax
base.
The
city’s
General
Fund,
comprised
largely
of
tax
revenue,
provided
over
3.5
million
dollars
during
the
2010-­‐2011
budget
year.
A
city
fund
comprised
of
Federal,
State,
and
Local
grants
provided
$73,117.
Other
non-­‐major
city
funds,
such
as
the
Special
Revenue,
Capital
Projects,
and
Cemetery
funds,
provided
over
1
million
dollars.
The
current
budget
lists
218
paid
positions
within
the
Parks
and
Recreation
Department.
This
includes
46
full-­‐time
positions,
19
part-­‐time
positions,
and
143
seasonal
positions.
These
positions
may
not
be
filled
at
all
times,
but
could
be
if
necessary
under
the
current
budget.
The
department
also
receives
assistance
from
approximately
100
volunteers
per
year.
The
Parks
and
Recreation
Department
operates
the
city’s
33
parks
totaling
over
320
acres.
This
includes:
• 9
neighborhood
parks,
6
linear
parks,
4
community
parks,
and
2
regional
parks
• 2
public
sports
complexes,
1
golf
course,
and
1
privately
operated
sports
complex
• 6
special
use
plazas
• 2
cemeteries
Within
these
parks
are:
• 2
recreation/community
centers,
an
outdoor
education
center,
and
an
event
facility
• 9
large
pavilions
and
picnic
areas
• Infrastructure
support
facilities
such
as
bathrooms
• 10
baseball
fields,
3
outdoor
volleyball
courts,
5
outdoor
basketball
courts,
12
tennis
courts,
3
practice
fields,
and
5
soccer
fields
• 11
playgrounds,
a
skate
park,
and
a
disc
golf
course
• A
sprayground
and
2
swimming
pools
• 5.91
miles
of
trails

5. Haunted
Haus
5
The
largest
and
most
popular
facility
is
Landa
Park,
a
51-­‐acre
regional
park.
Landa
Park
offers
many
amenities
including
a
boathouse,
a
miniature
golf
course,
a
miniature
train,
an
aquatic
center
with
2
pools
(one
Olympic,
one
spring-­‐fed
with
sprayground),
a
recreation
center,
a
nature
trail,
a
playground,
a
fishing
pier,
and
more.

6. Haunted
Haus
6
PART
2:
PROGRAM
PLANNING
Event
Description
The
Haunted
Haus
is
an
annual
event
facilitated
by
the
City
of
New
Braunfels
Parks
and
Recreation
Department.
It
is
open
to
the
public
for
a
small
fee
($5
per
person).
The
event
is
a
traditional
small-­‐scale
haunted
house
in
which
a
guide
leads
small
groups
of
participants
through
various
rooms.
An
assortment
of
lights,
fog
machines,
props,
decorations,
and
costumed
facilitators
are
used
to
produce
the
“haunted”
effect.
The
Haus
also
includes
a
“debriefing
room”
at
the
end
of
the
tour
to
survey
participants
about
their
experience
and
offer
an
opportunity
to
cool
down
with
snacks
and
goody
bags.
The
2012
Creepy
Carnival
Haunted
Haus
marks
the
fourth
year
of
the
event
and
will
be
held
from
8-­‐10pm
on
both
Thursday,
October
25th
and
Friday,
October
26th.
Target
Audience
In
2011,
the
Haunted
Haus
drew
an
estimated
80-­‐100
visitors
per
night.
The
majority
of
these
visitors
were
local
students
from
13-­‐18
years
of
age.
Some
families
and
young
adults
also
attended
the
event.
There
was
no
record
of
more
specific
demographics
regarding
race
or
socioeconomic
status.
Very
few,
if
any,
persons
with
disabilities
attended
the
event
or
are
expected
to
attend.
As
such,
the
target
audience
for
the
2012
Haunted
Haus
is
local
teenagers,
as
marketing
towards
this
group
seems
the
most
profitable.
Rationalization
As
noted
in
Part
1
of
our
Program
Plan,
the
goal
of
the
New
Braunfels
Parks
and
Recreation
Department
that
is
most
applicable
to
our
event
is
“to
provide
a
variety
of
recreation
programs
to
meet
the
changing
recreational
needs
and
desires
of
the
City
of
New
Braunfels’
population.”
This
event
aligns
with
the
portion
of
the
department’s
mission
statement
that
reads
“to
afford
diverse
opportunities
and
access
for
all
residents
and
visitors
through
innovative
programs
and
facilities.”
The
Haunted
Haus
provides
what
would
not
typically
be
thought
of
as
a
traditional
fall
program
for
teens,
families,
and
young
adults.
Instead,
it
offers
a
fairly
innovative
program
that
is
a
safe
alternative
for
teens
wishing
to
celebrate
Halloween,
yet
also
diverges
from
other
opportunities
enough
to
be
attractive
to
those
seeking
a
new
recreation
experience.
It
is
also
simply
a
fun
and
thrilling
event
for
all
those
involved!

7. Haunted
Haus
7
Goals
and
Objectives
1. To
provide
a
safe
experience
in
a
controlled
environment
a. 100%
of
participants
will
show
no
signs
of
injury
upon
completion
of
the
Haunted
Haus.
b. Staff
and
volunteers
will
mark
100%
of
possible
safety
hazards
throughout
production
of
the
house.
2. To
provide
access
to
a
fun
and
affordable
recreation
experience
a. At
least
80%
of
participants
will
positively
rate
their
experience
when
surveyed.
b. At
least
75%
of
participants
will
rate
the
event
as
affordable
when
surveyed.
3. To
facilitate
a
successful
event
a. The
Haus
will
draw
at
least
100
visitors
on
each
night
of
the
event.
b. The
Haus
will
produce
enough
revenue
to
cover
the
expenses
of
production
by
the
conclusion
of
the
event.
Evaluation
The
most
effective
models
for
evaluating
this
event
are
the
Intuitive
Model
and
Evaluation
by
Goals
and
Objectives.
The
Intuitive
Model
will
be
used
throughout
planning,
production,
and
active
facilitation
of
the
event
to
constantly
provide
quick
overviews
of
progress
and
make
any
changes
at
the
exact
time
they
are
needed.
The
Evaluation
by
Goals
and
Objectives
model
is
the
most
effective
method
of
systematically
evaluating
the
success
of
the
program
after
its
completion.
As
we
have
clearly
stated
goals,
many
of
which
relate
to
the
financial
success
of
the
event
and
participant
satisfaction,
it
is
fairly
simple
to
objectively
gauge
the
success
of
the
event
based
on
how
effectively
we
have
completed
each
objective
and
whether
or
not
we
have
reached
each
goal.
The
most
effective
way
for
us
to
gauge
participant
satisfaction,
the
largest
portion
of
our
evaluation
process,
is
with
an
optional
survey
at
the
end
of
the
Haunted
Haus
in
the
debriefing
room.
The
survey
has
six
easy-­‐to-­‐read
questions
with
a
simple
yes,
no,
or
unsure
grading
response
for
each
question.
The
simplicity
of
the
survey
was
used
in
order
to
avoid
as
many
language
and
intellectual
barriers
as
possible.
Each
question
can
be
related
to
the
goals
and
objectives
of
the
event
directly
or
to
the
overall
personal
experience
of
the
participants.
The
survey
also
includes
an
area
in
which
participants
can
provide
additional
comments.
We
will
be
able
to
implement
our
findings
by
taking
the
total
number
of
surveys
taken
and
the
total
of
each
response,
and
calculating
whether
or
not
we
have
met
the
percentages
set
within
our
objectives.
A
copy
of
the
participant
evaluation
form
is
attached
at
the
end
of
this
report
and
labeled
“Attachment
1.”

8. Haunted
Haus
8
Venue
The
Haunted
Haus
is
held
at
the
Landa
Park
Aquatic
Complex
at
350
Aquatic
Circle
Drive,
New
Braunfels,
Texas
78130.
The
following
maps,
retrieved
from
Google
Maps
in
December
2012,
show
the
recommended
route
to
the
Aquatic
Complex
from
IH-­‐35
South
and
the
location
of
the
Complex
within
Landa
Park.
South
Seguin
Avenue/State
Spur
453/TX-­‐46
can
be
taken
to
Landa
Park
Drive.
Aquatic
Circle
is
located
directly
off
of
Landa
Park
Drive.

9. Haunted
Haus
9
Nearly
all
of
the
main
building
at
the
Aquatic
Complex
as
well
as
some
outside
areas
will
be
used
for
the
event,
save
several
areas
that
are
used
for
storage
or
separated
from
the
main
tour
route.
Approximately
10
specific
areas
will
be
used
for
the
event
for
various
functions:
•Cashier’s
Room
–
Payment
area
and
beginning
of
tour
•Hallway
to
Woman’s
Dressing
Room
–
“Claustrophobic
noodle”
room
•Women’s
Dressing
Room
–
Undecided
room
•Women’s
Shower
–
“Glowing
masks”
room
•Outside
Lawn
Area
–
Graveyard
•First
Aid
Room
–
“Fake-­‐to-­‐Real
Chainsaw
Scare”
•Break
Room
–
“Fake-­‐to-­‐Real
Chainsaw
Scare”
•Men’s
Dressing
Room
–
Clown
room
•Men’s
Shower
–
“Birthday
Party
Gone
Wrong”
room
•Training
Room
–
Finale
and
Survey/”Debriefing”
room
Equipment,
Supplies,
and
Material
Needs
While
the
department
has
stored
a
large
amount
of
equipment
and
supplies
from
previous
years
to
be
used
again
in
this
year’s
Haunted
Haus,
there
are
still
many
supplies
and
materials
that
need
to
be
purchased
or
solicited
from
donors.
A
real
chainsaw
will
be
borrowed
for
the
event,
and
other
necessary
construction
resources
such
as
ladders,
staple
guns,
etc.
will
be
provided.
Existing
supplies,
nearly
all
of
which
are
reusable
save
the
fog
juice,
include:
•“Black
Out”
Plastic,
pre-­‐cut
•Tombstones
•Gargoyles,
various
other
monster
torsos
•Baby
parts
•Fake
chainsaw
•Various
wigs,
masks,
and
other
costumes
•Various
fake
weapons
•Black
lights,
strobe
lights,
string
lights,
and
solid
colored
and
white
lights
•Hanging
witches,
ghouls,
other
monsters
•Fog
machines
and
some
fog
juice
Needed
supplies
that
will
be
reusable
include:
•Black
Out
Plastic
•Pool
Noodles
and
PVC
frame
•Clown
wigs
and
masks,
costumes
•Plain
white
masks
•“False
Escaping
Door”
materials
(door,
frame,
pulley
system,
cart)
•Plastic
table
cloths
•Red
velvet
material
•Creepy
Clowns
sound
tracks

10. Haunted
Haus
10
Needed
supplies
that
will
be
mostly
or
completely
depleted
after
the
event
has
concluded
and
the
amount
of
each
necessary
for
this
year’s
event
include:
•Fog
juice,
5
gallons
•Spider
webbing/cheese
cloth,
2
ounces/2
yards
•Face
Make-­‐up,
30
tubes
•Clown
Noses,
32
•Glow
Sticks,
30
•Fake
blood,
1
pint
•Gorilla
Tape,
5
35-­‐yard
rolls
•Zip-­‐Ties,
100
•Staples,
1000-­‐count
box
•Thin
rope/string,
300
yards
Marketing
and
Promotion
We
have
used
and
will
continue
to
use
various
types
of
marketing
and
promotion
materials
including:
•Flyer
•Poster
•Social
Media
–
Facebook
Event/Fan
Group
•Word
of
Mouth
•Professional
Networking
–
Announced
at
A.R.E.
meeting,
added
to
calendar
for
participants
and
volunteers
•Sponsorship
letters/queries
Attached
at
the
end
of
this
report
are
a
flyer,
labeled
“Attachment
2,”
a
sample
sponsorship
letter,
labeled
“Attachment
3,”
and
a
press
release,
labeled
“Attachment
4.”
The
press
release
was
not
used
in
marketing,
but
was
completed
for
academic
purposes.
Budget
and
Pricing
Information
For
the
2012
Haunted
Haus,
we
have
budgeted
between
$1100-­‐1250
to
be
spent
on
the
production
of
the
Haus.
About
$450
is
to
be
spent
on
“must
have”
items
necessary
for
construction,
while
about
$750
is
to
be
spent
on
decorative
items.
An
initial
$250
was
given
to
our
group
to
spend
on
items
of
our
choice,
with
approval.
The
remaining
$1000
was
spent
by
department
staff
with
input
from
our
group.
The
New
Braunfels
Parks
and
Recreation
Department
prefers
to
format
their
budget
for
events
in
an
Excel
spreadsheet.
As
such,
a
spreadsheet
documenting
our
budget
has
been
attached
at
the
end
of
this
report
and
is
labeled
“Attachment
5.”

11. Haunted
Haus
11
Inclusion
Plan
Our
target
audience
is
teenagers
around
the
ages
of
13-­‐18.
That
being
said,
the
event
is
open
to
the
public
and
could
draw
participants
of
any
population
or
demographic
within
the
city
of
New
Braunfels
and
surrounding
areas.
While
we
will
not
target
persons
with
disabilities,
as
it
does
not
seem
appropriate
for
the
nature
of
our
event,
we
have
planned
various
accommodations
for
anyone
who
does
wish
to
participate
in
the
Haus.
We
have
decided
to
retain
the
ADA
standard
width
of
all
doors
and
hallways
in
the
complex
and
to
avoid
any
surfaces
that
could
not
easily
be
navigated
with
minimal
assistance.
Were
someone
with
a
seizure
disorder
or
some
other
condition
triggered
by
lighting,
fog,
etc.
to
wish
to
participate,
we
would
temporarily
alter
the
presence
of
strobe
lights
or
fog
machines
to
avoid
any
issue.
Essentially,
our
goal
is
to
accommodate
rather
than
include.
We
will
not
turn
anyone
away,
barring
safety
concerns
that
we
could
not
resolve,
but
we
will
not
actively
seek
the
participation
of
anyone
with
a
disability.
Staff
Management
Plan
The
Haunted
Haus
requires
different
numbers
of
staff
and
volunteers
for
different
stages.
Planning
requires
two
city
staff
members
and
our
team
of
six
student
volunteers
in
order
to
budget,
market,
design
the
Haus,
etc.
Construction
requires
10-­‐12
staff
members
and
our
team
of
six
student
volunteers
in
order
to
black
out
the
complex,
move
and
organize
supplies,
and
decorate
the
Haus.
Facilitation
of
the
event
itself
requires
the
majority
of
the
staff
and
student
volunteer
construction
team,
as
well
ideally
10
additional
volunteers
per
night.
We
will
have
operation
plans
that
allow
for
the
house
to
be
operated
with
a
minimum
of
20
people
and
no
maximum
number
of
volunteers.
Most
staff
and
volunteers
on
the
nights
of
the
event
will
be
used
within
the
Haus
as
tour
guides
or
within
rooms.
They
will
be
responsible
for
basic
tasks
involved
in
operating
rooms
as
well
as
acting
out
various
parts
for
scaring
people.
Other
staff
and
volunteers
will
be
involved
in
running
the
line
and
payment,
as
well
as
administering
surveys,
“debriefing”
participants,
and
handing
out
goodie
bags.
There
will
be
no
special
training
necessary
for
volunteers,
as
responsibilities
and
basic
explanation
of
tasks
will
be
given
on
the
night
of
the
event.
Risk
Management
Plan
The
nature
of
the
Haus
as
well
as
the
facility
in
which
it
is
held
bring
several
potentially
dangerous
aspects
into
our
event,
most
of
which
are
easily
managed.
Safety
hazards
or
potentially
dangerous
situations
include:
•Uneven
Surfaces/Low
Ceilings
-­‐
Uneven
flooring
and
potential
head
hazards
will
be
marked
using
brightly
colored
tape
prior
to
opening
of
the
Haus
•Off-­‐Limit
Areas
-­‐
Office
rooms,
baby
pool,
spring
fed
pool,
and
undesignated
outdoor
areas
outside
of
tour
route
will
be
blocked
by
staff
and/or
tape

12. Haunted
Haus
12
•Physical
Contact
–
Staff/volunteers
and
participants
will
have
no
physical
contact
in
order
to
assure
no
altercations
•Sturdy
Construction
–
False
walls,
hanging
items,
and
particularly
the
false
door
will
be
constructed
as
well
as
possible
and
constantly
observed
by
staff/volunteers;
false
door
will
be
manned
by
one
staff
member/volunteer
at
all
times
and
significantly
reinforced
•Seizures/Heart
Conditions/Mental
Illness
–
People
who
are
prone
to
seizures
or
could
be
negatively
affected
by
a
haunted
theme
and
potentially
intense
situations
will
be
advised
to
participate;
a
sign
will
be
placed
at
the
entrance
advising
participants
of
this
information
Contingency
Plan
The
main
risks
to
our
Haunted
Haus
are
weather
related.
In
the
event
of
rain
or
high
winds,
various
changes
and
repairs
will
be
made
to
the
Haus
in
order
to
protect
its
integrity.
Staff
needs
to
be
prepared
to
fix
any
damages
to
the
Haus
if
it
is
damaged
by
wind
and
zip
ties,
black
plastic,
and
cutting
utensils
will
be
on
hand
to
repair
any
damages
at
a
moments
notice.
Heavy
rain
or
wind
would
prevent
us
from
having
our
outdoor
graveyard
area,
and
these
items
would
simply
be
removed
and
stored
to
assure
they
could
be
used
again
and
the
tour
would
be
diverted
past
the
area.
In
the
case
of
rain,
electrical
cords,
splitters,
and
outlets
will
all
be
covered
and
raised
off
of
the
ground
as
much
as
possible
to
prevent
any
water
reaching
them
and
causing
safety
hazards.
Management
Plan
The
realistic
timeline
for
planning
and
managing
the
Haunted
Haus
is
most
effectively
represented
by
a
Gannt
Chart.
This
chart
is
attached
at
the
end
of
the
report
and
is
labeled
“Attachment
6.”

13. Haunted
Haus
13
PART
3:
PROGRAM
OPERATIONS
Event
Set-­Up
As
specified
in
Part
2
of
this
report,
the
Haunted
Haus
was
held
at
the
Landa
Park
Aquatic
Complex
at
350
Aquatic
Circle
Drive,
New
Braunfels,
Texas
78130.
The
layout
proposed
in
Part
2
was
a
fairly
accurate
guide
for
the
final
layout
for
the
event.
The
majority
of
the
main
complex,
as
well
as
some
outdoor
space,
was
used
for
the
event,
save
several
areas
that
were
either
reserved
for
storage
or
separated
from
the
Haus
tour
route.
Approximately
16
specific
areas
were
used
for
the
various
“rooms”
along
the
tour
route:
•Cashier’s
Room
–
Payment
area
and
beginning
of
tour
•Hallway
to
Woman’s
Dressing
Room
–
“Claustrophobic
noodle”
room
and
“mirrors”
room
•Family
Bathroom
–
“Saw”
room
•Women’s
Dressing
Room
–
“Big
Top
games”
room
•Women’s
Shower
–
“Glowing
masks”
room
•Outside
Lawn
Area
–
Graveyard
•Outside
Concrete
Area
–
“Fake-­‐to-­‐Real
Chainsaw
”
scare
and
Jack-­‐in-­‐
the-­‐Box
with
“Joker”
scare
•Break
Room
–
“Fake-­‐to-­‐Real
Chainsaw”
scare
•Hallway
to
First
Aid/Break
Room
–
Moving
door
scare
•Men’s
Shower
–
Doll
room
•Men’s
Dressing
Room
Part
1–
Clown
room
•Men’s
Dressing
Room
Part
2
–
Monkey
escape
room
•Men’s
Dressing
Room
Part
3
–
Bearded
lady’s
room
•Men’s
Dressing
Room
Part
4
–
Video
Finale
room
•Men’s
Shower
–
“Birthday
Party
Gone
Wrong”
room
•Training
Room
–
Survey/”Debriefing”
room
The
majority
of
the
rooms,
14
of
16,
served
as
decorated
scare
zones
along
the
Haus
tour
route.
The
remainder
of
the
rooms
were
used
for
the
more
clerical
functions
at
the
beginning
and
end
of
the
route.
Detailed
Running
Sheet
The
preparation
and
set-­‐up
of
the
venue
began
in
the
days
and
weeks
before
the
event.
The
first
step
involved
using
heavy
black
plastic
to
“blackout”
the
venue
as
well
as
to
designate
the
route
and
“build”
rooms.
Next,
all
rooms
were
decorated
using
various
supplies,
and
fog
machines
and
lighting
were
set
up.
This
part
of
the
process
lasted
throughout
the
event,
as
non-­‐permanent
items
such
as
glow
sticks
and
fog
juice
were
added
as
needed.

14. Haunted
Haus
14
On
the
day
of
the
event,
the
venue
set-­‐up
was
nearly
complete.
Finishing
touches
were
made
on
several
rooms,
particularly
the
doll
room
and
big
top
games
room.
The
“debriefing”
room
was
also
set
up
completely
on
the
day
of
the
event
as
it
had
previously
been
used
for
storage.
Final
steps
in
set-­‐up
were
to
assemble
the
graveyard,
sweep
the
venue
for
trash,
and
move
any
items
not
in
use
to
storage.
As
we
prepared
to
begin
the
event,
we
assigned
staff
and
volunteers
to
their
positions
and
got
into
costumes
and
make-­‐up.
Fog
machines
and
lights
were
set
shortly
before
the
first
tours
began.
We
had
regular
tours
throughout
both
nights
before
finishing
with
short
debriefing
meetings
with
Jason.
The
Haus
was
torn
down
on
the
Monday
and
Tuesday
following
the
event,
and
all
items
were
returned
to
storage.
Our
final
evaluation
of
the
event
as
a
group
was
in
a
meeting
with
Jason
in
late
November.
Please
see
the
following
detail
schedules
for
both
Thursday
and
Friday,
the
days
of
the
event:
Thursday,
October
25
12:00pm
–
Arrive
at
Haus
12-­‐2:00pm
–
Finalize
room
set-­‐up
2-­‐2:30pm
–
Set
up
graveyard
2:30-­‐3:00pm
–
Sweep
for
trash,
move
items
not
in
use
to
storage
3-­‐3:15pm
–
Walk-­‐through
with
Fire
Marshal
3:15-­‐5:00pm
–
Break
for
lunch
5-­‐6:30pm
–
Finishing
touches
on
rooms
6:30-­‐7:00pm
–
Welcome
volunteers,
assign
positions,
costumes/make-­‐up
7-­‐10:00pm
–
Tours
10-­‐10:15pm
–
Group
picture,
meeting,
tear
down
graveyard,
cut
lights
Friday,
October
26
5:00pm
–
Arrive
at
Haus
5-­‐6:30pm
–
Finishing
touches
on
rooms,
sweep
for
trash
6:30-­‐7:00pm
–
Welcome
volunteers,
assign
positions,
costumes/make-­‐up
7-­‐10:00pm
–
Tours
10-­‐10:15pm
–
Meeting,
tear
down
graveyard,
cut
lights
Final
Budget
The
final
budget
for
the
event
is
attached
at
the
end
of
this
report
and
labeled
“Attachment
7.”
In
total,
$1,1082.95
was
spent
on
supplies
for
the
event
and
$710.00
was
drawn
in
revenue,
resulting
in
a
net
loss
of
$372.95.
However,
there
was
a
strategic
move
to
spend
the
remainder
of
a
fund
from
the
2011
budget
year
before
it
was
lost
at
the
start
of
the
new
budget
year
on
October
1.
Spending
from
this
fund
accounted
for
$611.38.
If
this
expenditure
is
removed
from
the
total
project
expenditure,
the
net
profit
for
the
2012
budget
year
is
$238.43.

15. Haunted
Haus
15
Evaluation
The
goals
and
objectives
for
the
event
were
listed
in
Part
2
of
this
report:
4. To
provide
a
safe
experience
in
a
controlled
environment
a. 100%
of
participants
will
show
no
signs
of
injury
upon
completion
of
the
Haunted
Haus.
b. Staff
and
volunteers
will
mark
100%
of
possible
safety
hazards
throughout
production
of
the
house.
5. To
provide
access
to
a
fun
and
affordable
recreation
experience
a. At
least
80%
of
participants
will
positively
rate
their
experience
when
surveyed.
b. At
least
75%
of
participants
will
rate
the
event
as
affordable
when
surveyed.
6. To
facilitate
a
successful
event
a. The
Haus
will
draw
at
least
100
visitors
on
each
night
of
the
event.
b. The
Haus
will
produce
enough
revenue
to
cover
the
expenses
of
production
by
the
conclusion
of
the
event.
In
evaluating
the
success
of
the
Haus,
we
have
assessed
how
well
each
goal
and
objective
was
attained.
Goal
1
was
attained
completely,
as
no
staff
member,
volunteer,
or
participant
was
injured
during
the
event
and
all
safety
hazards
were
marked
throughout
production
of
the
Haus.
Goal
1,
Objective
2
was
verified
in
a
walk-­‐through
by
the
Fire
Marshal.
Goal
2
was
more
difficult
to
evaluate,
as
the
we
did
not
obtain
the
results
of
the
participant
survey
from
the
department.
Based
on
word
of
mouth
and
brief
scanning
of
the
surveys,
we
have
confidently
assessed
overall
participant
satisfaction
at
close
to
100%.
There
was
no
question
regarding
affordability
on
the
survey
but,
based
on
word
of
mouth
and
attendance,
we
have
confidently
assessed
participant
satisfaction
with
the
price
of
the
event
at
close
to
100%.
Goal
3
was
attained
less
successfully.
On
the
first
night
of
the
event,
we
fell
short
of
our
goal
of
100
visitors
by
a
significant
margin.
On
the
second
night,
we
fell
only
a
few
visitors
short.
The
final
budget
shows
that
we
had
a
net
loss
at
the
conclusion
of
the
event,
so
Goal
3,
Objective
2
was
also
not
attained
completely.
As
briefly
stated
in
our
discussion
of
Goals
and
Objectives,
we
did
not
obtain
the
formal
report
of
results
from
the
participant
evaluation.
Instead,
our
evaluation
has
relied
on
word
of
mouth
and
an
informal
scanning
of
the
surveys.
This
limited
information
suggests
that
participants
were
very
satisfied
with
the
event
overall.
The
small
number
of
suggestions
made
by
participants
for
improving
the
event
were
often
either
impossible
according
to
risk
management
policies
or
simply
regarding
trivial
matters.
We
also
evaluated
the
success
of
our
event
by
considering
the
5
P’s
for
evaluation.
As
we
were
satisfied
with
the
number
of
participants
and
reached
our
target
audience,
we
feel
that
we
were
successful
in
this
regard.
We
also
feel
that
we
had
the
right
people
in
the
right
place
at
the
right
time
when
it
came
to
managing

16. Haunted
Haus
16
personnel.
The
number
of
staff
and
volunteers
on
each
night
of
the
even
led
to
a
successful
Haus
and
limited
the
initially
expected
stress
of
management.
The
venue
used
for
the
event,
while
not
a
traditional
haunted
house
venue,
was
an
effective
setting.
The
routing
and
physical
set-­‐up
were
also
successful
in
producing
an
enjoyable
and
safe
Haus.
The
administration
and
policies
of
the
city
and
department
led
to
a
safe
and
successful
Haus
through
sufficient
fiscal
support
and
effective
risk
management
guidelines.
These
four
aspects
all
came
together
in
a
successful
program
that
effectively
promoted
the
mission,
goals,
and
objectives
for
the
city
and
department.
Regarding
modifications
for
the
Haunted
Haus
in
2013
and
following
years,
it
seems
as
if
the
main
area
of
concern
is
with
marketing.
There
is
limited
concern
as
far
as
budgeting,
purchasing
supplies,
and
production
of
the
Haus
as
all
of
these
areas
seem
to
have
reached
a
position
of
perennial
success.
However,
as
far
as
marketing,
the
event
is
still
growing
and
simply
lacks
the
desired
popularity.
It
seems
as
if
the
best
solution
would
be
to
market
more
heavily
earlier
on
in
the
event
planning
process,
as
well
has
marketing
more
heavily
to
local
students.
This
could
involve
working
more
closely
with
sponsors,
partnering
with
local
schools,
or
advertising
more
successfully
using
social
media.
Increased
attendance
could
also
be
achieved
through
a
scheduling
change,
such
as
adding
a
night,
moving
the
event
to
Friday
and
Saturday,
or
increasing
the
time
for
tours
offered
each
night.
This
could
be
more
difficult
for
the
department
to
achieve,
however,
and
so
marketing
seems
to
be
the
more
effective
solution.

17. Haunted
Haus
17
ATTACHMENTS
Attachment
1:
Participant
Evaluation
Form
Attachment
2:
Flyer
Attachment
3:
Sample
Sponsorship
Letter
Attachment
4:
Press
Release
Attachment
5:
Proposed
Budget
Attachment
6:
Management
Plan
Attachment
7:
Final
Budget