Have you ever encountered a situation when you could create a feature but wondered if you should ? I did, when I created a neurotech product in 2010. I will share with you my messy journey to find the answer to the question : "Should this exist?" By Fabrice DES MAZERY - Chief Product Officer @Thiga

1. Should this exist ?
(how I sold my product to NASA)
@desmazery
CPO @

3. disruption

5. What I thought I could

6. Product vision is about seeing opportunities
where other people see nothing

7. market to startIt’s hard to find the right

9. Disruption is not about technology,
it’s about people

10. What I thought I could What doctors thought I might

13. What vets thought I couldWhat I thought I could What doctors thought I might

14. It’s hard to find the right market to start
problem to solve

15. market to start
problem worth paying for
problem to solve
It’s hard to find the right

16. What I thought I could What vets thought I couldWhat doctors thought I might
What investors thought I should

17. Product vision is (also) about refusing any future
where your principles are dead

18. Designed to be intentionally deceitful
Tricks the user into something she wouldn’t do otherwise
Disproportionately benefits one stakeholder

20. What I thought I could What vets thought I could
What people thought I wouldWhat investors thought I should
What doctors thought I might

21. Product positioning is about perception :
you are what people believe you are

23. Luck

24. market to start
problem worth paying for
problem to solve
It’s hard to find the right
(without harming the user)

25. What I think we should
What I thought I could What vets thought I couldWhat doctors thought I might
What people thought I wouldWhat investors thought I should

26. Stay humble and deserve the power we have

27. Stay away from digital weapon sellers !

28. Be data-informed, not data-driven.
Objectives can turn us into digital sociopaths

29. Measure the impact(s)
of our products

30. Act accordingly to
a moral compass

31. Designed to be intentionally deceitful
Tricks the user into something she wouldn’t do otherwise
Disproportionately benefits one stakeholder

32. Ask ourselves: what could
possibly go wrong?

33. Ask ourselves: what could
possibly go wrong?

34. It’s not because we can do it
that we should do it

35. Product vision is about refusing any future where your principles are dead
Disruption is not about technology; it’s about people
Product positioning is about what people believe you are
Stay humble and deserve the power we have
Stay away from digital weapon sellers
Act accordingly to a moral compass to avoid toxicity
Be data-informed, not data-driven. Objectives can turn us into digital sociopaths
Measure the impact(s) of our products, and ask ourselves: what could possibly go wrong?
It’s not because we can do it, that we should do it
@desmazery