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Autonomie et alignement :
comment orchestrer son
département produit à
l’Américaine?
17 / 09 / 2019
We prepare
the new generation
to reach their full potential,
embrace the future
with optimism
and make their mark
in the world
ONE MISSION, ONE LOVE
70 000
companies
600 Universities
+2.5 M
students
4
B2C on Innovative Product
MISSION DRIVEN
We prepare the new generation to reach their full potential,
embrace the future with optimism and make their mark in the world
+
5
What is the
CPO doing ?
6
1 - Making sure Company Goals
are crystal clear
JOBTEASER GOLDEN CIRCLE
WHY
HOW
WHAT
JOBTEASER GOLDEN CIRCLE
WHY
HOW
WHAT
1 - THE MISSION
Prepare the new generation to reach their full
potential, embrace the future with optimism and
make their mark in the world.
JOBTEASER GOLDEN CIRCLE
WHY
HOW
WHAT
1 - THE MISSION
Prepare the new generation to reach their full
potential, embrace the future with optimism and
make their mark in the world.
Coach the millenials so they find their dream jobs in
3 steps : 1) raise self awareness 2) develop
themselves 3) land the right job
2 - THE JOB TO BE DONE
JOBTEASER GOLDEN CIRCLE
WHY
HOW
WHAT
3 - THE PRODUCT VISION
“The world biggest career service"
🔮 Vision statement future we are shaping 3-5 yo
🎯 Product Strategy the big milestones to get there
🎶 Product principles
1 - THE MISSION
Prepare the new generation to reach their full
potential, embrace the future with optimism and
make their mark in the world.
Coach the millenials so they find their dream jobs in
3 steps : 1) raise self awareness 2) develop
themselves 3) land the right job
2 - THE JOB TO BE DONE
💡 TO DO 3, YOU NEED 1 AND 2 ;)
11
2 - Defining Product Vision in
3 deliverables
3 -Measure your progress with
a roadmap yearly OKRs
15
👌 INFORMATION IS POWER. WORK WITH EXECS TO CLARIFY
COMPANY GOALS AND SHARE IT TO THE TEAM.
👌 BUT IT’S NOT SUFFICIENT : YOU HAVE TO SHAPE IT INTO A
MEMORABLE STORY. I GAVE YOU SOME TOOLs HERE ;).
👌 ALL IN ALL, AS A CPO, YOU ARE A STORYTELLER.
KEY TAKEAWAYS
22
To accomplish great things,
we must not only act but
also dream, not only plan,
but also believe.
23
What about
the Head of
Product ?
24
Hire
The best possible team (the most important
part of the job!)
Define Tribe objectives,
organization, and strategy
“Strategy is a framework to help team
members at every level make the right
decisions”
Coach
PMs to help them grow and maximize their
impact as squad leaders
The Head of Product’s job
25
The Head of Product’s job
Hire
The best possible team (the most important
part of the job!)
Define Tribe objectives,
organization, and strategy
“Strategy is a framework to help team
members at every level make the right
decisions”
Coach
PMs to help them grow and maximize their
impact as squad leaders
Mission
Tribe OKR
Empower students to complete their Universal Journey on JobTeaser
x 10 student valuable actions
HoP: “Hey I think
we can help!”
2020
JobTeaser
Yearly
OKRs
A
long-term
mission
27
Our North Star Metric:
# of student valuable actions per month
Any student action that shows we are creating
value for them while putting us in a position to
create value for companies
e.g. “number of offer searches run by students”
1 - Defining the Mission Tribe’s 2020 objective
28
Our golden
rules for tribe
organization
1 - Our squads are defined by the impact
they should have on their users, not by
functional ownership
2 - Squad scopes should be aligned with
value vehicles (as much as possible) to
minimize dependencies
2 - Defining the tribe’s organization
3 - Squad objectives should clearly relate
to the Tribe’s north star
29
=
Acquisition Retention
Registered
students X
Valuable actions
MAU x Months
X
MAU
Registered
students
Activation
Our North Star Metric:
# of student valuable actions per month
2 - Defining the tribe’s organization
Persona 3
Persona 1
Persona 2 Value prop 3
egistered
students
UserV.A.
MAUxMonths
X Value prop 1
Value prop 2 ● v.v (squad) 2
● v.v (squad) 3
MAU
Registered
X
Personae Value prop Value vehicles Enablers
enabler
squad 1
● v.v (squad) 1
● v.v (squad) 4
Value prop 4
enabler
squad 2
31
Our golden
rules for tribe
strategy
1 - The tribe strategy has to be built
collaboratively with all squad leaders
2 - The goal is to create alignment and
provide context, NOT agree on a schedule
to deliver features
2 - Defining the tribe’s strategy
“Strategy is about creating a framework for all team
members to make the right decisions at every level”
Someone in a book
👌 The head of product is in charge of defining actionable objectives
for their tribe, aligned with company OKRs
👌 Squad scopes are siloed by value vehicle in order to maximize
impact and minimize dependencies
👌 “Strategy” at tribe level is about creating coherence between
squads and giving them enough context so they can take the right
decisions at their own level
KEY TAKEAWAYS
33
And the
Product
Manager?
From feature teams
to impact teams
34
ANNUAL SQUAD
OKR
Obj. Match young
talents with
enterprises
KR x2 applications
on full-time jobs
STARTING WITH
OKRs
Setup week
- Stakeholders
- OKRs / quarter
- one pager
35
VALUE OVER
FEATURES
36
In order to create value,
the product vision must
precede development.
37
Discovery
38
BUILDING THE PRODUCT VISION
Delivery
TECHNICAL
DEBT vs. OKRS
Test hypothesis
through POC
contract
39
40
C
O
M
M
U
N
I
T
I
E
S
👌 TO CREATE VALUE, THE PRODUCT VISION MUST PRECEDE
DEVELOPMENT
👌 TO DEVELOP THE RIGHT PRODUCT THAT WILL ACTIVATE YOUR
USERS, DE-RISKING THROUGH DISCOVERY IS KEY
👌 HANDLE TECHNICAL DEBT AND AGILITY THROUGH CLEAR
CONTRACTS BETWEEN DEVELOPERS AND PMs.
KEY TAKEAWAYS

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Autonomie et alignement : comment orchestrer son département produit à l’Américaine ? par Jobteaser

  • 1. 1 Autonomie et alignement : comment orchestrer son département produit à l’Américaine? 17 / 09 / 2019
  • 2. We prepare the new generation to reach their full potential, embrace the future with optimism and make their mark in the world ONE MISSION, ONE LOVE
  • 4. 4 B2C on Innovative Product MISSION DRIVEN We prepare the new generation to reach their full potential, embrace the future with optimism and make their mark in the world +
  • 6. 6 1 - Making sure Company Goals are crystal clear
  • 8. JOBTEASER GOLDEN CIRCLE WHY HOW WHAT 1 - THE MISSION Prepare the new generation to reach their full potential, embrace the future with optimism and make their mark in the world.
  • 9. JOBTEASER GOLDEN CIRCLE WHY HOW WHAT 1 - THE MISSION Prepare the new generation to reach their full potential, embrace the future with optimism and make their mark in the world. Coach the millenials so they find their dream jobs in 3 steps : 1) raise self awareness 2) develop themselves 3) land the right job 2 - THE JOB TO BE DONE
  • 10. JOBTEASER GOLDEN CIRCLE WHY HOW WHAT 3 - THE PRODUCT VISION “The world biggest career service" 🔮 Vision statement future we are shaping 3-5 yo 🎯 Product Strategy the big milestones to get there 🎶 Product principles 1 - THE MISSION Prepare the new generation to reach their full potential, embrace the future with optimism and make their mark in the world. Coach the millenials so they find their dream jobs in 3 steps : 1) raise self awareness 2) develop themselves 3) land the right job 2 - THE JOB TO BE DONE 💡 TO DO 3, YOU NEED 1 AND 2 ;)
  • 11. 11 2 - Defining Product Vision in 3 deliverables
  • 12.
  • 13.
  • 14.
  • 15. 3 -Measure your progress with a roadmap yearly OKRs 15
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. 👌 INFORMATION IS POWER. WORK WITH EXECS TO CLARIFY COMPANY GOALS AND SHARE IT TO THE TEAM. 👌 BUT IT’S NOT SUFFICIENT : YOU HAVE TO SHAPE IT INTO A MEMORABLE STORY. I GAVE YOU SOME TOOLs HERE ;). 👌 ALL IN ALL, AS A CPO, YOU ARE A STORYTELLER. KEY TAKEAWAYS
  • 22. 22 To accomplish great things, we must not only act but also dream, not only plan, but also believe.
  • 23. 23 What about the Head of Product ?
  • 24. 24 Hire The best possible team (the most important part of the job!) Define Tribe objectives, organization, and strategy “Strategy is a framework to help team members at every level make the right decisions” Coach PMs to help them grow and maximize their impact as squad leaders The Head of Product’s job
  • 25. 25 The Head of Product’s job Hire The best possible team (the most important part of the job!) Define Tribe objectives, organization, and strategy “Strategy is a framework to help team members at every level make the right decisions” Coach PMs to help them grow and maximize their impact as squad leaders
  • 26. Mission Tribe OKR Empower students to complete their Universal Journey on JobTeaser x 10 student valuable actions HoP: “Hey I think we can help!” 2020 JobTeaser Yearly OKRs A long-term mission
  • 27. 27 Our North Star Metric: # of student valuable actions per month Any student action that shows we are creating value for them while putting us in a position to create value for companies e.g. “number of offer searches run by students” 1 - Defining the Mission Tribe’s 2020 objective
  • 28. 28 Our golden rules for tribe organization 1 - Our squads are defined by the impact they should have on their users, not by functional ownership 2 - Squad scopes should be aligned with value vehicles (as much as possible) to minimize dependencies 2 - Defining the tribe’s organization 3 - Squad objectives should clearly relate to the Tribe’s north star
  • 29. 29 = Acquisition Retention Registered students X Valuable actions MAU x Months X MAU Registered students Activation Our North Star Metric: # of student valuable actions per month 2 - Defining the tribe’s organization
  • 30. Persona 3 Persona 1 Persona 2 Value prop 3 egistered students UserV.A. MAUxMonths X Value prop 1 Value prop 2 ● v.v (squad) 2 ● v.v (squad) 3 MAU Registered X Personae Value prop Value vehicles Enablers enabler squad 1 ● v.v (squad) 1 ● v.v (squad) 4 Value prop 4 enabler squad 2
  • 31. 31 Our golden rules for tribe strategy 1 - The tribe strategy has to be built collaboratively with all squad leaders 2 - The goal is to create alignment and provide context, NOT agree on a schedule to deliver features 2 - Defining the tribe’s strategy “Strategy is about creating a framework for all team members to make the right decisions at every level” Someone in a book
  • 32. 👌 The head of product is in charge of defining actionable objectives for their tribe, aligned with company OKRs 👌 Squad scopes are siloed by value vehicle in order to maximize impact and minimize dependencies 👌 “Strategy” at tribe level is about creating coherence between squads and giving them enough context so they can take the right decisions at their own level KEY TAKEAWAYS
  • 34. 34 ANNUAL SQUAD OKR Obj. Match young talents with enterprises KR x2 applications on full-time jobs
  • 35. STARTING WITH OKRs Setup week - Stakeholders - OKRs / quarter - one pager 35
  • 37. In order to create value, the product vision must precede development. 37
  • 39. TECHNICAL DEBT vs. OKRS Test hypothesis through POC contract 39
  • 41. 👌 TO CREATE VALUE, THE PRODUCT VISION MUST PRECEDE DEVELOPMENT 👌 TO DEVELOP THE RIGHT PRODUCT THAT WILL ACTIVATE YOUR USERS, DE-RISKING THROUGH DISCOVERY IS KEY 👌 HANDLE TECHNICAL DEBT AND AGILITY THROUGH CLEAR CONTRACTS BETWEEN DEVELOPERS AND PMs. KEY TAKEAWAYS