User Experience is all about creating experiences for the users to ensure that they stay loyal to your brand. Here are the top reasons why you should invest in user experience.

1. Reasons to Invest in
User Experience
(UX)

2. Contents
1. About Us
2. Importance of UX
3. Popular Industry Examples
4. Reasons for investing in UX
5. Cygnet’s Capabilities

3. 2019 Presentation Template Design | Presented by Marketing Team
USA
GERMANY
UK
SOUTH AFRICA
DUBAI
INDIA
AUSTRALIA
Founded in
2000
1000+
Employees Worldwide
750+
Clients Worldwide
Serving in
35
Countries 2000+
Enterprise-class
solutions
& products delivered
11
Locations from
where we
engage with
global clients
OUR VALUES
Speed
Integrity
Entrepreneurial Spirit
Team Work
Mutual Respect
Trusteeship
About Us

4. UX is all about how
the user feels
about the website
or application while
interacting
The main aim
of UX is
fulfilling the
user’s
requirements
It provides the
best experiences
to users keeping
them loyal to the
brand
Importance of User Experience

5. Popular Industry Examples
ESPN.com’s revenues jumped
35% after they listened to their
community and incorporated
suggestions into their
homepage redesign.
Choosing a specific blue over
some other hues amounted to
an additional $80 million in the
annual revenue for Bing.
https://www.invisionapp.com/inside-design/statistics-on-user-experience/
In the first 90 days alone, after the
website relaunched, we doubled our
monthly lead volume and increased the
conversion rate of our prospects to
sales leads by 30%.*
*https://www.cygnet-infotech.com/

6. Here are the reasons to invest in
User Experience

7. The money you invest in
UX is returned in the form
of ROI.
Tech Giants such as
Apple, Amazon, and
Google invest a lot more
in UX.
Investing in UX is one-
time investment that keeps
itself paying for the long-
term.
Boost Sales and ROI

8. Saves Money and Time
• If a user is spending more time on your website,
it is coherent that they will spend money on you.
• If UX is more engaging and user-friendly, it will
automatically decrease the bounce rate.
• 86% of buyers are willing to pay more for
greater customer experience.
http://www.oracle.com/us/products/applications/cust-exp-impact-report-epss-1560493.pdf

9. Escalates Decision Making Capability
• Understanding the customers’ needs and
requirements is crucial for business growth.
• This will escalate your decision-making
capability ultimately making customers
happy.
• It requires adequate research into the
customers’ psyche.

10. Today, people are easily influenced by online
reviews as they come from people around us.
If you upset one customer, thousands of people
reading the review will decide not to invest in your
brand.
It is very important to understand the customers’
need and build the product accordingly.
Better Reviews

11. Boost Team Spirit
• It’s difficult to design and build the interfaces
every single day.
• If your product or website provides good
user experience your team will feel
motivated.
• If the team believes that product fulfils the
users’ need then user will take the call on it.

12. Online decisions are made on how engaging
and serviceable your site or application is.
Within a fraction of a second, you can create
a positive experience for users if you have a
good UX.

13. UI AND UX RESEARCH UI AND UX DESIGN BRAND IDENTITY DESIGN GRAPHIC DESIGN
We can quickly mobilize a UX
research and design team that you
need to develop a concrete
understanding of your users and the
deliverables.
We design solid digital experiences by
paying attention to the macro and micro
details of the design. We understand
your users and your business goals
prioritizing efficiency and impact.
We enable brands to combine design
and messaging to evoke emotion and
drive strategy. Our designs help you to
convey the value of your company to
employees inside and customers
outside the organization.
We deliver high-quality graphic designs
that demand more attention and provide
credibility by synthesizing text to simple
visuals, by providing clarity to your
purpose, and by bringing more emotion
to your messaging.
Cygnet Capabilities

14. If you are struggling with your websites or your
applications, our experts can help you navigate
your consumers to their predetermined product or
service in the most efficient way with rapid
productization and scalable architecture

15. 100% Agile
More aligned, higher
autonomy to deliver
high quality enterprise
applications
Technology First
Adaptable & Flexible
in order to serve
customers irrespective
of their domain
Partnering with you
at each engagement
level, right from
ideation to UAT
Rapid
Productization
The Cygnet
Advantage
People Quality
Teams with strong
understanding of ethos
& culture, fully capable
of mitigating risk
Proven track record of
meeting
best-in-class quality
standard with
in-house testing
product ‘Testing Whiz’
Progressive
Testing
Scalable
Architecture
Engineering for the
future, today

16. Cygnet Values
Speed Entrepreneurial
Spirit
Integrity Team Work Trusteeship Mutual Respect

17. INDIA OFFICE
Cygnet Infotech Pvt. Ltd.
16-Swastik Society,
Nr. AMCO Bank, Stadium Circle,
Navrangpura, Ahmedabad 380009
+91-79-67124000
INDIA (PUNE)
+91-6359650113
INDIA (MUMBAI)
+91-7433970638
INDIA (NOIDA)
+91-12-04164954
SOUTH AFRICA
+27 (0) 21 3002981
AUSTRALIA
+61-280-147-206
UK
+44-20-8099-1653
GERMANY
+49-3222-1090-129
USA
GERMANY
UK
SOUTH AFRICA
DUBAI
INDIA
AUSTRALIA
USA OFFICE
Cygnet Infotech LLC.
125 Village Boulevard,
Suite 315, Princeton,
NJ 08540
+1-609-245-0971
DUBAI OFFICE
Cygnet Fintech Software
Unit 807, Ubora Tower 2,
Business Bay, Dubai,
UAE, PO Box No.: 418360
+971 52 830 5127
Contact Us
INDIA (BENGALURU)
+91-9986216516
inquiry@cygnetinfotech.com www.cygnet-infotech.com
UK OFFICE
Cygnet Infotech Limited
Devonshire House,
60 Goswell Road,
London, United Kingdom
EC1M 7AD
+44-20-8099-1653

18. THANK
YOUALL FOR YOUR TIME!