small ppt on Reasons for internationalisation of business final

1. • Submitted by
Name: -Rahul Gupta
Mba 2nd year (Marketing )
Sandip university

2. Presentation on:
Reasons for
Internationalisation
of business

3. Internationalisation
• Internationalisation is the design and development of
a product, application or document content
that enables easy localization for target audiences
that vary in culture, region, or language.
• Internationalisation is the process through which
firms expand the business outside
the national(domestic) country.

4.  There are many reasons for companies to engage
in the internationalization process :
1.Saturated Markets
• This issue has similar effects to that of declining
domestic sales.
• It refers also to producers which produce specialise
consumer goods with small domestic markets in many
countries.
Reasons for Internationalisation

5. 2.Potential for Growth
• The most common reason on the list for going global.
And it is the potential for growth. The safe course is
always to start locally and grow from the foundation
you have established at home.
3.Mover Advantage
• The first-mover advantage is basically getting into a
market and gaining all the benefits of being first.
• Another benefit is you will get early adopters on
board easier since there is no one else competing for
their attention.
Reasons for Internationalisation

6. 4.Worldwide Customers and Ports
• This type of motivation can also be named as physical
and psychological distance.
• Unlike US firms, most European firms automatically
become international marketers simply because their
neighbours are so close.
5.Governmental Reasons
• Governments can also give incentives to domestic
companies to internationalize.
Reasons for Internationalisation

7. International
Companies

8. Domestic
Companies

9. Advantages of internationalisation
• High living standards
• Wider Market
• LargeScaleEconomies
• Cultural Transformation
• Optimum utilisation of world resource.
• Economic growth of world.
• Reduce Risks.

10. Dis-Advantages of internationalisation
• Political Factors.
• Exchange Instability.
• Entry Requirements.
• Tariffs , Quotas , Trade Barriers.
• Corruption.
• Technological Pirating.
• Quality Maintanance