Small ppt on Merchandising & Types of Merchandise

1. • Submitted by
Name: -Rahul Gupta
-Sanket patel
Mba 2nd year (Marketing )
Sandip university

2. Presentation on:
Merchandise & Types of
Merchandising

3. • What is merchandising? Merchandising
is the practice and process of displaying
and selling products to customers.
• Whether digital or in-store, retailers use
merchandising to influence customer
intent and reach their sales goals.
Introduction to Merchandise

4. Merchandising
What Do They Do?
•Research
•Plan
•Produce
•Promote

5. There are three types of merchandising.
1.Product Merchandising.
2.Retail Organization Merchandising.
3.Visual Merchandising.
4.Digital Merchandising.

6. • Product merchandising_
involves all promotional
activities used to sell a
product.
• Product_merchandising
can refer both to in-
store offline or
online products.
Product Merchandising.

7. Retail Organization
merchandising refers
to all promotional and
marketing activities
that in some way
contribute to selling
products to customers
in a physical retail
store.

8. • Visual merchandising in
the retail industry refers
to all of the display
techniques used to
highlight the appearance
and benefits of the
products and services
being sold.
Visual Merchandising.

9. • Digital merchandising
• involves all promotional
activities used to sell a
product online. Often
referred as eCommerce
• Commerce, also known as
electronic commerce, digital
commerce, or internet
commerce, refers to the
buying and selling
o... More or online
merchandising.
Digital Merchandising.