While most people were huddled around their TVs to watch the Super Bowl, we were watching the big game from behind our laptops, elbows deep in developing a series of Super Bowl-related Instagram videos for Tri-State Area McDonald’s. These videos were then shared out in real-time, dictated by the key plays and updated scoring throughout the game. This form of content, known as real-time marketing, is more than just a passing fad; instead, it’s now an integral part a brand’s content marketing strategy and represents a huge opportunity to be timely, relevant, and helps to create an emotional connection to the brand.