Real Groovy is a small music retailer in New Zealand operating only four stores. Due to its small size, it can adapt quickly to changes in the market. It has diversified its products and services to cater to younger customers and capture more of the music spending market. Real Groovy releases a monthly publication focused on youth music and sells many used products affordable to students. Its nimbleness and focus on evolving customer needs have allowed it to succeed against competitors in the challenging music industry.
