Real Groovy is a chain of four music stores located in major cities in New Zealand that is facing financial troubles due to declining music sales. CD sales decreased 20% in 2006 as more people turned to illegal and legal online downloads instead. This poses a threat to the business and its profits. To stay profitable, Real Groovy has diversified its product range, located stores in busy city centers, and launched a website. However, it can still improve revenues by selling individual songs digitally both online and in stores, rather than full CDs, to attract more customers who may also buy other items. This strategy could help the business continue operating into the future.