Real Groovy is a music retail store that has been operating for over 20 years with four store locations in New Zealand and an online store generating 5% of profits. However, yearly targets are not being met due to increased competition from other stores and online music stores. Technological advances have made music more portable, convenient and accessible online and through illegal downloading software. Ideas to improve the business include focusing on strengths like superior customer service, upgrading the website, expanding merchandise selection to all genres and age groups, and investing in more rare vinyl records, CDs, and DVDs.