This document discusses a new method of generating real estate listings called "digital farming" using video marketing on Facebook. It argues that traditional listing methods like door knocking are no longer effective. Digital farming involves creating short video ads that run continuously on Facebook to increase an agent's visibility and brand awareness in targeted areas. This builds a large private audience that can then be re-marketed to generate leads and listings on autopilot. The document demonstrates how such a system works and invites agents to participate in a program to implement a digital farming system.

2. VIRTUAL DOOR KNOCKING
(Live)
Traditional Door Knocking is DEAD...
Discover the NEW WAY Agents are getting
Listings on AUTO PILOT!

3. SALESFORCE.COM SAYS REAL
ESTATE AGENTS ON AVERAGE
SPEND 70% OF THEIR TIME
ON ADMIN NON-INCOME
PRODUCING ACTIVITIES!

4. THE "BIG 3" INCOME
PRODUCING ACTIVITIES
 INCREASING BRAND
 GENERATING LEADS
 CONVERTING CLIENTS

5. TODAY WE'RE GOING TO SHOW
YOU AGENT STRATEGIES AND
CAMPAIGNS THAT YOU CAN USE
TO FARM YOUR TOP AREAS AND
BE THE "OMNI-PRESENT" TOP OF
MIND AGENT THAT HOMEOWNERS
JUST CANNOT ESCAPE WHEN IT
COMES TIME TO LIST THEIR HOME!

6. CLOSE ALL OTHER
ACTIVITIES YOU
HAVE GOING ON.
FOLLOW ALONG... WE'RE
GOING TO MOVE FAST!

7. GOING TO SHOW YOU THE "ART"
AND "SCIENCE" OF GENERATING
LISTINGS BY LEVERAGING VIDEO
MARKETING, LEAD GENERATION,
AND NURTURING TECHNIQUES THAT
DON'T INVOLVE OUTBOUND PHONE
CALLS OR EMAIL DRIP CAMPAIGNS.

8. GET OUT SOMETHING
TO TAKE NOTES.
WE'RE GOING TO BE
DOING LIVE Q&A

9. ABOUT ME

10. I'M GOING TO SHOW YOU AGENT
DASHBOARDS WHO HAVE USED THE
DIGITAL FARMING SYSTEM AND
GOTTEN IN FRONT OF THOUSANDS
OF PEOPLE IN THEIR BACKYARD,
BUILT A HUGE_LIST OF PROSPECTS,
AND HAD RECORD INCOME YEARS.

11. SUCCESS STORY

12. WE WILL BE LOOKING FOR
AGENTS TO PARTNER WITH SO
IF BY THE END OF THIS YOU
HAVE INTEREST, WE COULD
HAVE A PHONE CALL TOGETHER
TO SEE IF IT MAKES SENSE

13.  "WHAT THE HECK IS 'DIGITAL FARMING' ANYWAY?!?!"; THE NEW (AND BETTER)
"24-7 TELEVISION COMMERCIAL" AND THE 3 SECRETS TO BEING THE "GO TO"
LISTING AGENT IN YOUR MARKET.
 WHERE ARE THE BEST PLACES TO FARM IN TODAY'S COMPETITIVE MARKET?!
THE CRUCIAL INDUSTRY TRENDS THAT WILL BOOST YOUR BUSINESS (OR CRASH
YOUR BUSINESS IF YOU IGNORE THEW) IN THE NEXT 12-24 MONTHS
 THE DIGITAL FARMING SYSTEM: THE ULTIMATE DIGITAL STRATEGY TO
ACQUIRING MORE LISTINGS ON AUTO.PILOT (WATCH A STEP BY STEP DEMO)
 THE PLAN OF ATTACK! WHAT'S THE FORMULA TO BUILDING A MASSIVE
PIPELINE OF LISTINGS (AND HOW MANY LISTINGS CAN YOU GET?!) P.s. - IF YOU
FORGET THIS. NOTHING WILL WORK!
DIGITAL FARMING 101
AGENDA

14. LET’S TALK ABOUT THE
REASON YOU SHOWED UP

15. YOU WANT TO BE A
LISTING AGENT

16.  Brand New Agent
 Veteran Agent
 “New-ish Agent”
(Who has primarily worked with buyers)

17. THEY SAY
“THE AGENT WHO LISTS”

18. …LASTS.”

19. I WANT TO GIVE YOU A
SECRET RIGHT OUT OF
THE GATES HERE...

20. (GOT SOMETHING
TO WRITE WITH?)

21. IT IS A TOP PRODUCER
“LISTING AGENT”
“POWER PRINCIPLE”

22. MOST AGENTS WOULD
AGREE THAT BEING
A REAL ESTATE AGENT IS
"PRETTY GOOD ROI..."

23. MOST AGENTS GET
INTO THE BUSINESS
WITH THAT SHINY 3%
OR 6% COMMISSION
ON THE BRAIN

24. UNLIMITED INCOME

25. UNCAPPED COMMISSION

26. ESCAPE THE 9-5
(NO BOSS!)

27. BUT HOW GOOD
IS THE ROI, REALLY?

28. AND DO YOU
REALLY OWN YOUR
REAL ESTATE CAREER…

29. OR DOES IT SOMETIMES
FEEL LIKE THE BUSINESS
OWNS YOU?
(ESPECIALLY YOUR TIME)

30. (ESPECIALLY YOUR
EMOTIONAL WELLBEING?)
STRESSED.

31. THE TOP PRODUCING
LISTING-SECRET IS THAT THEY
USE A DIFFERENT "ROI"
MEASURING STICK THAN MOST
STRUGGLING AGENTS USE...

32. ITS CALLED “R.O.E.”

33. RETURN ON EFFORT.

34. LET’S SAY A HOUSE
SELLS FOR $300,000

35. THE SELLING AGENT
RECIEVES 3% ($9,000)
-AND-
THE BUYER AGENT
RECIEVES 3% ($9,000)

36. BUT DID THEY REALLY
EARN THE SAME?
(REMEMBER R.O.E.)?

37. BUYING AGENTS SPEND
ON AVERAGE AROUND
38 HOURS WORKING
FOR EACH BUYER

38. FIGURING OUT WHAT THEY'RE LOOKING FOR
(SIFTING THROUGH THEIR HGTV ILLUSIONS HAHA)
FINDING HOUSES
WALKING THEM THROUGH PRE-QUALIFICATION/APPROVAL
SHOWING HOUSES
SHOWING HOUSES
(STILL SHOWING MORE HOUSES)
DEALING WITH EMOTIONS
DEALING WITH COLD FEET
OFFERS
NEGOTIATIONS
INSPECTIONS
("THERE'S A LEAK UNDER THE SINK. , ,MUST BE MOLD!"'
"DO NEED A HOME WARRANTY?!"
"WAIT, WHO'S PAYING CLOSING COSTS?!"
HECK, you HAVE TO DO A "WALK THRU" THE MORNING OF THE CLOSING

39. (AND HEAVEN FORBID YOU GET
THE DREADED 'DEAR JOHN' TEXT…)
"SORRY, WE'RE GOING TO
WORK WITH SOMEONE WHO'S A
FRIEND OF OURS WE DIDN'T KNOW
HAD THEIR REAL ESTATE LICENSE."

40. SO HOW MUCH IS
YOUR TIME WORTH?

41. LET’S SAY IT’S
$300 PER HOUR.

42. NOW MAYBE YOU DON’T
FEEL LIKE YOU SPEND
38 HOURS WITH A BUYER
(BUT IF YOU KEPT TRACK…
I THINK YOU’D BE SURPIRSED!)

43. LET’S SAY ITS LESS
THAN HALF.
15 HOURS.

44. 15 HOURS X
$300 PER HOUR
=$4,500

45. THE SELLING AGENT
RECIEVES 3% ($9,000)
-AND-
THE BUYER AGENT
RECIEVES 3% ($9,000).
($4,500)

46. SURE, THE SELLING AGENT
HAS TIME INVESTED. BUT
IT’S NOT NEARLY THE
LAUNDRY LIST OF HOURS
THE BUYER AGENTS HAS.

47. YOU WANT TO BE A
LISTING AGENT SO
YOU CAN WORK…
SMARTER, NOT HARDER.

48. “THE AGENT WHO
LISTS… LASTS.”

49. SO WHY IS IT SO
FREAKING HARD TO
BE A LISTING AGENT?!

50. NAR SAYS THERE ARE ALMOST 1.4M+ REAL
ESTATE AGENTS IN THE UNITED STATES

51. IN 2019, IT’S ESTIMATED THAT
5.25 MILLION HOMES WERE SOLD

52. IF YOU’RE DOING QUICK
MATH, THAT MEANS EACH
REAL ESTATE AGENT HAD
THE CHANCE TO SELL
ABOUT 4 HOUSES!

53. IN ARIZONA, 1 IN EVERY
168 RESIDENTS IS A REAL
ESTATE AGENT!

54. (AND IT WILL ONLY GET MORE
COMPETITIVE AS MORE
PEOPLE JOIN THE INDUSTRY)

55. (AND ON TOP OF THAT, YOU’VE
GOT “MARKETING MOSTERS”
LIKE OP CITY, ZILLOW, EVEN
AMAZON STARTING TO TAKE
OVER CLIENT GENERATION)

56. IT IS A SATURATED AND
COMPETITIVE INDUSTRY

57. NOW YOU MAY HAVE
DONE MORE THAN 4
DEALS LAST YEAR…

58. VETERAN AGENTS ARE
FEELING THE “SQUEEZE”
AND WATCHING THEIR
INCOME “FLATLINE”

59. NEW AGENTS ARE
FINDING OUT…

60. WHAT ABOUT YOU?

61. WHAT ABOUT YOU?

62. ARE YOU FEELING IT?

63. THE “OLD WAYS” OF
FARMING FOR
LISTING DON’T WORK
LIKE THEY USED TO

64. THE “OLD WAY” TO GENERATE
LISTING APPOINTMENTS…
BILLBOARDS
RADIO
MAGAZINE
SHOPPING CARTS
COLD CALLING
TV
“BNI” OR NETWORKING
SEMINARS
DIRECT MAIL
DOOR KNOCKING

65. THESE METHODS CAN
NOT ONLY BE EXPENSIVE

66. THEY ARE SLOW.

67. SO THEN AGENTS START
“SERVICE HOPPING” GOING
FROM ONE CHEAP, LOW
BARRIER-ENTRY SERVICE TO
ANOTHER HOPING THERE’S A
“SILVER BULLET” OR “SHORTCUT”

68. THEY ARE THIRSTY.

69. SO WHAT IS
“DIGITAL FARMING?”

70. DIGITAL FARMING IS
LEVERAGING THE POWER OF
SOCIAL MEDIA + VIDEO + LEAD GEN
+ AUTO SCRUBBING
SO YOU HAVE HAVE YOUR
OWN “24-7 COMMERCIAL”

71. IN THE “GOOD OLE’ DAYS”…
THE POWER OF
“BIG MEDIA ADVERTISING”
WAS HELD BY THE FEW
POWER BROKERS.

72. THOSE DAYS ARE OVER

73. NOW AGENTS LIKE MYLEE CAN COME IN
AND KICK SOME (YOU KNOW WHAT!) IF THEY
HAVE THE RIGHT STRATEGY IN PLACE.
2017: 16 DEALS IN OUR PROGRAM
2018: 42 DEALS IN OUR PROGRAM
2019: 60+ DEALS YTD IN OUR PROGRAM

74. CISCO ($1B STUDY) SAYS
THAT 75% OF ALL
INTERNET TRAFFIC ENDS
UP ON A VIDEO

75. CISCO ($1B STUDY) SAYS
THAT 80+% OF ALL BUYERS
AND SELLERS WANT TO
WORK WITH AGENT WHO
HAS VIDEO MARKETING.

76. CISCO ($1B STUDY) SAYS
THAT ONLY 14% OF AGENTS
HAVE A
VIDEO MARKETING PRESENCE

77. YOU KNOW WHAT THAT
MEANS FOR YOU?

78. $$$$$$$
OPPORTUNITY!
$$$$$$$

79. OUR AGENTS USE
SHORT AND SIMPLE SLIDE
SHOW BASED VIDEOS

80. THAT APPEAR CUSTOM-BRANDED
FOR THE AGENT

81. HIGHLY TARGETED
PLACEMENT OUTSIDE THEIR
SPHERE OF INFLUENCE BUT
IN THEIR TOP AREAS.

82. THE AGENTS RUN THE SYSTEM
THEMSELVES SO THAT THE
“DATA” IS IN THEIR ACCOUNT
(AND NOT SOME “SERVICE”)

83. AND THAT’S HOW THEY CAN
FARM THOUSANDS AND
THOUSANDS OF HOUSEHOLDS
IN A MATTER OF A FEW MONTHS

84. DIGITAL FARMING USING
VIDEO ALLOWS YOU TO…

85. BE KNOWN.
(YOU ARE VISIBLE)

86. BE LIKED.
(THEY LISTEN TO YOU)

87. BE TRUSTED.
(THEY LIST WITH YOU)

88. GOING TO SHOW
YOU A WALK THRU IN
JUST A MINUTE

89. WHY FACEBOOK?
(WHY IS IT A GREAT PLACE
TO FIND PEOPLE WHO
WANT TO LIST THEIR HOME?)

90. THESE ARE INDUSTRY
TRENDS THAT YOU
HAVE TO KNOW.

91. THE AVERAGE USER
IS ON FACEBOOK 8 SEPARATE
TIMES EVERY 24 HOURS FOR
AN AVERAGE OF
1 HOUR AND 20 MINUTES…
PER DAY.

92. YOU KNOW ALL THOSE
PEOPLE “DOWNSIZING”?

93. USE OF FACEBOOK AMONG OLDER GENERATION IS
RISING RAPIDLY

94. FACEBOOK IS THE
#1 PLATFORM FOR
HIGH INCOME
EARNERS BY
ALMOST 2x EVEN
OVER LINKEDIN!

95. THIS GIVES YOU ACCESS
TO THE BEST POOL OF LEADS
TO FARM FOR LISTINGS

96. AND SATURATE
YOUR TOP MARKET
AREAS SO THAT YOU
ARE “TOP OF MIND”

97. SO HOW DO MYLEE AND OTHER
AGENTS CREATE THEIR OWN
“WARM FARM” IN THEIR TOP
AREAS IN A SHORT AMOUNT OF
TIME SO THEY CAN GROW THEIR
INCOME EXPONENTIALLY?

98. WANT TO SEE THE
VIRTUAL DOOR KNOCKING METHOD?

99. VIRTUAL DOOR KNOCKING
STEP 1: RING THE DOORBELL VIDEO,
RING THE DOORBELL VIDEO
SELLING A HOME?
WHAT IS THE MARKET DOING

102. VIRTUAL DOOR KNOCKING
STEP 2: COFFEE CHAT VIDEOS TO BOOK AN
APPOINTMENT (LEAD GENERATION - BUILD A LIST)
 COFFEE CHAT VIDEOS
 CAN I SELL MY HOME RIGHT NOW?
 HOW DOES EVERYTHING THAT IS GOING ON IMPACT
THE VALUE OF MY HOME
 HOW DO WE HANDLE HOME SHOWINGS RIGHT NOW?

103. VIDEO CAMPAIGNS
WARM UP YOUR
OWN PRIVATE AND
EXCLUSIVE AUDIENCE

104. LEAD GENERATION
BUILDS YOUR LIST
WITH PROSPECTUS

105. WRITE THIS DOWN…
ATTRACT VISIBLILTY
BUILD THE LIST
CONVERT LISTINGS

106. VIRTUAL DOOR KNOCKING
STEP 3:
 CONVERT TO A LISTING - AUTOMATED FOLLOW-UP SYSTEM
 80% OF ALL CALLS GO TO VOICEMAIL
AVERAGE EMAIL OPEN RATE 15 - 20%

107. VIRTUAL DOOR KNOCKING SYSTEM
STEP 1: NURTURE & CLOSE
(THE NEW WAY)
90% OF ALL SMS AND
FB MESSAGES GET SEEN AND READ
AUTOMATED “SCRUBBING” USING QUALIFYING
QUESTIONS ON DEMAND 24-7 TO PROCESSING
LEADS QUICKLY AND EFFICIENTLY

108. DID YOU CATCH THAT?

109. NOT ONLY DO YOU 100X
YOUR VISIBILITY…

110. YOU KEEP ALL THOSE
“EYEBALLS” STORED INSIDE
YOUR FACEBOOK AD ACCOUNT

111. SO YOU CAN RE-MARKET
TO THEM AGAIN,
AND AGAIN, AND AGAIN.

112. TO “SEASON” YOUR TOP
MARKET AREAS

113. IT'S A GIANT BRAND-MONSOON
SATURATING YOUR TOP ZIP CODES SO
NO ONE CAN ESCAPE YOUR
AWESOMENESS WHEN ITS TIME TO LIST!
(AND YOUR NAME, LOGO,
HEADSHOT, PHONE NUMBER,
AND VALUE)

114. YOU MIGHT BE ASKING
“HOW MANY LEADS
DO I NEED?”

115. EVERY AGENT HAS AN
INCOME TARGET

116. A “DREAM BOARD”.

117. TALK IS CHEAP.
YOU NEED A PLAN.
A BUDGET.
AND HEALTHY EXPECTATIONS.

118. ONLY TOP PRODUCERS
HAVE A FARMING
PIPELINE PLAN

119. LET’S DO A FARMING
PIPELINE PLANNING
SESSION RIGHT HERE.

120. NEED A VOLUNTEER!

121. LET’S BRING THIS ALL
TOGETHER AND THEN I
HAVE ONE ONE VERY
IMPORTANT LAST ITEM

122. THE KEY TO GROWING
YOUR INCOME
EXPONENTIALLY IS TO
BUILD OWN YOUR BRAND

123. WE CALL IT R.O.I
“RELEVANCY, OMNIPRESENCE, AND INTIMACY”

124. REAL ESTATE CLIENT
MAKING “FLYWHEEL”
Phase #1
Visibility
Phase #2 - Lead
Generation
Phase #3
Nurturing

125. PUT A “HECK YES” IN THE CHAT
IF YOU’D LIKE TO HAVE THE 3-STEP
DIGITAL FARMING SYSTEM. “FLYWHEEL” UP AND
RUNNING FOR YOURSELF?

126. GROWING A MASSIVE
PRIVATE AUDIENCE
THAT’S YOURS (AND NOT
SOME “SERVICE”)

127. INBOUND LEADS ON AUTO-
PILOT EVERY SINGLE DAY
ROLLING IN HITTING YOUR
CUSTOMIZED PIPELINE
TARGET NUMBER?

128. AND YOUR VERY OWN
ROBOT “SCRUBBING” LEADS
ON AUTO-PILOT 24-7 SO
YOU COULD QUALIFY THEM
EFFICIENTLY?

129. INVITATION
WE’RE LOOKING FOR 5 AGENTS/
TEAM LEADERS/BROKERS WHO ARE
READY TO IMPLEMENT OUR
DIGITAL FARMING SYSTEM AND
OWN THEIR PIPELINE FOR THE
LIFETIME OF THEIR BUSINESS

130. INVITATION
IF YOU SEE WHATS HAPPENING HERE
AND SAY TO YOURSELF
“I WISH I HAD VIDEO ADS RUNNING
ON AUTO PILOT 24-7 ATTRACTING
ATTENTION TO MY BRAND!”

131. INVITATION
LET’S BE MORE SPECIFIC ON
WHAT THIS LOOKS LIKE

132. INVITATION
WE HAVE AN ACADEMY
PROGRAM WHERE WE
ACTUALLY TEACH YOU AND
HELP YOU GET THIS FARMING
SYSTEM IN PLACE.

133. INVITATION
YOU LEARN HOW TO DO IT
BUT MY OWN TEAM ALSO
GETS THE ENTIRE SYSTEM OFF
THE GROUND.

134. INVITATION
WE PROVIDE ALL THE TARGETING.
ALL THE AD ASSETS. ALL THE
TECHNOLOGY. ALL THE TRAINING.

135. INVITATION
AGENT SPOTLIGHT ACADEMY
 FULLAD LAUNCH SYSTEM –
– WE PROVIDE ALL VIDEO AND AD ASSETS
 FULL-TIME U.S. BASED SUPPORT AD COACHES
 AGENT SUCCESS COACHES ON CONVERSION TECHNIQUES
 SMS / MESSENGER SCRUBBING SYSTEM

136. INVITATION
WHO THIS IS FOR
 • AGENTS. BROKERS. TEAM LEADERS
 • READY TO LEVEL UP IN THE 3 KEY AREAS OF YOUR BUSINESS
 • YOU'RE NEWER AND NEED TO RAMP up PRODUCTION QUICKLY
 • OR AN EXPERIENCED AGENT WHO HAS -PLATEAUED- IN YOUR PRODUCTION
 (SAME YEAR AFTER YEAR)
 • YOU KNOW NEED TO BE DOING VIDEO BUT ARE SCARED, DON'T KNOW HOW
 • OUTSIDE YOUR SPHERE. VERY FEW PEOPLE KNOW WHAT YOU DO
 • OUTSIDE YOUR SPHERE. VERY FEW PEOPLE JOIN YOUR LIST EACH MONTH
 • YOUR FOLLOW up BASICALLY CONSISTS OF A COUPLE PHONE CALLS 'THAT

137. INVITATION
WHO THIS IS FOR
 MINDSET: LOOKING TO INVEST IN SYSTEMS AND PROCESSES.
 "WHATEVER ITTAKES" ATTITUDE ON LEAD NURTURING AND
FOLLOW UP
 YOU'RE READY TO STOP "DABBLING" IN YOUR REAL ESTATE
 CAREER AND GO "DOMINATE"
 READY TO CHANGE THE WAY YOU'RE DOING THINGS (YOU
 KNOW IF YOU KEEP DOING THE SAME THINGS YOU'LL GET
THE SAME RESULTS)

138. INVITATION
WHO THIS IS FOR
 MINDSET: LOOKING TO INVEST IN SYSTEMS AND PROCESSES.
 "WHATEVER ITTAKES" ATTITUDE ON LEAD NURTURING AND
FOLLOW UP
 YOU'RE READY TO STOP "DABBLING" IN YOUR REAL ESTATE
 CAREER AND GO "DOMINATE"
 READY TO CHANGE THE WAY YOU'RE DOING THINGS (YOU
 KNOW IF YOU KEEP DOING THE SAME THINGS YOU'LL GET
THE SAME RESULTS)

139. AGENT 1: “SAME OLD SAME OLD”
• BIG INCOME GOAL (WANTS EXPONENTIAL GROWTH).
• NO PIPELINE PLAN
• (90% OF DEALS FROM SPHERE)
• INCOME/CLOSINGS STAY LARGELY THE SAME.
• TRIES LEAD GEN SERVICES ON THE CHEAP FOR 2-3
MONTHS.
• CALLS AND GETS VOICEMAIL
• STICKS ALL LEADS IN A “EMAIL DRIP CAMPAIGN” OR A
“HOME SEARCH” (3% CLICK THRU RATE TODAY)
• “WAITING FOR MY NEXT CLOSING… WHEN I CLOSE
THAT DEAL… THEN…”
MINDSET: CONSUMER (FEARFUL)
MARKETING: READY, FIRE… AIM?”
CONTROL: REACTIVE (NON-CONTROL)
RESULTS: SAME MONTH AFTER MONTH
AGENT 2: “LEARN, GROW, TAKE ACTION”
• BIG INCOME GOAL (WANTS EXPONENTIAL GROWTH).
• FOLLOWS PIPELINE PLAN FOR 6, 12+ MONTHS
• (60% OF DEALS FROM SPHERE, 40% NEW).
• INCOME/CLOSINGS START TO GROW 2X – 3X
• INVESTS IN LEAD GENERATION COMMENSURATE WITH THEIR
INCOME GOALS.
• NURTURES LEADS USING SMS TEXT FIRST, CALLS WHEN THE LEAD
ASKS THEM TO
• MESSAGES WITH LEADS ON FACEBOOK USING AN AUTOMATED
“SCRUBBING BOT” SO LEADS ARE QUALIFIED QUICKLY
• “I HAVE 4 CLOSING SCHEDULED, 2 IN ESCROW, 2 OFFERS, AND 9
CLIENTS, I’M WORKING”
MINDSET: BUSINESS (CONFIDENT)
MARKETING: ”READY, AIM, FIRE”
CONTROL: PROACTIVE (IN CONTROL)
RESULTS: PREDICTABLE GROWTH

140. THE END