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It all started with books.
Many books…
From a very young age…
…in a pretty remote place
Exploring the world from my
room
With a constant objective:
to keep the doors open
Which meant attending the
best french business school
But really meeting fellow
global citizens @Tbird
Thunderbird
Joined Barcelona after
graduating
For its values of close bonds,
strong identity and quality of life
Advising, coaching medical staff and
hospitals management allover Europe
In 2005, my 6 months backpacking
in Asia gave birth to my blog
On my way back, I decided I wanted
to have a career with a social impact
Until I reached a tipping point
That was also the start of my
entrepreneurial journey
A rocky one…
“You enter the forest at the
darkest point, where there is
no path.
Where there’s a way or path,
it is someone else’s path...
First, I needed to find my tribe
Because it can be a lonely
path
So I joined networks of like-
minded souls
Learning from ordinary people
with extraordinary ideas…
Stories from a bottom-up
movement
I was an entrepreneur in
search of a project
• Global mindset
• Not geographically bounded
• Economically sustainable
• So...
My first attempt was to set up
the Impact HUB in Barcelona
Then I applied to organize
TEDxBarcelonaWomen
And that’s when I lost my
financial stability
And now what?
I went to TED Active and got
reboosted
And The A Factor started with
innovation journeys in Nairobi
But it was not a low-hanging fruit…
So I went to Bali and got
reboosted again
And came back to organize the
second edition of TEDxBcnWomen
When I realized how much I
enjoyed working on stereotypes
and changing the narrative
That was the start of the
storytelling workshops for
women entrepreneurs…
WORDS
COACHING
GENDER
LOCATION
INDEPENDENT
And that was the start of
Shiftbalance
A platform which shares knowledge
on gender stereotypes and concrete
solutions at different levels
Universal	Stories/	
Myths/	Archetypes/	
Religions/	Role	models
META	
CULTURAL	
LEVEL
MEDIA
ArtComic Photo
Literature
TV
Ci...
Shiftbalance produces
infographics
Source:	Shiftbalance
117 years until
gender parity?
Put gender on
your agenda.
In its Global Gender Parity Report 2015, the
World Economic Foru...
And identifies challenging
campaigns
Source:	Guerrilla	Girls
Source:	Guerrilla	Girls
Source:	Blurred lines
Or activists
We spread awareness
Source:	Confidence code
On the sexism in Hollywood
for example…
• Bechdel Test Movie List
1. It has to have at least two [named] women in it
2. Wh...
We promote interesting
initiatives
Everyday sexism blog
New superheroes
New toys
New apps
New communities
We show how men are part of the
solution
We curate a selection of videos challenging
gender stereotypes
Inspiring talks
New advertising campaigns
We identify products empowering
women through design
And we engage you to act!
And we even created a
speakers bureau
What do YOU do to balance the world?
Pick YOUR battle
Now it’s your turn!
• Answer these questions:
– What are you passionate about?
Which problem would you like to solve?
– Wh...
My personal story
My personal story
My personal story
My personal story
My personal story
My personal story
My personal story
My personal story
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My personal story

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A little more about my journey and what led me to where I am right now.

Published in: Government & Nonprofit
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My personal story

  1. 1. It all started with books. Many books… From a very young age…
  2. 2. …in a pretty remote place
  3. 3. Exploring the world from my room
  4. 4. With a constant objective: to keep the doors open
  5. 5. Which meant attending the best french business school
  6. 6. But really meeting fellow global citizens @Tbird
  7. 7. Thunderbird
  8. 8. Joined Barcelona after graduating
  9. 9. For its values of close bonds, strong identity and quality of life
  10. 10. Advising, coaching medical staff and hospitals management allover Europe
  11. 11. In 2005, my 6 months backpacking in Asia gave birth to my blog
  12. 12. On my way back, I decided I wanted to have a career with a social impact
  13. 13. Until I reached a tipping point
  14. 14. That was also the start of my entrepreneurial journey
  15. 15. A rocky one…
  16. 16. “You enter the forest at the darkest point, where there is no path. Where there’s a way or path, it is someone else’s path. Each human being is a unique phenomenon. The idea is to find your own pathway to bliss.”
  17. 17. First, I needed to find my tribe
  18. 18. Because it can be a lonely path
  19. 19. So I joined networks of like- minded souls
  20. 20. Learning from ordinary people with extraordinary ideas…
  21. 21. Stories from a bottom-up movement
  22. 22. I was an entrepreneur in search of a project • Global mindset • Not geographically bounded • Economically sustainable • Social impact • Gender-related • Still keep open doors (not too focused) • Spreading positive stories and projects
  23. 23. My first attempt was to set up the Impact HUB in Barcelona
  24. 24. Then I applied to organize TEDxBarcelonaWomen
  25. 25. And that’s when I lost my financial stability
  26. 26. And now what?
  27. 27. I went to TED Active and got reboosted
  28. 28. And The A Factor started with innovation journeys in Nairobi
  29. 29. But it was not a low-hanging fruit…
  30. 30. So I went to Bali and got reboosted again
  31. 31. And came back to organize the second edition of TEDxBcnWomen
  32. 32. When I realized how much I enjoyed working on stereotypes and changing the narrative
  33. 33. That was the start of the storytelling workshops for women entrepreneurs… WORDS COACHING GENDER LOCATION INDEPENDENT
  34. 34. And that was the start of Shiftbalance
  35. 35. A platform which shares knowledge on gender stereotypes and concrete solutions at different levels
  36. 36. Universal Stories/ Myths/ Archetypes/ Religions/ Role models META CULTURAL LEVEL MEDIA ArtComic Photo Literature TV CinemaAdvertising Music Create beliefs, images, stereotypes, roles LanguageWORDS Jokes EDUCATION Toys Playground Household chores School Sports ConfidenceBody imageGIRLS GLOBAL LEVEL INDIVIDUAL LEVEL Talkativeness Political representationLEADERSHIP Boardrooms Tech and scienceMoney and investment Public speaking RELATIONSHIPS Porn Sex education Sex practicesDating Rape Sexual assault HarassmentDomestic violence GLOBAL LEVEL UNCONSCIOUS BIAS Self esteem BOYS Emotional intelligence Feelings repressed Violence Prostitution Sex trade Body posture Equal pay
  37. 37. Shiftbalance produces infographics Source: Shiftbalance
  38. 38. 117 years until gender parity? Put gender on your agenda. In its Global Gender Parity Report 2015, the World Economic Forum estimates it will take 117 years to achieve gender parity in the workplace. How can we accelerate this pace? We surveyed men and women leaders from 400 companies around the world to help illuminate the way forward and blended their recommendations with our experience to create the following accelerators. Accommo work/life for all Speed up company culture change with progressive corporate policy for advan make role visible an leadershi programs Illuminate the path to leadership Accelerators How Three accelerators for women in the w
  39. 39. And identifies challenging campaigns Source: Guerrilla Girls
  40. 40. Source: Guerrilla Girls
  41. 41. Source: Blurred lines
  42. 42. Or activists
  43. 43. We spread awareness Source: Confidence code
  44. 44. On the sexism in Hollywood for example… • Bechdel Test Movie List 1. It has to have at least two [named] women in it 2. Who talk to each other 3. About something besides a man • 2014 Oscar nominees – “Gravity” — FAIL – “Captain Phillips” — FAIL – “American Hustle” — PASS – “The Wolf of Wall Street” — FAIL – “12 Years a Slave” — FAIL – “Philomena” — PASS – “Dallas Buyers Club” — PASS – “Her” — FAIL – “Nebraska” — PASS
  45. 45. We promote interesting initiatives
  46. 46. Everyday sexism blog
  47. 47. New superheroes
  48. 48. New toys
  49. 49. New apps
  50. 50. New communities
  51. 51. We show how men are part of the solution
  52. 52. We curate a selection of videos challenging gender stereotypes
  53. 53. Inspiring talks
  54. 54. New advertising campaigns
  55. 55. We identify products empowering women through design
  56. 56. And we engage you to act!
  57. 57. And we even created a speakers bureau
  58. 58. What do YOU do to balance the world?
  59. 59. Pick YOUR battle
  60. 60. Now it’s your turn! • Answer these questions: – What are you passionate about? Which problem would you like to solve? – Why do YOU care? – Why shall others care? – Which solutiondo you propose? – What do you want the others to do? • Share your story!

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