My personal story

ShiftbalanceStrategic Project Design
My personal story
It all started with books.
Many books…
From a very young age…
…in a pretty remote place
Exploring the world from my
With a constant objective:
to keep the doors open
Which meant attending the
best french business school
But really meeting fellow
global citizens @Tbird
Joined Barcelona after
For its values of close bonds,
strong identity and quality of life
Advising, coaching medical staff and
hospitals management allover Europe
In 2005, my 6 months backpacking
in Asia gave birth to my blog
On my way back, I decided I wanted
to have a career with a social impact
Until I reached a tipping point
That was also the start of my
entrepreneurial journey
A rocky one…
“You enter the forest at the
darkest point, where there is
no path.
Where there’s a way or path,
it is someone else’s path.
Each human being is a unique
The idea is to find your own
pathway to bliss.”
First, I needed to find my tribe
Because it can be a lonely
So I joined networks of like-
minded souls
Learning from ordinary people
with extraordinary ideas…
Stories from a bottom-up
I was an entrepreneur in
search of a project
• Global mindset
• Not geographically bounded
• Economically sustainable
• Social impact
• Gender-related
• Still keep open doors (not too focused)
• Spreading positive stories and projects
My first attempt was to set up
the Impact HUB in Barcelona
Then I applied to organize
And that’s when I lost my
financial stability
And now what?
I went to TED Active and got
And The A Factor started with
innovation journeys in Nairobi
But it was not a low-hanging fruit…
So I went to Bali and got
reboosted again
And came back to organize the
second edition of TEDxBcnWomen
When I realized how much I
enjoyed working on stereotypes
and changing the narrative
That was the start of the
storytelling workshops for
women entrepreneurs…
My personal story
And that was the start of
A platform which shares knowledge
on gender stereotypes and concrete
solutions at different levels
Universal	Stories/	
Myths/	Archetypes/	
Religions/	Role	models
ArtComic Photo
CinemaAdvertising Music
Create	beliefs,	 images,	 stereotypes,	 roles
LanguageWORDS Jokes
Household	 chores School Sports
ConfidenceBody	imageGIRLS
Political	 representationLEADERSHIP Boardrooms
Tech	and	scienceMoney	 and	investment Public	 speaking
Sex	education
Sex	practicesDating
Sexual	assault
HarassmentDomestic	 violence
Self	esteem
BOYS Emotional	 intelligence Feelings	 repressed Violence
Sex	trade
Body	posture
Equal	pay
Shiftbalance produces
Source:	Shiftbalance
My personal story
My personal story
117 years until
gender parity?
Put gender on
your agenda.
In its Global Gender Parity Report 2015, the
World Economic Forum estimates it will take
117 years to achieve gender parity in the
workplace. How can we accelerate this pace?
We surveyed men and women leaders from
400 companies around the world to help
illuminate the way forward and blended their
recommendations with our experience to
create the following accelerators.
for all
Speed up company
culture change
with progressive
corporate policy
for advan
make role
visible an
the path to
Accelerators How
Three accelerators for women in the w
And identifies challenging
Source:	Guerrilla	Girls
Source:	Guerrilla	Girls
Source:	Blurred lines
Or activists
We spread awareness
Source:	Confidence code
On the sexism in Hollywood
for example…
• Bechdel Test Movie List
1. It has to have at least two [named] women in it
2. Who talk to each other
3. About something besides a man
• 2014 Oscar nominees
– “Gravity” — FAIL
– “Captain Phillips” — FAIL
– “American Hustle” — PASS
– “The Wolf of Wall Street” — FAIL
– “12 Years a Slave” — FAIL
– “Philomena” — PASS
– “Dallas Buyers Club” — PASS
– “Her” — FAIL
– “Nebraska” — PASS
We promote interesting
Everyday sexism blog
New superheroes
New toys
New apps
New communities
We show how men are part of the
We curate a selection of videos challenging
gender stereotypes
Inspiring talks
New advertising campaigns
We identify products empowering
women through design
And we engage you to act!
And we even created a
speakers bureau
What do YOU do to balance the world?
Pick YOUR battle
My personal story
My personal story
Now it’s your turn!
• Answer these questions:
– What are you passionate about?
Which problem would you like to solve?
– Why do YOU care?
– Why shall others care?
– Which solutiondo you propose?
– What do you want the others to do?
• Share your story!
My personal story
My personal story
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My personal story