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Companies should be prepared to quickly take advantage of marketing opportunities. While businesses have obligations to society, they can also gain from community involvement. Though partnering with celebrities for endorsements is common, it is unclear if that always translates to increased product promotion.
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Ready to-go
- 1. “Ready-to-go” Marketing “Marketers must be ready to act immediately when opportunities present themselves.”
- 2. Corporate Social Responsibility “Companies have a responsibility to the community, but who is to say they should not benefit from it.”
- 3. Celebrity Endorsements “The access to celebrities has increased, but has the access to endorsements of your product?”