Reading and Writing Lesson 3: Intertext and Hypertext

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2. Subject:
Reading And Writing
Presenter: Marion Kyle L. Plaza
Lesson 3:
Intertext and
Hypertext
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3. LESSON OBJECTIVES
1. Know Intertext and Hypertext as used in
reading.
2. Apply Intertext and Hypertext strategies
in reading resources for an output
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4. Table of contents
Introduction
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What is Hypertext?
Hypertext?
03
Be ready for an activity!!!
Activity!
04
What is Intertext?
Intertext?
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5. Introduction
01
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6. INTERTEXT
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How do you find references for a project or assignment? Which
publications do you typically consult while choosing reading material for
assignments and projects? Richard Nordquist defines the interface of text
and intertextuality as the process by which separate texts are interfaced
with one another to create meaning. It can also be described as a matrix of
meanings developed in earlier works that offer recognizable phrases and
points of reference to the reader as well as the author. To improve message
transmission and reception, an intertextual reading strategy is essential.
This approach makes use of your past knowledge to help you decipher the
text’s intended message. You will eventually realize how important this prior
information was about how the text is presented in other works. This lesson
centers on a timely and broader theme and its connections to other works.
You will become familiar with the study of intertextuality in this lesson.

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• In literature, it could reflect title,
scenes, storyline, characters
previously written stories or
novels.
• In media, the social context of the
produced text could be interpreted in
reference to previously published
manuscripts, delivered speech,
News stories, and Articles.
Intertextuality Could be applied in
Literary texts and media content
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8. LEARN HOW INTERTEXTUALITY WAS
UTILIZED.
Intertextuality
in film.
Intertextuality
In Newspaper/
Printed materials.
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9. Intertextuality in film
The Lion, the Witch, and the Wardrobe by
C.S. Lewis. In this fantasy novel for
children, C.S. Lewis adapts Jesus Christ’s
Christ’s crucifixion and resurrection. His
clever judgment weaves together biblical
biblical principles and religion portrayed
portrayed in a manner that children could
could relate with. The film has
cinematically presented the use of
significant events in The New Testament
Testament of the Holy Bible and
transformed them into a story of hope and
hope and redemption. Lewis uses the
character of Edmund, one who betrayed
betrayed his savior to suffer, in the
character of Aslan. It introduces viewers
viewers to interwoven themes and
exhibited motives by characters such as
as freedom of man, reality of evil, losing
losing innocence, and redemption.
Reference:
https://en.m.wikipedia.org/wiki/The_Lion,_the_Witch_and_the_Wardrobe

10. Intertextuality
in newspaper/
printed materials
Editorial cartoon published
daily in tabloid and
broadsheets is a highly
opinionated representation
of issues and problems
plaguing the society. It
stimulates intellectual
discussion on timely
subjects and topics using
sketched caricature or
image. Carefully look at the
cartoon and determine how
intertextuality is manifested
in the images presented.
Reference:
https://images.app.goo.gl/hmjCQMUGsKumeDjW6

11. Intertextuality in
Newspaper/printed
materials
The examples of the cartoons on waste management represent an
environmental concern that affects countries globally. These cartoons
embed Intertext in them by way of illustration and minimal texts the
nature of the issues represented. The interdependence of man to his
environment is reinforced. Aside from this, policies need to be carefully
crafted and be effectively implemented in order to mitigate the
increasing number of problems emanating from poor waste
management. It could be surmised from the illustration that the
responsibility and accountability in ensuring better waste management
is not limited to a specific sector but of every citizen in the community
and of every sector in the society.

12. Intertextuality in
Advertising
The visual representations of symbols in logos, drawings, and
other pictures used in advertising may be influenced by previously
produced materials. Taglines, headlines, and captions in print
advertising often refer to previously used themes, ideas, and
messaging. You may find that your understanding of parole and
allusion is useful for your reading activities. A brief, indirect
reference to a person, place, thing, historical, cultural, or political
event that is made with the knowledge that the author and reader
share is called an allusion. The reader can identify the referent as
intended by the author in this way. A parody, on the other hand, is a
comical or humorous imitation of a writer or group of writers’
style. Among other instruments are parody and allusion could-

13. Intertextuality in
Advertising
-be used as reference in
producing texts. Daniel
Chandler says, “Every reading
is a rewriting.” This means that
intertextuality combines your
ability in relating the read text
with its context, uncovering its
sub- context, and creating a
revised text as a new output.
Thus, it is good to ask the
following questions while
reading and in preparing for
writing: To whom is the text
intended? Is the text
https://images.app.goo.gl/BrpaKWwqYBSrAUK79

14. HYPERTEXT
• The use of the internet has become a
need nowadays more than a want. The
influx of information generated from the
worldwide web is immensely
overwhelming especially so that it caters
to the short attention span of users. The
combination of audio and video
materials, the condensed explanation of
concepts, the illustrated and animated
exposition of technical procedures have
made the Internet a powerful tool in
disseminating information, in conducting
research, in changing values, and in
complementing the learning processes.

15. HYPERTEXT
1. Information dissemination. The Internet
provides various platforms for
dissemination of information through news
and information sites, documentary and
public affairs sites, citizen journalism,
opinion, and trends through the social
networking sites, education and career
related sites, and even entertainment sites.
With the dynamic and complex nature of
varied information disseminated everyday,
it is imperative that you become critical and
discerning in the information that you
receive. In order to ensure that credible and
reliable sources are consulted, take note of

16. HYPERTEXT
• a. There is an identifiable author (s);
• b. The publisher/source of the
information could be identifiable:
• c. The date of posting/date modified is
indicated;
• d. The material is produced by a
reputable institution or group,
• e. “The sources cited could be validated
through links;
• f. The links could easily be retrievable,
• g. Type of site (database, personal home
page, news or journalistic, special
interests, commercial, etc.)

17. HYPERTEXT
Hypertext is a computer-based text retrieval system
that allows users to access electronic documents or
web pages by clicking on links within specific pages.
This system uses non- sequential and non-linear
reading and writing processes, with text chunks and
links allowing readers to choose their reading order.
Hypertext materials, such as images, audio, and
video clips, enhance the reading experience by
utilizing cinematic techniques. A study by Reza Abdi
(2013) found that using hypertext materials
significantly improved reading comprehension
ability in EFL learners compared to non-digital
materials.

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Today, it is advantage to use hypertext in reading for the following
factors:
1. Most printed literary materials are already digitized
2. Use of new techniques in the study of literature is possible in digital
format
3. the of networked literature is possible thru digital format
4. Research could be done efficiently and effectively
5. Reading could be done at ones pace
6. Students have access to the internet and could download a Portable
Document Format (pdf) file of a reading material.

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7. Most teacher already have utilized technology-based learning management system such
as Blackboard, Google Docs, and Schoology that provide avenues for creating and sharing
of academic content with social networking capability for interactive experience.

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ACTIVITY!!!!
Draw an Intertext!!
-Draw a visual illustration, logos, or art from present-day
products or advertisements.
You can utilize other product logos, such as Starbucks and
McDonald’s.
-You are authorized to use your phones.