The document discusses opportunities for convergent communications as consumer expectations evolve. It notes that digital technology is becoming integrated into all aspects of life. As physical and digital worlds blend for audiences, campaigns must also converge across channels. New devices like smartphones and tablets are empowering consumers and changing how they communicate. Consumers expect a seamless experience across channels and platforms. Effective communication will require understanding consumer behaviors and engaging them across their preferred channels through coordinated, multi-channel campaigns.
This presentation is an overview of the 2nd Screen Market.
It provides many figures about tablets, smartphones and consumer behaviour. Everything dealing with the relation between tablets, smartphone and television
Understanding The Canadian Mobile Consumer In 2012Barry Macdonald
Newly released data from Google and market research company Ipsos supports what you already know: the burgeoning landscape of mobile marketing is poised to explode as consumers increasingly rely on their smartphones for entertainment, to shop, and to search online.
Gregg Hano on Digital Publishing: "It's just the beginning"Mag+
As CEO of Mag+, Gregg Hano, speaks about the future of digital publishing being more dynamic than we could have ever imagined and there's a lot taht can be done to help define and shape this new industry. This presentation took place at Magazine Moment, Stockholm, Sweden on October 10, 2012.
This presentation is an overview of the 2nd Screen Market.
It provides many figures about tablets, smartphones and consumer behaviour. Everything dealing with the relation between tablets, smartphone and television
Understanding The Canadian Mobile Consumer In 2012Barry Macdonald
Newly released data from Google and market research company Ipsos supports what you already know: the burgeoning landscape of mobile marketing is poised to explode as consumers increasingly rely on their smartphones for entertainment, to shop, and to search online.
Gregg Hano on Digital Publishing: "It's just the beginning"Mag+
As CEO of Mag+, Gregg Hano, speaks about the future of digital publishing being more dynamic than we could have ever imagined and there's a lot taht can be done to help define and shape this new industry. This presentation took place at Magazine Moment, Stockholm, Sweden on October 10, 2012.
Jordan Bitterman on The Makegood: The Future of VideoThe Makegood
Digitas’ Jordan Bitterman, Senior Vice President and Social Marketing Practice Director, provides his view on the future of video.
“Summary: Video is being freed – It’s moving to the cloud. Software is becoming just as important as hardware. Business models & technology are slowing the pace of change. Familiar names are emerging as the new video power players.”
GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
Jordan Bitterman on The Makegood: The Future of VideoThe Makegood
Digitas’ Jordan Bitterman, Senior Vice President and Social Marketing Practice Director, provides his view on the future of video.
“Summary: Video is being freed – It’s moving to the cloud. Software is becoming just as important as hardware. Business models & technology are slowing the pace of change. Familiar names are emerging as the new video power players.”
GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
Ad tech 2013 moving on mobile intro rachel pasquaRachel Pasqua
2013 is shaping up to be a breakout year for mobile advertising. According to eMarketer, the mobile ad market will triple this year to more than $4 Billion and could top $7 Billion next year. While there’s a lot of growth potential, how are marketers preparing for this surge? What technologies and media platforms are critical to your mobile success and how can you stay on top of customer engagement on mobile devices? How are heavyweights such as Google, Facebook, Apple and Twitter embracing this growth and monetizing their investments? Sit in and discover how the mobile landscape is changing, what marketing strategies work, and why the next leap in mobile reach is poised to hit us in the coming year.
When considering that more than half of Americans is now carrying a computer in his/her pocket, many technologists and marketers have blindly rushed to address mobility as it leads us to who-knows-where. So much of desktop behavior such as email and the web have followed us here, while incumbent text messaging and a newfound lust for apps is chewing away at time spent on the device. Through all of this prescriptive technology, it is critical to respect and understand that liberation from the desktop carries with it disruptions from the offline world and traditional media. These observances and some telling data are included in this first edition of the Edelman Mobility Quarterly.
Presented during the High Performance Marketing Conference 2012, organized by Accenture on February 9th 2012. This presentation was given by Jarno Zange of ABN Amro, and discussed Multi channel transformation and the boost of mobile.
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
how A.I. is transforming the marketing Mix - Innovation assesment - Gartner Curve - ChatGPT - Open AI
Lecture Deck at Solvay Brussels School of Economics & Management - ULB - Commpass
Hugues Rey a mis l’accent sur les projets et accomplissements de l’UMA ces dernières années, en insistant sur l’importance des partenariats au sein de l’industrie – une valeur que l’UMA incarne, notamment par son partenariat avec l’UBA.
Pub & Clip 9 6 2023 - Hugues Rey - VKRS .pptxHugues Rey
Master Class au VKRS à propos de la convergence des VidéoClip et de la publicité.Meaningful Marketing.
art ou Artisanat. Pouvoir du son.
“Videos need to succinctly express the artist’s unique visual style to appeal to fans and differentiate them from other performers.
I therefore think that music videos can be considered a form of art, especially a form of modern art. Many music videos use elements of post-modernism, like pastiche, bricolage and homage…
"You cannot buy engagement. You have to build engagement." — Tara-Nicholle Nelson
Imported from Detroit was the Grand Effie winner because they sold the product, the category and the city
DUBAI TOURISM
INCREASE AWARENESS & CONSIDERATION
AS GLOBAL DESTINATION
THROUGH CONTENT MARKETING
Meaningful Media Experience and communities - HR - 28 2 2023.pdfHugues Rey
introduction speech by Hugues Rey - 15th year celebration Mediaspecs - seminaire: Marketing and Communities
- Meaningful Media Experience / contextual targeting
The Virtuous Struggle for Sustainabilty Leads to Meaningful (and Profitable) ...Hugues Rey
The search for meaning in communication and marketing is a virtuous circle that benefits all parties: the consumer, the company and its employees, the shareholders, and society in general. More than ever, the search for purpose goes beyond sustainability and encompasses a more holistic model of collective well-being. Discover this new reality through concrete and local examples.
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels School of Economics and Management - Executive Master in Digital Marketing and Communication - final lecture of Communication Module - 2021
meaningful brands meaningful companies - 9122020 - Hugues Rey - SBS - ULB Hugues Rey
Meaningful brands meaningful companies - By Hugues Rey - Examples: Danone P&G Chrysler Lacoste BNPPF - data sources: Havas Meaningful Brand - mediabrands
Havas village living in the new normal week 3 covid19_ 2020040
Reader2011 hr2
1. Consumer Expectations
Convergent Communications
Opportunities
Hugues Rey – Havas Media Brussels
2. What will we remember from 2010 ?
• The smartphone wars, the consolidation
of location services, the fight for our
devices, Apple vs Adobe, Google web
domination, HTML5 to the limelight ... or
the birth of the iPad? Technology
Acceptance
• The word digital is starting to lose its face
value and being taken out of an isolated
context, it is becoming an integral part of
what we produce and interact with. End
of the Media Silos
• As the perception of audiences between
the two worlds of physical and digital
become blended into a single one, so are
campaigns and ways to communicate with
consummers. Convergent Communication
2.
3. Let’s Be Prospective !
Access New
Devices
Empowered
Opportunities
to
Communicate
Consumer
Usability
Expectations
5. Smartphone: 19 % - Digital Tablet : 3%
Parmi les appareils de télécommunications suivants, lesquels possédez-vous et lesquels envisagez-vous d’acquérir dans les prochains mois ?
Among the following telecommunication devices, which do you own and which will you acquire in the coming months? (part 1/2)
n:1072 (wave 1)
n:1067 (wave 2)
100,00%
94,6%91,60%
90,00%
80,00%
70,00%
60,00%
50,00% Wave 1
40,00% Wave 2
30,00%
19,0%
20,00%
12,6% 10,9% 11,7%
10,00%
2,4% 2,9%
0,00%
GSM Smartphone Digital tablet Netbook
6. Purchase intention
of tablet & smarts is growing
Parmi les appareils de télécommunications suivants, lesquels possédez-vous et lesquels envisagez-vous d’acquérir dans les prochains mois ?n:1072 (wave 1)
n:1067 (wave 2)
Among the following telecommunication devices, which do you own and which will you acquire in the coming months? (part 2/2)
14,00%
12,00% 11,50%
10,50%
9,90%
10,00%
8,00% 7,30% 7,10%
6,20% Wave 1
6,00%
Wave 2
4,00%
2,00%
0,60%0,90%
0,00%
GSM Smartphone Digital tablet Netbook
7. 9 out 10 Smartphone Users
are using it every day Based on digital tablet users / n:31
Based on smartphone users / n:202
Et à quelle fréquence utilisez-vous les appareils de télécommunications que vous possédez ? Based on cell phone users / n:979
And how often do you use the telecommunications devices that you own?
All Audience
Smartphone
89% Digital tablet
GSM
68% 68%
15% 12% 11%
11%
6% 6% 6%
2% 2% 0% 3% 0%
8. Use of various services on digital tablet
A quelle fréquence utilisez-vous les différents services suivants sur votre tablette numérique ?
How often do you use the following different services on your digital tablet? Based on digital tablet users / n:31
Each day Four to five times per week Once or twice a week Less than once a week Never
Using digital agenda 20% 13% 6% 13% 48%
Mobile banking 2% 5% 18% 20% 54%
Using functional tools (calculator, ..) 0% 14% 27% 25% 35%
Listening to music 14% 11% 16% 24% 35%
Watching video 17% 10% 19% 25% 29%
Playing electronic games 24% 7% 20% 16% 32%
Consult services (weather, schedules ...) 24% 8% 36% 19% 13%
Use a geolocation tool 4% 11% 10% 69%
Using GPS as routeplanner 7% 3% 9% 14% 67%
Connect to a social network 31% 17% 10% 11% 32%
To chat 12% 16% 3% 11% 58%
Send / receive emails 52% 10% 16% 8% 13%
Send / receive SMS / MMS 12% 11% 3% 5% 69%
Surf on Internet 63% 11% 10% 6% 11%
9. Source : EIAA Mediascope Belgium 2010
Multitasking is also becoming
more commonplace
83% of magazine readers media mesh
35% USE INTERNET 57% WATCH TV
ON PC
87% of newspaper readers media mesh
WHILST READING
MAGAZINE
4% USE INTERNET
ON MOBILE
65% LISTEN TO RADIO 34% USE INTERNET 57% WATCH TV
ON PC
37% READ
NEWSPAPERS
WHILST READING
NEWSPAPER 6% USE INTERNET
ON MOBILE
68% LISTEN TO RADIO
39% READ
MAGAZINES
Online news:
• 69% of surfers read news online
21. Cross channel journeys
• 2010 – I interact, therefore I am
• Deep integration between channels: It is not A to B: It is A, to B, C, D, E
all the way to Z and back again, campaign and promotional bursts need
to have a long term engagement - once the dialogue with people is open,
brands will have to keep talking - levels of engagement have to be kept
high across preferred channels of communication chosen by
consummers.
• 2011 & after …
• Isolated single channel activites will finally start their long waited
graceful decline, and the integration of a multi-part campaign will be
the norm.
• Great emphasis on user journeys and narratives and how each piece
or ‘episodes’ of a larger campaign takes the user through a storyline
being told by the brand.
• Brand engagement is not a sprint, it’s a marathon.
21.
25. As a conclusion
Convergence of Media
Content Advertising Strategy
End of
Media
Silo
Opportunity to:
1. Reach Accurate Targets
2. On an Unlimited
Numbers of plateforms
3. With a deformated
content
4. Enhance Interactivity
Content
Portability