(Read the Theory in Action Balance Scorecard on page 124). Write a 7 page paper in APA format. The research paper should include the following sections.  You will also need to create a sample Balance Scorecard to support your research and recommendations. Cover page Introduction – (Thesis statement and Purpose of paper) Background – Background and History on the concept Discussion – Discuss current issues, innovation, and future use. Support the topic with any necessary sources. Be sure to include in-text citations. Conclusion – Summary of main points References – Formatted using APA Theory in Action: The Balanced Scorecard Robert Kaplan and David Norton point out that a firm’s methods of measuring performance will strongly influence whether and how the firm pursues its strategic objectives. They argue that effective performance measurement must be more than simple reliance on financial indicators; it must be a coherent and integral part of the management process. They proposed a method, the “balanced scorecard,” that they argue can motivate breakthrough improvements in product, process, customer, and market development. a The balanced scorecard (see Figure 6.6) emphasizes four perspectives the firm should take in formulating goals that target critical success factors and in defining measures: 1. Financial perspective. Goals might include such things as “meet shareholder’s expectations” or “double our corporate value in seven years.” Measures might include return on capital, net cash flow, and earnings growth. 2. Customer perspective. Goals might be to “improve customer loyalty,” “offer best-in-class customer service,” or “increase customer satisfaction.” Measures might include market share, percentage of repeat purchases, customer satisfaction surveys, and so on. 3. Internal perspective. Goals might include such things as “reduce internal safety incidents,” “build best-in-class franchise teams,” or “improve page 125inventory management.” Measures might include the number of safety incidents per month, franchise quality ratings, stockout rates, and inventory costs. 4. Innovation and learning perspective. Goals might include such things as “accelerate and improve new product development” or “improve employee skills.” Measures might include the percentage of sales from products developed within the past five years, average length of the new product development cycle, or employee training targets. Kaplan and Norton acknowledge that the balanced scorecard model often has to be adapted to fit different markets and businesses, but many firms (including IBM, Philips Electronics, Apple, and Advanced Micro Electronics) in many different industries (including electronics, petrochemicals, and health care) are finding the balanced scorecard useful. b. In fact, a 2002 survey by Bain & Company found that approximately 50 percent of Fortune 1,000 companies in the United States and 40 percent in Europe use some version of the balanced scorecard. a. R ...

1. (Read the Theory in Action Balance Scorecard on page 124).
Write a 7 page paper in APA format.
The research paper should include the following sections. You
will also need to create a sample Balance Scorecard to support
your research and recommendations.
Cover page
Introduction – (Thesis statement and Purpose of paper)
Background – Background and History on the concept
Discussion – Discuss current issues, innovation, and future use.
Support the topic with
any necessary sources. Be sure to include in-text citations.
Conclusion – Summary of main points
References – Formatted using APA
Theory in Action: The Balanced Scorecard
Robert Kaplan and David Norton point out that a firm’s methods
of measuring performance will strongly influence whether and
how the firm pursues its strategic objectives. They argue that
effective performance measurement must be more than simple
reliance on financial indicators; it must be a coherent and
integral part of the management process. They proposed a
method, the “balanced scorecard,” that they argue can motivate
breakthrough improvements in product, process, customer, and
market development. a The balanced scorecard (see Figure 6.6)
emphasizes four perspectives the firm should take in
formulating goals that target critical success factors and in
defining measures:
1. Financial perspective. Goals might include such things as
“meet shareholder’s expectations” or “double our corporate
value in seven years.” Measures might include return on capital,
net cash flow, and earnings growth.
2. Customer perspective. Goals might be to “improve customer
loyalty,” “offer best-in-class customer service,” or “increase

2. customer satisfaction.” Measures might include market share,
percentage of repeat purchases, customer satisfaction surveys,
and so on.
3. Internal perspective. Goals might include such things as
“reduce internal safety incidents,” “build best-in-class franchise
teams,” or “improve page 125inventory management.” Measures
might include the number of safety incidents per month,
franchise quality ratings, stockout rates, and inventory costs.
4. Innovation and learning perspective. Goals might include
such things as “accelerate and improve new product
development” or “improve employee skills.” Measures might
include the percentage of sales from products developed within
the past five years, average length of the new product
development cycle, or employee training targets.
Kaplan and Norton acknowledge that the balanced scorecard
model often has to be adapted to fit different markets and
businesses, but many firms (including IBM, Philips Electronics,
Apple, and Advanced Micro Electronics) in many different
industries (including electronics, petrochemicals, and health
care) are finding the balanced scorecard useful. b. In fact, a
2002 survey by Bain & Company found that approximately 50
percent of Fortune 1,000 companies in the United States and 40
percent in Europe use some version of the balanced scorecard.
a. R. Kaplan and D. Norton, “Putting the Balanced Scorecard to
Work,” Harvard Business Review, September–October 1993, pp.
134–47; and R. Kaplan and D. Norton, “The Balanced
Scorecard—Measures That Drive Performance,” Harvard
Business Review, January–February 1992, pp. 71–80.
b .Kaplan and Norton, “Putting the Balanced Scorecard to
Work.”
c. A. Gumbus and B. Lyons, “The Balanced Scorecard at
Philips Electronics,” Strategic Finance 84, no. 5 (2002), pp. 45–
49.

3. (
Read the Theo
ry in Action
Balance Scorecard on page 124
)
.
Writ
e a 7 page paper in APA format.
The research paper should include the following sections.
You will also need to create a sample
Balance Scorecard to support your research and
recommendations.
Cover page
Introduction
–
(Thesis
statement and Purpose of paper)
Background
–
Background and History on the concept

4. Discussion
–
Discuss current issues, innovation, and future use. Support the
topic with
any necessary sources. Be sure to include in
-
text citations.
Conclusion
–
Summary of
main points
References
–
Formatted using APA
Theory in
Action
: The
Balanced Scorecard
Robert Kaplan and David Norton point out that a firm’s methods
of measuring performance will strongly

5. influence whether and how the firm pursues its strategic
objectives. They argue that effective
performance measurement must
be more than simple reliance on financial indicators; it must be
a
coherent and integral part of the management process. They
proposed a method, the “balanced
scorecard,” that they argue can motivate breakthrough
improvements in product, process, customer
,
and market development.
a The balanced scorecard (see Figure 6.6) emphasizes four
perspectives the
firm should take in formulating goals that target critical success
factors and in defining measures:
1.
Financial
perspective. Goals might include such things as “meet
shareholder’s expectations” or
“double our corporate value in seven years.” Measures might
include return on capital, net cash flow,
and earnings growth.
2.
Customer
perspective.
Goals might be to “improve customer loyalty,” “offer best
-
in

6. -
class customer
service,” or “increase customer satisfaction.” Measures might
include market share, percentage of
repeat purchases, customer satisfaction surveys, and so on.
3.
Internal
perspective.
Goals might include such things as “reduce internal safety
incidents,” “build
best
-
in
-
class franchise teams,” or “improve page 125inventory
management.” Measures might include
the number of safety incidents per month, franchise quality
ratings, stockout ra
tes, and inventory costs.
4.
Innovation
and learning perspective. Goals might include such things as
“accelerate and improve new
product development” or “improve employee skills.” Measures
might include the percentage of sales
from products developed within t
he past five years, average length of the new product
development
cycle, or employee training targets.

7. (Read the Theory in Action Balance Scorecard on page 124).
Write a 7 page paper in APA format.
The research paper should include the following sections. You
will also need to create a sample
Balance Scorecard to support your research and
recommendations.
Cover page
Introduction – (Thesis statement and Purpose of paper)
Background – Background and History on the concept
Discussion – Discuss current issues, innovation, and future use.
Support the topic with
any necessary sources. Be sure to include in-text citations.
Conclusion – Summary of main points
References – Formatted using APA
Theory in Action: The Balanced Scorecard
Robert Kaplan and David Norton point out that a firm’s methods
of measuring performance will strongly
influence whether and how the firm pursues its strategic
objectives. They argue that effective
performance measurement must be more than simple reliance on
financial indicators; it must be a
coherent and integral part of the management process. They
proposed a method, the “balanced
scorecard,” that they argue can motivate breakthrough
improvements in product, process, customer,
and market development. a The balanced scorecard (see Figure
6.6) emphasizes four perspectives the
firm should take in formulating goals that target critical success
factors and in defining measures:
1. Financial perspective. Goals might include such things as
“meet shareholder’s expectations” or
“double our corporate value in seven years.” Measures might
include return on capital, net cash flow,
and earnings growth.

8. 2. Customer perspective. Goals might be to “improve customer
loyalty,” “offer best-in-class customer
service,” or “increase customer satisfaction.” Measures might
include market share, percentage of
repeat purchases, customer satisfaction surveys, and so on.
3. Internal perspective. Goals might include such things as
“reduce internal safety incidents,” “build
best-in-class franchise teams,” or “improve page 125inventory
management.” Measures might include
the number of safety incidents per month, franchise quality
ratings, stockout rates, and inventory costs.
4. Innovation and learning perspective. Goals might include
such things as “accelerate and improve new
product development” or “improve employee skills.” Measures
might include the percentage of sales
from products developed within the past five years, average
length of the new product development
cycle, or employee training targets.