This document provides an overview of BioMed Central's marketing channels and activities to reach its large user base. It discusses that BioMed Central has 199 journal websites across various scientific fields, with over 28 million monthly page views and over 1 million registered users. To engage users, BioMed Central exhibits at over 40 conferences annually, partners with other scientific organizations, sends out promotional materials and emails, advertises on its websites and through Springer, and issues around 25 press releases per month. Individual journals also receive targeted promotional campaigns through materials, emails, conferences, and analytics reports.

1. Reaching out to users
Carrie Calder
Head of Marketing

2. Reaching users – an overview
• The BioMed Central network
and its users
• Marketing channels and activity

3. The BioMed Central network
• 199 journal websites
- across biology, medicine, chemistry and physics
• 12 subject gateways
• Google PageRank of 8/10

4. Website traffic
• 28 million page views a month
• Over 1 million registered users
• Over 400,000 recipients to fortnightly BioMed Central
newsletter
• 13,000 new registrants a month

5. User demographics

6. Traffic sources

7. Marketing channels and activity
• Conferences:
- Exhibit at over 40 international conferences a year
- Supplement and abstract publication
- Co-sponsored events with journal
• Conference exchanges:
Agreements with Gordon Research Conferences, Keystone Symposia, and EMBO.
• Leaflets, postcards, promotional material created

8. Marketing channels and activity

9. Marketing channels and activity
• Advertisement
- across BioMed Central’s network and occassional print publications
• Over 100 author focused emails sent a month
- Reaching an average of 500,000 researchers a month
• Springer channels
• 25 press releases issued a month
- up to 700 stories generated monthly

10. Marketing channels and activity

11. Level of activity for a single
journal
• Promotional material:
Leaflet, poster, online advert plus inclusion in BioMed Central brochures
• Direct emails:
article alerts, launch series of emails, plus at least one ‘call for paper’ email per
quarter
• Conference promotion
• Google analytics reports
• Press releases

12. Questions?