The document outlines the Reaching Curaçao 2009 report, which provides insights on media consumption, demographics, and lifestyle trends within Curaçao. It includes data on audience sizes, spending habits, and geographic shopping areas, designed to assist companies in their marketing strategies. Additionally, it details the methodology used for data collection and promotes Markstra, a marketing consulting firm based in Curaçao.

1. er
Ev t
s t or
Fir ep
R
Reaching Curaçao 2009 ®
Media, demographics, lifestyle
and spending
in Curaçao
Produced by
MarkStra
www.markstra.com
September 2009

2. What do you get in
Reaching Curaçao 2009 ®
► Radio, TV and newspaper audience and readership by time of day,
age, gender, and Social Economic Class (SEC)
► Most trafficked roads by segment, so you know where to place
outdoor advertising
► CPM (Cost per thousand) for reaching target groups via the most
important vehicles
► Ready-to-use data on segments and their size in the Curaçao market
► Local spending on major consumer categories to assist with
marketing planning and forecasting
► Local geographic shopping areas according to age, Social Economic
Class (SEC) and gender
► Lifestyle data related to stage-of-life
► Your name published in the media, showing that you are an agency
that invests in its professionalism
► If there is a specific piece of data you need, we will try to extract it
for you

3. Table of Contents
Reaching Curaçao 2009 ®
1. Executive Summary & Conclusions
2. Media
► By age, gender, SEC
► Radio and TV audience
► Radio and TV audience by station
► Newspaper readership
► cost to reach them (CPM)
► Geographic areas most trafficked (outdoor advertising)
3. Demographics
► Segment sizes by age, gender, SEC
► Descriptive data on education, profession, ethnicity and live/work situation
live/work
4. Lifestyle
► Current computer, internet, and cell phone penetration, as well as TV, radio and
car ownership
► Local spending on major consumer product categories
► Geographic shopping zones most frequented
► Attitudes and values related to stage-of-life and generations
stage- of-
5. Methodology

4. Methodology
Reaching Curaçao 2009 ®
► Media
300 telephone interviews
Age 15 and up
Representative of population
► Demographics
Compiled from Central Bureau of Statistics
► Lifestyle
Proprietary qualitative research
Global lifestyle trends

5. Yes, I want Reaching Curaçao 2009 ®
Yes, I want Reaching Curaçao 2009 ®
[ ] Our company only
for ANG 4.000,-- (USD 2,200)
(Businesses in Curaçao, please add 5% OB tax)
[] We have a colleague company ______________________
each for ANG 2.000,-- (USD 1,100)
Credit Card [] Visa [] MasterCard []Kompa Leon
Credit Card no.: _______________________ expires:_____
Signature: _______________________ date:_______
Name: _______________________
Email: _______________________
Function: _______________________
Company: _______________________
We will use Reaching Curaçao 2009 for our company and our clients only and will not
duplicate or distribute the report
For more info: Tamira La Cruz, tlacruz@markstra.com, tel (599-9) 767-3085

6. About MarkStra
► MarkStra Business Support is a corporate strategy and marketing consulting firm
established in Curaçao in 1995, and operating throughout the Caribbean
Curaç
► We help clients
grow by offering return-oriented and data-driven innovative solutions for the revenue side,
return- data-
determine which segments to target, with which products and benefit propositions,
benefit
determine potential market size and forecasts,
allocate their marketing resources according to product, price, promotion, distribution, and
sales & customer care,
understand their customers’ attitudes, values, behavior and trends,
customers’
develop innovative products and services to that fit changing attitudes, values, behavior and
attitudes,
trends,
structure and staff their marketing departments.
► This, through research, analysis, benchmarking and modeling.
► Yes, we measure market share and satisfaction too.
► We do not produce advertising campaigns or buy media
► We do not develop communication strategy; we develop corporate and marketing
and
strategy
► We are certified Focus Group Moderators and honor the code of ethics of the
ethics
American Marketing Association and the Marketing Research Association
Association
► Visit us at www.markstra.com or http://smallmarketmarketing.blogspot.com/