The document provides information about the Bulldog Awards and tips for increasing chances of winning one. The Bulldog Awards are judged exclusively by journalists and are considered prestigious in the PR field. Winning comes with benefits like publicity and credibility. Five tips are provided for submissions: show creativity and originality, strategic brilliance in targeting media, ability to respond quickly to news, strong execution of plans, and demonstrating results relative to budget. Following these tips is guaranteed to increase chances of winning a Bulldog Award.