The document outlines a marketing plan to promote client services through search engine optimization, social media, and email newsletters. It recommends using search engine optimization to improve search engine rankings, social media like Facebook and Twitter to raise awareness, and email newsletters to inform customers. Analytics tools will track the success of each strategy by measuring metrics like traffic, views, and search rankings. The plan is to first build search engine rankings, then use social media and emails to disseminate information to new and existing customers.

2.  revise campaigning
 Get the community
more aware of
services
 get more people
involved in the
program.

3.  Search Engine
Optimization
 Social media
 E-mail newsletter

4.  Search Engine
Optimization - will
help put the client
on the top of search
engines.
 Social Media – will
help other on the
web more aware of
services provide
 E-mail news letter –
will provide
information to clients
and events that will
happen

5.  Search Engine
Optimization –
making key words to
make the clients site
move up in rankings
 Social media- finding
the right type of site,
such as Facebook
and Twitter.
 E-mailing – updating
information and
sending out the
news letters.

6.  The cost of a social
network is about $
210,600.(Price, 2011)
 E-mail newsletters
are inexpensive.
 Search Engine
Optimization cost
$3,000-$3,500 ("SEO
Cost|Establishing
SEO Cost for your
Site", 2012)

7.  Ad trackers
 Alexa
 Google Analytics
 You can track increased
traffic site by looking at
traditional web
analytics—page
views, visitors, and the
like. Even better, you
can track your search
ranking at the major
search sites, as well as a
variety of other site
specific
data(Miller, 2011)

8.  The first step is to build
the ranking of the
client in web search.
 Next step is to get the
word out on the client
with social media
 E-mailing newsletters
will be used to get
customers informed
about the events and
information that will go
on with client

9.  Miller, M. (2011). The ultimate web
marketing guide. Indianapolis, Ind: Que.
 Price, E. (2011). What's The Real Cost Of
Social Media (Infographic) |
TechnoBuffalo.TechnoBuffalo. Retrieved
from
http://www.technobuffalo.com/2011/05
/22/whats-the-real-cost-of-social-media-
infographic/

10.  SEO Cost | Establishing SEO Cost for your
Site. (2012). Retrieved from
http://www.webpagefx.com/SEO-
Cost.htm