The document analyzes and summarizes four R&B music videos to understand common conventions in the genre. It finds that the videos commonly feature minimalist sets focused on the artist, close-ups of the artist singing directly to the camera, narrative elements that relate to the song lyrics, and imagery that promotes the artist's attractiveness and femininity. Motifs like lighting, instruments, and reflections are used consistently within and across videos. Shots are often edited to the beat of the song. The analysis aims to help the document's author create their own R&B music video that draws from these typical conventions.
The document discusses various techniques used in music videos within the pop genre. It analyzes how the student incorporated several conventions in their own music video project. These include direct links between the lyrics and visuals, links between the music and visuals, conventions of the pop genre regarding appearance and settings, and the use of various special effects like split screens, speed/reverse effects, point of view shots, and cross dissolves. The student aimed to both utilize established conventions but also challenge some, such as using simpler clothing styles rather than provocative ones.
The music video for The Scientist by Coldplay tells a story in reverse. It begins with the artist alone in a room packing up. As the video progresses backwards, it shows him experiencing different events - playing the piano, spending time with a woman, and arriving at a train station. The visuals match the lyrics of the song, which describe longing for a past relationship. Through its unconventional reverse narrative structure, the video provides context and interpretation for the meaningful lyrics of the melancholy love song.
This document analyzes and summarizes photos of several musical artists, examining how the composition, lighting, location, and other visual elements emphasize the artists' genres and personas. Photos of Biffy Clyro, Red Hot Chili Peppers, Rihanna, Kings of Leon, Florence and the Machine, and Nirvana are described in terms of how they represent the bands' styles through elements like black and white tones, symmetrical or asymmetric framing, facial expressions, clothing, and backgrounds. Common themes examined across the photos include the use of black and white to indicate classic status, lighting techniques to draw focus, and visual cues relating to the bands' musical genres.
This document provides an analysis of Beyonce's music video for "If I Were a Boy" in 3 paragraphs:
The video is a black and white introspective ballad that portrays Beyonce taking on stereotypical male roles and experiencing what it would be like to be a boy in a relationship. Scenes show gender role reversals like Beyonce doing "feminine" activities like cooking.
As a policeman in the video, Beyonce challenges conventions of masculinity while still exploring her sexuality through lingering shots that satisfy the "male gaze." Close ups emphasize her changing emotions from stoic aggression to crying and weakness.
The video reinforces patriarchal relationships through scenes that
Beyoncé began her career as lead singer of Destiny's Child. After the group split, she had great success as a solo artist with hit songs like "Crazy in Love" and "Irreplaceable." She has won numerous awards including Grammys. Beyoncé has also found success in films and with her perfume line. Her music videos are known for elaborate choreography and close-ups that emphasize emotion. She continues to be a influential artist beloved by fans worldwide.
This document provides a detailed summary of the romantic drama film Dirty Dancing. It discusses the film's plot, characters, production details, soundtrack, influence on popular culture, and reception. Key points include:
- The film tells the story of Baby and dance instructor Johnny falling in love over a summer in 1963 at a Catskills resort.
- It was made on a $6 million budget but grossed over $214 million worldwide, with hit songs like "(I've Had) The Time of My Life".
- The film launched the careers of Patrick Swayze and Jennifer Grey and influenced other media like a Broadway musical.
- The document also briefly summarizes the plot of the 1997
The document analyzes and summarizes conventions found in 4 R&B music videos. It discusses common elements such as:
1) Focusing on the artist through close-ups and medium shots to draw attention to their appearance and performance.
2) Minimal, light-filled sets that emphasize the artist.
3) Narrative elements relating to relationships and love shown through both performance and storyline.
4) Motifs like light, mirrors, and instruments that enhance the artistic and emotional tone.
The analysis highlights these elements in each video through screenshots and descriptions to understand R&B music video trends.
The media product is a music video for the song "Who You Are" that was influenced by several existing music videos in its forms and conventions, while also attempting to challenge some conventions. The video drew from techniques used in Jessie J's "Who You Are" video as well as others, such as close-ups, jump cuts, and scenes of the artist singing with a guitar. It also aimed to challenge stereotypical portrayals of women in music videos by dressing the artist comfortably and focusing on her natural beauty rather than sexuality. The accompanying digipak similarly drew from conventions while attempting to challenge others through its design and use of the artist's image.
The document discusses various techniques used in music videos within the pop genre. It analyzes how the student incorporated several conventions in their own music video project. These include direct links between the lyrics and visuals, links between the music and visuals, conventions of the pop genre regarding appearance and settings, and the use of various special effects like split screens, speed/reverse effects, point of view shots, and cross dissolves. The student aimed to both utilize established conventions but also challenge some, such as using simpler clothing styles rather than provocative ones.
The music video for The Scientist by Coldplay tells a story in reverse. It begins with the artist alone in a room packing up. As the video progresses backwards, it shows him experiencing different events - playing the piano, spending time with a woman, and arriving at a train station. The visuals match the lyrics of the song, which describe longing for a past relationship. Through its unconventional reverse narrative structure, the video provides context and interpretation for the meaningful lyrics of the melancholy love song.
This document analyzes and summarizes photos of several musical artists, examining how the composition, lighting, location, and other visual elements emphasize the artists' genres and personas. Photos of Biffy Clyro, Red Hot Chili Peppers, Rihanna, Kings of Leon, Florence and the Machine, and Nirvana are described in terms of how they represent the bands' styles through elements like black and white tones, symmetrical or asymmetric framing, facial expressions, clothing, and backgrounds. Common themes examined across the photos include the use of black and white to indicate classic status, lighting techniques to draw focus, and visual cues relating to the bands' musical genres.
This document provides an analysis of Beyonce's music video for "If I Were a Boy" in 3 paragraphs:
The video is a black and white introspective ballad that portrays Beyonce taking on stereotypical male roles and experiencing what it would be like to be a boy in a relationship. Scenes show gender role reversals like Beyonce doing "feminine" activities like cooking.
As a policeman in the video, Beyonce challenges conventions of masculinity while still exploring her sexuality through lingering shots that satisfy the "male gaze." Close ups emphasize her changing emotions from stoic aggression to crying and weakness.
The video reinforces patriarchal relationships through scenes that
Beyoncé began her career as lead singer of Destiny's Child. After the group split, she had great success as a solo artist with hit songs like "Crazy in Love" and "Irreplaceable." She has won numerous awards including Grammys. Beyoncé has also found success in films and with her perfume line. Her music videos are known for elaborate choreography and close-ups that emphasize emotion. She continues to be a influential artist beloved by fans worldwide.
This document provides a detailed summary of the romantic drama film Dirty Dancing. It discusses the film's plot, characters, production details, soundtrack, influence on popular culture, and reception. Key points include:
- The film tells the story of Baby and dance instructor Johnny falling in love over a summer in 1963 at a Catskills resort.
- It was made on a $6 million budget but grossed over $214 million worldwide, with hit songs like "(I've Had) The Time of My Life".
- The film launched the careers of Patrick Swayze and Jennifer Grey and influenced other media like a Broadway musical.
- The document also briefly summarizes the plot of the 1997
The document analyzes and summarizes conventions found in 4 R&B music videos. It discusses common elements such as:
1) Focusing on the artist through close-ups and medium shots to draw attention to their appearance and performance.
2) Minimal, light-filled sets that emphasize the artist.
3) Narrative elements relating to relationships and love shown through both performance and storyline.
4) Motifs like light, mirrors, and instruments that enhance the artistic and emotional tone.
The analysis highlights these elements in each video through screenshots and descriptions to understand R&B music video trends.
The media product is a music video for the song "Who You Are" that was influenced by several existing music videos in its forms and conventions, while also attempting to challenge some conventions. The video drew from techniques used in Jessie J's "Who You Are" video as well as others, such as close-ups, jump cuts, and scenes of the artist singing with a guitar. It also aimed to challenge stereotypical portrayals of women in music videos by dressing the artist comfortably and focusing on her natural beauty rather than sexuality. The accompanying digipak similarly drew from conventions while attempting to challenge others through its design and use of the artist's image.
The video analyzes Shawn Mendes' "Stitches" music video through its use of mise-en-scene, camerawork, editing, music, lyrics, narrative, and how it portrays Shawn Mendes' star image. Key elements include the empty car park representing loneliness, low-key lighting enhancing the depressing tone, and injuries appearing on the character. The video uses the invisible force attacking Shawn to represent his internal pain from a breakup. Towards the end, the injuries are gone, confirming the force represented internal pain.
The document discusses plans for a music video. It will tell the story of a couple whose relationship has deteriorated and lost passion over time. Scenes will show their daily routine and lack of spontaneity. The narrative will progress chronologically, intercutting performance shots of the singer. Filming will take place weekends and after college due to outdoor locations. Distribution will include music channels that play videos during shows to promote the song.
The song "If I Were a Boy" explores relationship problems through a role reversal narrative where Beyoncé imagines being a boy in a relationship. The black and white music video was directed by Jake Nava and shows Beyoncé taking on stereotypical male behaviors that hurt her female partner, like not answering calls, before revealing she is the one being hurt. Stylistic elements like costumes, lighting, camera shots, and Beyoncé lip syncing at the end enhance the story of role reversal and criticism of how some men treat women in relationships.
Beyoncé's 2014 music video for "Drunk in Love" departs from her usual choreographed style and narrative structure. Set on a beach at night, it depicts Beyoncé alone in a drunken state to match the song's theme, shown through her slurred speech, blurred vision, and uncoordinated dancing. The black-and-white filter, sinister music, and Beyoncé's disheveled appearance create an eerie atmosphere enhanced by shaky camerawork and slow editing against the song's fast beat. While the video lacks a clear narrative, it offers intimate glimpses of Beyoncé and Jay-Z's personal relationship through their casual interactions.
The music video for Rihanna's song "Take a Bow" tells the story of a breakup through its narrative-based visuals. Rihanna is portrayed as the protagonist who leaves her boyfriend for his infidelity. Symbolism like Rihanna's black clothing at the start and later red outfit reflect the dark and emotional themes of the song lyrics. Rihanna maintains an image of control and power throughout the video as she ends the relationship.
Kanye West's "Stronger" music video uses visual elements and cinematography techniques to convey themes of confidence and motivation. The video contrasts expensive, polished visual effects with grittier, amateur footage to represent Kanye's rise to fame and financial success. It features a female character intended to attract viewers, and depicts Kanye displaying stereotypical male hip-hop traits like arrogance through his clothing, lyrics, and fluid movements. The narrative elements show Kanye being created by a machine and suffering in a hospital to symbolize how difficulties have made him stronger, matching the song's lyrics.
Kanye West's "Stronger" music video uses visual elements and locations to portray themes of confidence and motivation. It features a female character intended to attract viewers, and depicts Kanye displaying stereotypical male hip-hop traits like arrogance through his clothing, lyrics, and fluid movements. The video contrasts expensive visual effects during performances with grittier handheld footage, and includes flames around Kanye to imply he's at the peak of his abilities. It shows Kanye going through a machine that creates him, reflecting his self-belief, and in a hospital crying but stating the experience will make him stronger both mentally and as a performer.
This music video analysis document discusses three R&B music videos:
1) Usher's "Burn" from 2004, which uses fire imagery and symbolism to represent the ending of a relationship through conceptual and thematic elements.
2) Mariah Carey's "We Belong Together" from 2005, which tells a narrative story about unconditional love for an ex-partner through her performance and role as the protagonist trying to reunite.
3) Common conventions discussed include lavish lifestyles of artists, sexuality of women through minimal clothing, close-ups of emotions, and fast-paced editing to match song beats. The target audiences are also analyzed.
This music video analysis document discusses three R&B music videos:
1) Usher's "Burn" from 2004, which uses fire imagery and symbolism to represent the ending of a relationship through conceptual and thematic elements.
2) Mariah Carey's "We Belong Together" from 2005, which tells a narrative story about unconditional love for an ex-partner through her performance and role as the protagonist trying to reunite.
3) Common conventions discussed include lavish lifestyles of artists, sexuality of women through minimal clothing, close-ups of emotions, and fast-paced editing to match song beats. The target audiences are also analyzed.
The group chose R&B as their genre because it is diverse with different styles of songs. They selected the solo artist Jasper Vo to draw from personal experiences. The song "Nirvana" by Sam Smith was chosen because it has meaningful lyrics and no existing music video. In the proposed video, Jasper Vo and his romantic interest are shown arguing and spending time together while hints are given that they each have other partners. Their outfits will transition throughout to indicate time passing and changing levels of comfort.
The group chose R&B as their genre because it is diverse with different styles of songs. They selected solo artist Jasper Vo to draw on personal experiences. The song "Nirvana" by Sam Smith was chosen for its meaningful lyrics about a fleeting relationship. The music video will show the couple arguing then going separate ways, with hints they have other partners, to illustrate how the relationship is coming to an end despite their desire to enjoy the moment.
I have created a powerpoint analyzing two music videos Eminem - Not Afraid and Rihanna - We found Love. Brief history, conventions, performance etc are all included in this powerpoint.
The group discussed ideas for their music video, including filming outdoors, using multiple tracks, and contrasting stereotypes. They considered three songs - by Corrine Bailey Rae, Ellie Goulding, and Katrina and the Waves - and chose Corrine Bailey Rae's "Put Your Records On" after pitching their ideas to their teacher. The video will feature floral clothing, fields, and a guitar or records to connect to the song while differing from the original. The target audience is feminist women ages 14-19 who enjoy music, dancing, and drama. Locations will include Hampstead Heath, Camden Canal, and a disused railway, incorporating elements of illustration and disjuncture from the song. A
The document discusses the group's process for choosing a song for their music video project. They brainstormed ideas and themes they wanted to incorporate. Initial ideas included filming outdoors in fields with colorful plants and having retro-style clothing. They considered three songs - "Put Your Records On" by Corinne Bailey Rae, "Your Song" by Ellie Goulding, and "Walking On Sunshine" by Katrina and the Waves. Choosing between the songs was difficult. They created pitches for their video ideas and got feedback from peers and their teacher. Ultimately, they chose "Put Your Records On" because the teacher was enthusiastic about their concepts and locations. The document outlines their artist persona, audience,
Beyonce's music video for "Diva" portrays her as a female hustler in a dark, urban setting that contrasts conventions for R&B videos. The video references Lil Wayne's "A Milli" video for its similar feel. It also references Beyonce's prior video with Jay-Z "Crazy in Love" when a car blows up. The video promotes Beyonce's new song with Lady Gaga by playing it at the end. Beyonce's dance moves sync with the song's beat. Close-ups showcase her singing and appearance as a well-known artist. The video gives a sense of secrecy by showing Beyonce checking if anyone watches her enter a warehouse.
The music video treatment proposes a concept where Ke$ha's song "Take It Off" is portrayed through a teenage rave party in the woods. The storyboard outlines shots that would show characters arriving at nightfall and getting wild, with close-ups of Ke$ha singing and long shots showing the full scene. Color explosions and glitter are planned to depict the excitement, and shots of passed out characters at the end are meant to wrap up the hectic night.
The document provides an analysis of the music video for Miley Cyrus' song "Wrecking Ball". The video depicts Miley singing emotionally while naked on a wrecking ball. It heavily features close-ups of her body. The visuals are used to depict her heartbreak over a relationship ending and correlate with the lyrics. The only product placement is her Dr. Marten boots. The video was meant to showcase Miley's vulnerable side and selling her as an artist, moving away from her innocent child star image.
The document also analyzes Beyoncé's "Run the World" music video. The video features Beyoncé wearing outfits meant to depict strength and leadership. It portrays
Beyoncé rose to fame in the late 1990s as the lead singer of Destiny's Child. Her debut solo album established her as a worldwide solo artist. Throughout her career, her image has evolved from a strong, confident leader of Destiny's Child aware of her sexuality to a more elegant and glamorous queen confident in showing her body through dance and live performances as she has matured. Her music videos portray her as sexy but also as a normal girl having fun with friends.
This document analyzes 6 music videos from various genres and eras. The author provides a detailed summary and analysis of each video, examining elements like camera shots, editing, sound, mise-en-scene, and representations. The goal is to gain inspiration for the type of music video the author wishes to create with their partner.
This document provides specifications for a book cover, including dimensions for the front, back, and inside covers. The front and back covers are specified to be 140mm, while the inside right and left covers are 138mm and 140mm respectively. No text is specified for the inside of the covers.
The video analyzes Shawn Mendes' "Stitches" music video through its use of mise-en-scene, camerawork, editing, music, lyrics, narrative, and how it portrays Shawn Mendes' star image. Key elements include the empty car park representing loneliness, low-key lighting enhancing the depressing tone, and injuries appearing on the character. The video uses the invisible force attacking Shawn to represent his internal pain from a breakup. Towards the end, the injuries are gone, confirming the force represented internal pain.
The document discusses plans for a music video. It will tell the story of a couple whose relationship has deteriorated and lost passion over time. Scenes will show their daily routine and lack of spontaneity. The narrative will progress chronologically, intercutting performance shots of the singer. Filming will take place weekends and after college due to outdoor locations. Distribution will include music channels that play videos during shows to promote the song.
The song "If I Were a Boy" explores relationship problems through a role reversal narrative where Beyoncé imagines being a boy in a relationship. The black and white music video was directed by Jake Nava and shows Beyoncé taking on stereotypical male behaviors that hurt her female partner, like not answering calls, before revealing she is the one being hurt. Stylistic elements like costumes, lighting, camera shots, and Beyoncé lip syncing at the end enhance the story of role reversal and criticism of how some men treat women in relationships.
Beyoncé's 2014 music video for "Drunk in Love" departs from her usual choreographed style and narrative structure. Set on a beach at night, it depicts Beyoncé alone in a drunken state to match the song's theme, shown through her slurred speech, blurred vision, and uncoordinated dancing. The black-and-white filter, sinister music, and Beyoncé's disheveled appearance create an eerie atmosphere enhanced by shaky camerawork and slow editing against the song's fast beat. While the video lacks a clear narrative, it offers intimate glimpses of Beyoncé and Jay-Z's personal relationship through their casual interactions.
The music video for Rihanna's song "Take a Bow" tells the story of a breakup through its narrative-based visuals. Rihanna is portrayed as the protagonist who leaves her boyfriend for his infidelity. Symbolism like Rihanna's black clothing at the start and later red outfit reflect the dark and emotional themes of the song lyrics. Rihanna maintains an image of control and power throughout the video as she ends the relationship.
Kanye West's "Stronger" music video uses visual elements and cinematography techniques to convey themes of confidence and motivation. The video contrasts expensive, polished visual effects with grittier, amateur footage to represent Kanye's rise to fame and financial success. It features a female character intended to attract viewers, and depicts Kanye displaying stereotypical male hip-hop traits like arrogance through his clothing, lyrics, and fluid movements. The narrative elements show Kanye being created by a machine and suffering in a hospital to symbolize how difficulties have made him stronger, matching the song's lyrics.
Kanye West's "Stronger" music video uses visual elements and locations to portray themes of confidence and motivation. It features a female character intended to attract viewers, and depicts Kanye displaying stereotypical male hip-hop traits like arrogance through his clothing, lyrics, and fluid movements. The video contrasts expensive visual effects during performances with grittier handheld footage, and includes flames around Kanye to imply he's at the peak of his abilities. It shows Kanye going through a machine that creates him, reflecting his self-belief, and in a hospital crying but stating the experience will make him stronger both mentally and as a performer.
This music video analysis document discusses three R&B music videos:
1) Usher's "Burn" from 2004, which uses fire imagery and symbolism to represent the ending of a relationship through conceptual and thematic elements.
2) Mariah Carey's "We Belong Together" from 2005, which tells a narrative story about unconditional love for an ex-partner through her performance and role as the protagonist trying to reunite.
3) Common conventions discussed include lavish lifestyles of artists, sexuality of women through minimal clothing, close-ups of emotions, and fast-paced editing to match song beats. The target audiences are also analyzed.
This music video analysis document discusses three R&B music videos:
1) Usher's "Burn" from 2004, which uses fire imagery and symbolism to represent the ending of a relationship through conceptual and thematic elements.
2) Mariah Carey's "We Belong Together" from 2005, which tells a narrative story about unconditional love for an ex-partner through her performance and role as the protagonist trying to reunite.
3) Common conventions discussed include lavish lifestyles of artists, sexuality of women through minimal clothing, close-ups of emotions, and fast-paced editing to match song beats. The target audiences are also analyzed.
The group chose R&B as their genre because it is diverse with different styles of songs. They selected the solo artist Jasper Vo to draw from personal experiences. The song "Nirvana" by Sam Smith was chosen because it has meaningful lyrics and no existing music video. In the proposed video, Jasper Vo and his romantic interest are shown arguing and spending time together while hints are given that they each have other partners. Their outfits will transition throughout to indicate time passing and changing levels of comfort.
The group chose R&B as their genre because it is diverse with different styles of songs. They selected solo artist Jasper Vo to draw on personal experiences. The song "Nirvana" by Sam Smith was chosen for its meaningful lyrics about a fleeting relationship. The music video will show the couple arguing then going separate ways, with hints they have other partners, to illustrate how the relationship is coming to an end despite their desire to enjoy the moment.
I have created a powerpoint analyzing two music videos Eminem - Not Afraid and Rihanna - We found Love. Brief history, conventions, performance etc are all included in this powerpoint.
The group discussed ideas for their music video, including filming outdoors, using multiple tracks, and contrasting stereotypes. They considered three songs - by Corrine Bailey Rae, Ellie Goulding, and Katrina and the Waves - and chose Corrine Bailey Rae's "Put Your Records On" after pitching their ideas to their teacher. The video will feature floral clothing, fields, and a guitar or records to connect to the song while differing from the original. The target audience is feminist women ages 14-19 who enjoy music, dancing, and drama. Locations will include Hampstead Heath, Camden Canal, and a disused railway, incorporating elements of illustration and disjuncture from the song. A
The document discusses the group's process for choosing a song for their music video project. They brainstormed ideas and themes they wanted to incorporate. Initial ideas included filming outdoors in fields with colorful plants and having retro-style clothing. They considered three songs - "Put Your Records On" by Corinne Bailey Rae, "Your Song" by Ellie Goulding, and "Walking On Sunshine" by Katrina and the Waves. Choosing between the songs was difficult. They created pitches for their video ideas and got feedback from peers and their teacher. Ultimately, they chose "Put Your Records On" because the teacher was enthusiastic about their concepts and locations. The document outlines their artist persona, audience,
Beyonce's music video for "Diva" portrays her as a female hustler in a dark, urban setting that contrasts conventions for R&B videos. The video references Lil Wayne's "A Milli" video for its similar feel. It also references Beyonce's prior video with Jay-Z "Crazy in Love" when a car blows up. The video promotes Beyonce's new song with Lady Gaga by playing it at the end. Beyonce's dance moves sync with the song's beat. Close-ups showcase her singing and appearance as a well-known artist. The video gives a sense of secrecy by showing Beyonce checking if anyone watches her enter a warehouse.
The music video treatment proposes a concept where Ke$ha's song "Take It Off" is portrayed through a teenage rave party in the woods. The storyboard outlines shots that would show characters arriving at nightfall and getting wild, with close-ups of Ke$ha singing and long shots showing the full scene. Color explosions and glitter are planned to depict the excitement, and shots of passed out characters at the end are meant to wrap up the hectic night.
The document provides an analysis of the music video for Miley Cyrus' song "Wrecking Ball". The video depicts Miley singing emotionally while naked on a wrecking ball. It heavily features close-ups of her body. The visuals are used to depict her heartbreak over a relationship ending and correlate with the lyrics. The only product placement is her Dr. Marten boots. The video was meant to showcase Miley's vulnerable side and selling her as an artist, moving away from her innocent child star image.
The document also analyzes Beyoncé's "Run the World" music video. The video features Beyoncé wearing outfits meant to depict strength and leadership. It portrays
Beyoncé rose to fame in the late 1990s as the lead singer of Destiny's Child. Her debut solo album established her as a worldwide solo artist. Throughout her career, her image has evolved from a strong, confident leader of Destiny's Child aware of her sexuality to a more elegant and glamorous queen confident in showing her body through dance and live performances as she has matured. Her music videos portray her as sexy but also as a normal girl having fun with friends.
This document analyzes 6 music videos from various genres and eras. The author provides a detailed summary and analysis of each video, examining elements like camera shots, editing, sound, mise-en-scene, and representations. The goal is to gain inspiration for the type of music video the author wishes to create with their partner.
This document provides specifications for a book cover, including dimensions for the front, back, and inside covers. The front and back covers are specified to be 140mm, while the inside right and left covers are 138mm and 140mm respectively. No text is specified for the inside of the covers.
This document provides specifications for a book cover, including dimensions for the front, back, and inside covers. The front and back covers are specified to be 140mm, while the inside right and left covers are 138mm and 140mm respectively. No text is specified for the inside of the covers.
AIDSTAR-One Prevention of Alcohol-Related HIV Risk BehaviorsAIDSTAROne
A growing body of research suggests that alcohol consumption is associated with the sexual behaviors that put people at risk for HIV. In developing countries battling severe HIV epidemics, addressing harmful drinking in conjunction with interventions to reduce sexual risk behavior may reduce HIV transmission more quickly than conventional HIV prevention interventions alone. Developed for program planners and implementers, this technical brief reviews the evidence on new and innovative programs in this emerging area. The brief catalogs what is known about the relationship between harmful alcohol use and HIV sexual risk behavior and offers a critical analysis of interventions to address the issue.
www.aidstar-one.com/focus_areas/prevention/resources/technical_briefs/prevention_alcohol_related_risk_behavior
Jonathan Clark | Agile Turkey Summit 2013Agile Turkey
Serious games can help solve problems through play. They are designed to address "serious" issues like education, news, and business simulations. Games foster innovation by exposing organizations to new perspectives from different types of people and encouraging novel ways of thinking. They can help uncover hidden customer needs and preferences that may not emerge through traditional questioning alone. By gamifying the innovation process, companies can generate new ideas for how to improve products and services in a more engaging way.
Este documento presenta un proyecto educativo llamado "El mundo que yo quiero" que utilizará Facebook para integrar las redes sociales en el trabajo escolar. El proyecto busca crear conciencia ambiental a través de actividades como compartir videos, fotos e investigaciones sobre el medio ambiente. Los estudiantes y maestros participarán en un grupo de Facebook para analizar y reflexionar sobre prácticas diarias relacionadas con el cuidado del medio ambiente.
AIDSTAR-One Report: Rapid Assessment of Pediatric HIV Treatment in NigeriaAIDSTAROne
This document summarizes a rapid assessment of pediatric HIV treatment in Nigeria conducted by AIDSTAR-One in 2011.
Part I identified several barriers to providing quality pediatric HIV care: human resource constraints, lack of caregiver involvement, limited disclosure to children and adolescents, adherence challenges, and inadequate resources at sites. It provides recommendations to address these barriers, such as limiting staff transfers, improving caregiver support, using age-appropriate adherence tools, and expanding electronic medical records.
Part II reviewed outcomes of 1,516 pediatric patients and found 4.2% mortality and 19.1% loss to follow up. Few health systems challenges significantly impacted treatment outcomes. Earlier treatment initiation and reduced loss to follow up are needed.
This document summarizes a study of CEO succession events among the largest 100 U.S. corporations between 2005-2015. The study analyzed executives who were passed over for the CEO role ("succession losers") and their subsequent careers. It found that 74% of passed over executives left their companies, with 30% eventually becoming CEOs elsewhere. However, companies led by succession losers saw average stock price declines of 13% over 3 years, compared to gains for companies whose CEO selections remained unchanged. The findings suggest that boards generally identify the most qualified CEO candidates, though differences between internal and external hires complicate comparisons.
The student analyzed four R&B music videos to understand conventions for their own video. They summarized Alicia Keys' "No One" video, which switches between intimate close-ups of Keys and shots of her in different settings, linking them with fades timed to the song. It focuses attention on Keys through lighting, camera angles, and revealing outfits. The analysis covered technical elements like shot duration and pace matching the beat.
The music video for "Naive" by The Kooks falls into the indie rock genre. It features many shots of the lead singer in urban locations like a club, showing typical indie music video characteristics. The video tells a narrative story that is amplified by the song's lyrics, showing the deterioration of the singer's relationship through scenes that relate to the lyrics. It focuses on the female subject in a voyeuristic way and fulfills the record label's demands for close-ups of the artist. The video is primarily narrative-based rather than a performance or conceptual video.
The music video challenges conventions by using a sad indie-pop song to tell a story about domestic abuse and its impacts. It follows typical music video length and uses only indoor, British locations to represent the lack of freedom and control the main character experiences. Flashbacks and reversing the video add mystery and leave the ending open to interpretation. The album cover is inspired by films like Black Swan that portray psychological impacts, and blends track names with images to be original. The magazine ad follows a popular style to appeal to audiences.
The document discusses various techniques used in music videos to relate the visuals to the lyrics of the song. It provides examples of how several popular music videos enhance the understanding of the lyrics through scenes that relate to the lyrics or the facial expressions of the artists. The document also notes that cameos are used when not enough performance footage is available and that voyeurism and intimate scenes are conventions of R&B music videos.
The document discusses Alicia Keys' music video for "Like You'll Never See Me Again". It notes that the video is very detailed and emotional, earning it recognition as one of the best R&B videos. It goes on to say that the timing of events in the video helps tell the narrative story. It also mentions that Alicia Keys and Common feature as main characters representing a couple where the man passes away, and discusses casting considerations for recreating the video. Finally, it describes the song as having strong meaning and emotion as a love song about cherishing time with loved ones.
The document discusses various techniques used in music videos that were researched and incorporated into the student's own music video project. These include linking the visuals to lyrics, syncing shots with the music, using conventions of the pop genre like effects and gazes, and challenging some conventions by using simpler clothing styles. The student aimed to tell a narrative story through their video and received feedback that their use of music-to-video synchronization was successful at engaging the audience.
The student created a music video, album, and website for a fictional pop artist named Jayme-Lee. They researched conventions of pop music videos and incorporated elements like linking the visuals to lyrics, using performance, narrative, and concept-based scenes. Special effects like split screens and fades were used. Feedback noted the need for more dramatic scenes to balance out the positive ones. Color themes and fonts were carried through the different products to create cohesion around the artist's message of addiction. The combination of products helped tell the story and symbolism within the album.
Our music video uses several common conventions of pop music videos:
1) It has fast cuts that match the beat of the track to keep a fast pace.
2) It tells a lighthearted love story narrative through happy memories of the artist and her boyfriend.
3) It features close-ups of the artist's face to promote her.
4) The visuals correspond to the lyrics, depicting happy memories for upbeat parts and a serious fight for sad parts.
Our music video uses and develops conventions of real pop music videos in the following ways:
1) It has fast cuts that are on the beat to match the fast pace of the track.
2) It tells a narrative of a couple having a fight but realizing their love through scenes depicting happy memories between the couple with bright colors.
3) It includes close-ups of the artist's face to promote her and appeals to a younger audience with its fun and lighthearted love story.
The document summarizes and analyzes a music video the author created in reference to music video theory. It examines the narrative, editing, camerawork, and relationship between visuals and lyrics/music. The summary analyzes these elements in the author's video and references how other popular music videos use similar techniques, like Taylor Swift's "Trouble" video which tells a narrative through the lyrics. Quick cuts, close-ups of the artist, and handheld camerawork are used to emphasize the beat and maintain focus on the performer.
The document analyzes several R&B music videos to understand common conventions in the genre. It summarizes 5 videos analyzed in depth, highlighting traits like close-ups of the artist singing to the camera; bare, light-filled sets focusing attention on the artist; and intimate scenes between artists and lovers with motifs like light or water. Common traits across the analyzed R&B videos include portraying artists in wealthy, lavish settings and using close-ups, lighting, and camerawork to portray intimacy and draw focus to the artist.
The document analyzes how the media producer's music video product uses and challenges conventions of the music video genre. It discusses 13 conventions the product used, such as close-ups, visual representations of lyrics, and themes of looking. It also discusses 8 conventions that were challenged, including sexualization of the female body, camera movement, and dance routines. The document then discusses how the producer researched conventions of pop music videos and album ads to develop their product while making it unique.
The document provides an analysis of a music video created by the author in reference to five criteria for effective music videos. It examines the narrative, editing, camerawork, and diegesis of the video based on theories of what makes an effective music video. It also references other popular music videos that demonstrate similar techniques. The analysis finds that the author's video effectively illustrates the song lyrics through visuals, uses editing and camerawork that enhances the music, prominently features the artist, employs voyeurism to develop characters and the narrative, and includes intertextual references to appeal to the target audience.
There are three main types of music videos:
1) Performance-based videos feature the artist(s) performing the song, typically on stage or in a studio. These allow the artist to showcase their talents and are common for pop singers.
2) Narrative-based videos tell a story or follow plot/characters, either acted by the artist or other actors. They can appear as short films with music. Taylor Swift's "We Are Never Ever Getting Back Together" is an example.
3) Conceptual-based videos are based on an unusual or obscure idea that may not relate to the song's meaning, appealing to niche audiences. The Vaccines' "Handsome" uses aliens and explosions in a
In what way does your media product developShakera Malikà
The document discusses how the media product develops and challenges conventions of real music videos. It summarizes the key conventions used in R&B music videos like love stories, prologues, flashbacks, and lip syncing. The media product follows some conventions but also challenges them, such as using non-diegetic sound and portraying women in a positive, non-sexualized way. It analyzes the camera shots, editing, mise-en-scene, and clothing choices used and how they develop genre conventions or provide alternative representations.
The document discusses how the media producer's music video takes influence from conventions of the rock music genre. It draws inspiration from videos by Yellowcard, You Me at Six, and Panic! At the Disco in terms of narrative style and setting. It also follows conventions like matching the video's pace to the song's rhythm and featuring close-ups during important parts of the song. However, it challenges genre conventions by having a slower, more emotional style that mixes elements of rock and indie music.
The document discusses various conventions used in music videos and ancillary products for the acoustic/singer-songwriter genre. It provides examples of how the artist's costume, location, props, and performer presentation follow conventions of appearing natural and authentic. In contrast, it analyzes how women are often objectified in pop and hip hop videos. The document also discusses conventions used in the layout and design of the artist's digipak and magazine advertisement ancillary products.
The document discusses various conventions used in music videos and ancillary products for the acoustic/singer-songwriter genre. It provides examples of how the artist's costume, location, props, and performer representation challenge or develop genre conventions. The editing, representation of women, and layout of the digipak and magazine advert follow typical conventions for the genre. Close-up shots and a focus on natural performance are used to create an intimate video reflective of the genre's tone.
Applying Goodwin's theory to music videos - Beyonce single ladiessdeabr2
This document applies Goodwin's theory of music video analysis to Beyoncé's "Single Ladies" music video. It analyzes various elements of the video including voyeurism through its focus on the dancers' bodies, close-ups of Beyoncé to promote her music, and how the lyrics and visuals reinforce each other. It also examines genre characteristics like the makeup, fashion, and setting that identify the video as R&B. The document concludes by noting how this analysis will inform the creation of the author's own music video.
This document discusses the creative decisions made in developing a music video. It describes taking inspiration from other music videos in terms of incorporating performance, using confined car scenes to focus on a couple, and including a narrative to make the song more relatable. Equilibrium theory was also applied to the narrative structure to start with the couple happy, introduce conflict, and resolve it to increase understandability. Inspiration was drawn from other album covers and posters to design promotional materials in a simple, effective way focused on the key information.
John Landis, born in 1950, is renowned for directing Michael Jackson's 14-minute "Thriller" music video released in 1983, which is considered the greatest music video ever for its impact on popular culture through skillfully blending film and music. The plot of the "Thriller" video saw Michael Jackson and his date stranded in a forest after dark, where Jackson transforms into a werewolf when a full moon rises.
John Landis, born in 1950, is renowned for directing Michael Jackson's 14-minute "Thriller" music video released in 1983, which is considered the greatest music video ever for its impact on popular culture and effective blending of film and music. The plot of the "Thriller" video involves Michael Jackson and his date getting stranded near a forest at night, then Jackson transforming into a werewolf when a full moon appears.
John Landis, born in 1950, is renowned for directing Michael Jackson's 14-minute "Thriller" music video released in 1983, which is considered the greatest music video ever for its impact on popular culture through skillfully blending film and music. The plot of the "Thriller" video saw Michael Jackson and his date stranded in a forest after dark, where Jackson transforms into a werewolf when a full moon rises.
Narrative theory describes approaches to understanding narratives or storytelling. The main theorists discussed are Claude Levi-Strauss, Vladimir Propp, and Tzvetan Todorov. Levi-Strauss focused on binary opposites like day/night structuring texts. Propp identified 32 character categories in folk tales, like hero and villain. Todorov proposed 5 stages to writing a narrative: equilibrium, disruption, realization, attempt to repair, and restoration of equilibrium. The document discusses applying these theories to a music video by using opposites, including defined characters, and employing flashbacks with an unconventional ending.
The document analyzes and summarizes four R&B music videos to understand common conventions in the genre. It finds that the videos commonly feature minimalist sets focused on the artist, close-ups of the artist singing directly to the camera, narrative elements that relate to the song lyrics, and imagery that promotes the artist's attractiveness and femininity. Motifs like lighting, instruments, and reflections are used consistently within and across videos. Shots are often edited to the beat of the song. The analysis aims to help the document's author create their own R&B music video that applies and challenges typical conventions.
Amerrah Four will be releasing a new album titled "Letter Word" on February 14th, which can be found on their website www.amerrah.co.uk. The album will include their new single "Love Song" which listeners can download.
The document discusses several narrative theory concepts that can be applied to constructing a narrative for a music video. It outlines Claude Levi-Strauss's theory of binary opposites, Vladimir Propp's identification of 32 character categories for folk tales, and Tzvetan Todorov's five stages of narrative structure: equilibrium, disruption, realization, attempt to repair, and new equilibrium. When making the music video, the document proposes incorporating these concepts through using day/night imagery, defining character roles of victim and superhero, and employing flashbacks to tell a linear story that ends where it began to subvert expectations.
The document discusses several narrative theory concepts that can be applied to constructing a narrative for a music video. It outlines Claude Levi-Strauss's theory of binary opposites, Vladimir Propp's identification of 32 character categories for folk tales, and Tzvetan Todorov's five stages of narrative structure: equilibrium, disruption, realization, attempt to repair, and new equilibrium. When making the music video, the document proposes incorporating these concepts through using day/night imagery, defining character roles of victim and superhero, and employing flashbacks to tell a linear story that ends where it began to subvert expectations.
The document appears to be the front cover of a publication. It contains repeated words and phrases including "love", "rain", "hate", "rush", "only", "need", "rock", and "gold". The publication's title may be "Ammerrah FOur letter word". However, most of the front cover consists of repetitive words with no clear meaning or message.
1) The songwriter expresses their love for their partner through writing them a love song.
2) Flashbacks are shown of the couple's memories together like dancing and holding hands.
3) The lyrics describe their bond and how the songwriter can't imagine being without their partner who gives them what they need.
The CD cover features a close-up shot of the artist blowing a kiss. The artist's name is prominently displayed in a handwritten font style, suggesting a personalized signature. Additional details include rainbow-colored words in the background hinting at the album's song titles, a feminine color scheme, and the album name in a smaller italic font colored gold.
The document summarizes and analyzes several album covers from R&B artists including Keri Hilson, Rihanna, Beyoncé, and Ciara. Common techniques across the covers include featuring the artist's name prominently to promote recognition, positioning the artist visually to engage the audience, and incorporating stylistic elements like costumes, lighting, and color schemes to convey themes of femininity, romance, and empowerment.
240529_Teleprotection Global Market Report 2024.pdfMadhura TBRC
The teleprotection market size has grown
exponentially in recent years. It will grow from
$21.92 billion in 2023 to $28.11 billion in 2024 at a
compound annual growth rate (CAGR) of 28.2%. The
teleprotection market size is expected to see
exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
growth rate (CAGR) of 26.0%.
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Loveget joys
Get an intimate look at Dinah Mattingly’s life alongside NBA icon Larry Bird. From their humble beginnings to their life today, discover the love and partnership that have defined their relationship.
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspirationgreendigital
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Sagagreendigital
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
Everything You Need to Know About IPTV Ireland.pdfXtreame HDTV
The way we consume television has evolved dramatically over the past decade. Internet Protocol Television (IPTV) has emerged as a popular alternative to traditional cable and satellite TV, offering a wide range of channels and on-demand content via the internet. In Ireland, IPTV is rapidly gaining traction, with Xtreame HDTV being one of the prominent providers in the market. This comprehensive guide will delve into everything you need to know about IPTV Ireland, focusing on Xtreame HDTV, its features, benefits, and how it is revolutionizing TV viewing for Irish audiences.
Barbie Movie Review - The Astras.pdffffftheastras43
Barbie Movie Review has gotten brilliant surveys for its fun and creative story. Coordinated by Greta Gerwig, it stars Margot Robbie as Barbie and Ryan Gosling as Insight. Critics adore its perky humor, dynamic visuals, and intelligent take on the notorious doll's world. It's lauded for being engaging for both kids and grown-ups. The Astras profoundly prescribes observing the Barbie Review for a delightful and colorful cinematic involvement.https://theastras.com/hca-member-gradebooks/hca-gradebook-barbie/
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Paul Haggis is undoubtedly a visionary filmmaker whose work has not only shaped cinema but has also pushed boundaries when it comes to diversity and representation within the industry. From his thought-provoking scripts to his engaging directorial style, Haggis has become a prominent figure in the world of film.
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Due to their ability to produce engaging content more quickly, over-the-top (OTT) app builders have made the process of creating video applications more accessible. The invitation to explore these platforms emphasizes how over-the-top (OTT) applications hold the potential to transform digital entertainment.
At Digidev, we are working to be the leader in interactive streaming platforms of choice by smart device users worldwide.
Our goal is to become the ultimate distribution service of entertainment content. The Digidev application will offer the next generation television highway for users to discover and engage in a variety of content. While also providing a fresh and
innovative approach towards advertainment with vast revenue opportunities. Designed and developed by Joe Q. Bretz
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Leonardo DiCaprio, a name synonymous with Hollywood stardom and acting excellence. has captivated audiences for decades with his talent and charisma. But, the Leonardo DiCaprio haircut is one aspect of his public persona that has garnered attention. From his early days as a teenage heartthrob to his current status as a seasoned actor and environmental activist. DiCaprio's hairstyles have evolved. reflecting both his personal growth and the changing trends in fashion. This article delves into the many phases of the Leonardo DiCaprio haircut. exploring its significance and impact on pop culture.
Modern Radio Frequency Access Control Systems: The Key to Efficiency and SafetyAITIX LLC
Today's fast-paced environment worries companies of all sizes about efficiency and security. Businesses are constantly looking for new and better solutions to solve their problems, whether it's data security or facility access. RFID for access control technologies have revolutionized this.
Matt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdfAzura Everhart
Matt Rife's comedy tour took an unexpected turn. He had to cancel his Bloomington show due to a last-minute medical emergency. Fans in Chicago will also have to wait a bit longer for their laughs, as his shows there are postponed. Rife apologized and assured fans he'd be back on stage soon.
https://www.theurbancrews.com/celeb/matt-rife-cancels-bloomington-show/
Top IPTV UK Providers of A Comprehensive Review.pdfXtreame HDTV
The television landscape in the UK has evolved significantly with the rise of Internet Protocol Television (IPTV). IPTV offers a modern alternative to traditional cable and satellite TV, allowing viewers to stream live TV, on-demand videos, and other multimedia content directly to their devices over the internet. This review provides an in-depth look at the top IPTV UK providers, their features, pricing, and what sets them apart.
2. After choosing our track for the music video, Love Song by Ameerah, I decided
to do some analysis of current music videos. This will enable me to be aware of
the general conventions of a music video, which i can later apply and challenge
when making my own. Additionally, by looking at R&B videos in particular as
this is the genre of my song, I will be able to familiarise myself with what is
expected and commonly shown.
The following sides show a few of the music videos I analysised, in total 4,
along with their common convections with I have highlighted through capturing
the specific moments in the video and an ending summary of traits in the R&B
genre.
3. Goodwins Theory
Goodwins theory of music video analysis falls under these six points:
1. Music videos demonstrate genre characteristics
(e.g. stage performance , dance routine for boy/girl band).
2. There is a relationship between lyrics and visuals
(either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals
(either illustrative, amplifying, contradicting).
4. The demands of the record label will include the need for lots of close ups of the artist
and the artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to notion of looking (screens within screens, telescopes,
etc) and particularly voyeuristic treatment of the female body.
6. There is often intertextual reference (to films, tv programmes, other music videos etc).
With these point is in mind I analysied the following music videos:
4. Videos that I analysised in depth
As mentioned before, after watching numerous music videos, here are the main videos that I decided to
focus on in terms of finding out the general conventions of an R&B video. I have chosen these four as
they sound most similar to our song (the tempo and narrative) I will be creating the video for:
<<<Alicia Keys- No one
I chose this song as my first analysis as the song talks about the artist
having strong feelings for someone and not letting anyone get in the
way. This relates to our song, which mentions ‘your the air I breathe
and I can’t live without you’. This video is performance based
Mariah Carey- We Belong Together>>>
This second music video narrative is about a broken relationship, however the
artist id declaring her love for her ex partner. similiar to our song ‘even though we
fuss and fight, i swear i’ll never leave you’. This video is both performance and
narratively based
5. Videos that I analysised in depth
As mentioned before, after watching numerous music videos, here are the main videos that I decided to
focus on in terms of finding out the general conventions of an R&B video. I have chosen these four as
they sound most similar to our song (the tempo and narrative) I will be creating the video for:
<<<Alicia Keys- No one
I chose this song as my first analysis as the song talks about the artist
having strong feelings for someone and not letting anyone get in the
way. This relates to our song, which mentions ‘your the air I breathe
and I can’t live without you’. This video is performance based
Mariah Carey- We Belong Together>>>
This second music video narrative is about a broken relationship, however the
artist id declaring her love for her ex partner. similiar to our song ‘even though we
fuss and fight, i swear i’ll never leave you’. This video is both performance and
narratively based
6. Videos that I analysised in depth
As mentioned before, after watching numerous music videos, here are the main videos that I decided to
focus on in terms of finding out the general conventions of an R&B video. I have chosen these four as
they sound most similar to our song (the tempo and narrative) I will be creating the video for:
<<<Alicia Keys- No one
I chose this song as my first analysis as the song talks about the artist
having strong feelings for someone and not letting anyone get in the
way. This relates to our song, which mentions ‘your the air I breathe
and I can’t live without you’. This video is performance based
Mariah Carey- We Belong Together>>>
This second music video narrative is about a broken relationship, however the
artist id declaring her love for her ex partner. similiar to our song ‘even though we
fuss and fight, i swear i’ll never leave you’. This video is both performance and
narratively based
7. <<<Beyonce- Halo
The lyrics of this song deals with a woman who has had problems with her previous
relationships, and she explains that she has trouble trusting men. However, we meets a
someone who has changed her views on love and trust. This video is narrative based and
dance routine based
Usher ft Alicia Key-My Boo>>>
Like our song, this track deals with a relationship that may
be long distance, and despite being famous, the two people
in the narrative do not let that get in the way of their love. This video is
narrative based
8. No one - Alicia Keys : directed by Justin Francis 2007
1 The music video commences with the close up of what we later find out to be a
gear. This is the first motif in this video, as throughout extreme close ups of this image
appear. Fades link these shots, and continue throughout the whole song, creating a
delicate feel which fits the beat of the song and the lyric. This is also being used by
the directors to sell the artist soft persona. The subtle fades also make it feel as
though you are blinking as and thinking about the music as Alicia Keys sings centre
framed directly to the camera via a medium close up: typical of an R&B music video
2 The audience is initially introduced to the artist, who is sitting in the middle of a
5
bare room with sophisicated deco, including big windows which allows loads of light
1 to flow onto the artist. This is quite typical of this genre as it focuses the viewers
attention on the singer as r&b is very much focused on the artist, explaining the
simple and minimal use of mise en scene and scenery. Simultaneously it helps create
an angelic image of Alicia Keys who is known as being quite admirable
3 There are many medium close ups in the song as we focus once again on the artist
and what she is singing, while long shots in between is used to show her figure, a
selling point for many female r&b artists, as it is typical of them to appear sexy. There 6
is minimal make-up, which is quite soft in order to continue the soothing theme of
the song
2
4 This establishing shot reveals to the audience that the video is based around the
idea of Alicia Keys being on difference sets, a concept of this video as although she is
in four different sceneries her love is still the same towards the person she is singing
about
5 Close- ups of the artist, which her lips almost in centre screen and her eyes
looking straight at the camera makes the viewer feel like the artist is singing directly
at them. This encourages of relationship to be built up directly between the artist and 7
3 the viewer, which is important in promoting the artist as it will cause them buy into
the artists material as they get more familiar with her
6 This sets mise en scene has instruments, another recurring theme which is quite
often associated with this highly musically sophisicated artist , in the background that
are included in the song creating a band feel, even though it is just her in the room-
highlighting she is a solo artist. Her costume has changed to be quite tight, and short
revealing her figure
7 A close up of her playing the keyboard emphasises what the Alicia Keys is known 8
for
4
8 The second motif during the song appears here first- a watch
9. 10 As the camera pans across the room, pass a silhouette of
people dancing, we are directed to Alicia Keys who is against a
wall. A group of dances in a music video of this genre is very
typical as it helps to sell the song as it shows people enjoying
the music, which unconsciously makes the listener enjoy the
song since they the watching people having fun. The camera
keeps switching between the two sets, which the pace of the
edits and the duration of the shots (mostly quick at chorus to
build up pace since audience already know what is said, to
9 longer duration shots for the verses to they can 13
concentration on what is going on)all at the same rate as the
beat of the song
11 Again soft light is shining directly on the artist to make her
stand out even in a crowded dark room. Low key lighting is
used throughout to create a chiaroscuro effect, accentuating
Alicia Keys in the frame. This is just one example of a high
angle shot, which is commonly used throughout as she sings
which could perhaps suggest that the song is greater than her.
This also gives the audience as little power over the female
artist, as if looking over her, creating a supportive attitude 14
10 towards her
12 The motif recurs
13 The final set in designed to be outside on a quite street. To
match the lyrics we can see that it is raining. The idea of the
piano follows
14 A birds eyes shot later brings us back to the scene with a
group of people dancing Alicia Keys who is centre, and
dancing. The camera zoom in on the crowd, making the
15
audience feel they are viewing something that is perhaps
11 private, making them feel priviliged, as if they have been invited
in, therefore promoting the artist as being embracing to her
fans
15 There are medium shots of her body throughout the video
as she dances. This is a common convection is r&b videos as
the artists are also known for the ways they present
themselves and body image is very important when trying to
sell the artist. During these shots the artist is quite flowly in
her movement, emphasising her artist image of being gentle
12 16
16 To end, the camera zooms out to reveal the sets are
contained in this gear shape, the recurring image, which could
be of a clock
10. We Belong Together- Mariah Carey: directed by Brett Ratmer 2005
1 Audiences are introduced by a pan and long shot to a big house in
what looks to be a well kept area. This is typical of the r&b genre, as
people are normally portrayed as having big houses/cars, therefore
being successful, another example is...
2 At first the audience is not sure of who the artist is, as we only
see her feet, and the silk around her drop as she walks. The room is
light, with no mise en scene except for curtains. This type of location
1 5 is typical for a r&b promotion video
3 The director then introduces us the who the artist os as she lie on
a bed, with just covers covering her body. White is perhaps used to
represent purity or innocence despite the fact that she is naked
4 Similarly to the Alicia Keys video, close ups are used throughout as
the singer sings straight at camera, making a connection to the
2 viewer
6
5 The next room appears grand, continuing on with the theme, and
there is minimal decoration- a fireplace, plants and neutral colours
6 The camera zooms into Mariah Carey who is sitting by her mirror
(a common action) as she sings, and does her make- up. This is
typical of how women are represented in r&b videos, spending time
on their appearance. The mirror in particular could be used as it
shows the artist reflecting on the lyrics, and as the artist herself
3 focuses on actual reflection, the audience is also obligied to do so
7
and pay attention to her appearance.
7 Close ups of her lips are used often throughout, which is centre
screened
8 The artist again sings, in a bare room, shown by a close up of her
face, putting all attention on her. Make- up is quite subtle and
4 8 typically, wind blows her hair making her appear delicate. This
creates the stereotypical view of a female artist as being feminine
11. 9 We see a full shot of the artist sitting, in centre screen. This is
done to show her body, in particular her legs and her pink silk long
cut dress. This highlights her femininity, in particular her
attractiveness, a common theme that the lyrics of and r&b song
talks about
10 Like in many videos i have analysised, the artist in showering as
they are singing. This could be done to show they are trying to 9 13
wash something, such as memories, or makes them appear pure
11 The make that the artist is singing about is introduced to us
subtly through short clips of him walking (done with both long/
close ups)
12 As the narrative goes on, the audience later get to see that the
singer is actually getting married, however she is still singing the
song. Observely, most of the narrative is developed during the
verses, while the perform is during the chorus. This could be done
10 14
to
13 Many close ups of the artists body is shown, however the top of
the head is typically cut of instead of it being including in the frame
14 A flashback, shown in black and white, then justifies to the
audience who the artist is singing about, as a rose is captured in the
shot, symbolising love
15 A long shot of the artists body is occasionally used to show
their figure. Again the room is bare and light, and she is dressed in 15
11
white so we focus on her
16 The song ends with tracking shots, following the artist and her
lover as they run away from the scene of her wedding to another
man
Throughout fades, are used to link the quite long duration shots
and are edited to the beat of the music, apart from the chorus with
is quite. A dissolve is also used to create a faint transition
12 16
12. Halo- Beyonce: directed by Philip Adelman, 2009
1 2 3 4
1 The first shot fades in from black with a close up of the artists face. A bright light shines in from the window, a motif throughout, making her appear angelic
and relates to the title of the song. Both the fade and spot light on the artist seem to be typical in a female r&b artist videos
2 A high angle shot of the artists partner in soon straight away in this song, as he sleeps
3 A recurring shot that is used often in this video is off Beyonce standing in front of her partner, as the light shines on her face, while their is a shadow on his.
4 Extreme close ups of them holding hands, and many similar shots throughout show them being intimate
5 A bare room is used with plenty of light coming in is where the artist later dances; minimism recurring
6 High angle shots of Beyonce dancing below shows her partner watching from above.
7 Another moment in shown of her being close to him as she plays with his hands
8 Like in the other videos I analyised, the artist’s lips are in centre frame as she sings.
Most shots are linked by the motif, a flash of bright light to fade us the next shot
5 6 7 8
13. 9 10 11 12
9 , 13 &14 Throughout, more scenerios of them doing stuff together are shown, to represent their love as being quite strong, as they appear dependent an each
other
10 Again, the shot is of them standing close together with her face lit up by the light, and his in silhouette
11 A point of view shot shows them lying down next to each other
12 There are often medium shots of the artists body as she dances
15 As the video is ending the artist is seen under water in a tight white dress. Typically in r&b, scenes are sometimes done under water as people swim as it is
maybe seen as a graceful activity
16 Finally close ups are used as the two get closer together with light flooding in form the background
Through the duration the camera appears to be shaky when it is filming the two standing together. This hand held camera makes it feel like you are actually there
amongst them
16
13 14 15
14. My Boo- Usher Ft Alicia Keys: directed by Chris Robinson, 2004
1 The music video starts in a dark room with light coming from a lamp
2 The first artist, Usher is introduced to us almost immediately, with a pan shot, as lies on the sofa singing
3 The second artist is then shown an screen via a high angle, lying on a bed. The mise en scene consists of a
chandelier, two lamps and neutral elegant decoration.
1
4 & 5 The camera then match cuts to clips of Alicia Keys, panning her body and up to her face at a level shot.
This makes the audience feel that they are getting closer to the artist and actually scanning her body
resembling the way they would if the artist was in front of them, while her costume, a red silk dress could be
used as a symbol of love or seduction (which relates to the song).
6 As the artist sings in while looking in a mirror, this could be used to highlight the fact that her lyrics are a
reflection on her love life and the picture on the mirror further stresses this as it shoes a moment of the
two together
2
7&8 The camera continues to switch between the two and their are numerous close ups of Alicia Keys lips-
a feature that many R&B music videos focus on. The male artist in the video is many in shadow, compared to
the female which is normally in light. This could be a representation that females are the main subject in
videos
3
4 5 6 7 8
15. 9 10 11 12
9 The prop of a rose in this shot symbolises love and is of a setting in which two people should be. This shot then switched
to a shot by a match cut of a piece of fruit in Ushers house, showing that they are alike even though they are apart
10 Again, the artists reflection is focused on to show they are doing just this, reflecting on the situation
11 These next two examples are of instances where the female is made to look ‘sexy’ to appeal to the male audience. Using a
long shot to show off her body and clips of her playing with her hair illustrate the perception of women
12 Later on in the video, as the two are going to meet each other the camera does a match cut between the two walking 13
down the road, compared the masculinity of the mans walk with the femininity of the woman’s revealed legs. It also shows
then doing something at the same time
13 & 14 A low angle shot of Usher as he is taking off his hood to show this face, makes him appear quite dominant ,a usual
preseption of the male r&b artist. This could also be quite pleasurable to the audience as they are directly under him and
almost looking up to this inspirational artist- another selling point the director is using
15 The ending of this video is of the two singer together, in center screen as they embrace each other. This is the first time
they are together in the video and shows them as being one
Shots in this video are connected by match cuts, to the artist who is currently taking the lead in singing, and the pace of the 14
cutting matches the beat of the song
15
16. Summary
After studying these music promos i can now conclude the general conventions that most videos seem to have in common:
.The genre characteristic of an R&B video is to typically have the have a narrative that in complementary to the lyrics of the song,
illustrating it. It always has some sort of performance clips of the artist (mostly by themselves in the form of close ups) singing to the
camera and selling themself as an individual (particually female artists). This is also almost always some sort of dance routine in an r&b
video and music is all about expression and dancing is highly associated with this genre. Intertextuality is often used in the lyrics of r&b
music via the lyric and occasionally the narrative the video ( Beyonce and Jay-Z Bonnie and Clyde)
. The use of the effect, a fade, is used a lot in an R&B video to present a smooth change from each shot. This fits with the genre, as r&b
stands for rhythm and blues, blues being a relaxed type of music
. The R&B lifestyle is presented as being glamourous, as expensive props are placed in the mise en scene
. The pace of the cutting matches the beat of the music
. There is normally minimal mise en scene, sometimes a bare room with just the artist singing so that all attention is focused on them-
R&B music is about the artist and their relationship with the audience
. Low key lighting and shadow is used effectively when conveying certain meanings
. There are sometimes subtle matches of the words with the action seen in screen, in addition to more complex meanings portrayed by
motifs for instance
. The duration of shots seem to be long in the verses so attention is payed to the lyrics, while faster cutting is at choruses when the
audience is more familiar with the repetition of the words
. The females body is often used to appeal to the male audience, while the male appearing dominate for the female
. The artist and their lover is often together at the end of the video, creating a happy end of the narrative