Big data and analytics can drive business value for consumer packaged goods (CPG) and over-the-counter (OTC) companies by gathering valuable consumer data and turning that understanding into a competitive advantage. However, many companies face challenges like internal IT focusing only on back-office data and failed Hadoop projects with no proven value. To succeed, companies should embrace cloud-based big data platforms, connect diverse data sources, empower business users, invest in skills over software licenses, and start small by driving value at scale.

1. BIG DATA IN FMCG – DRIVING BUSINESS VALUE
Wilmer Peres
Director – Big Data & Analytics

3. Future winners in CPG/OTC will
have the capability to gather
valuable data
and turn that consumer
understanding to competitive
advantage

5. IT focused on internal data & working with back-office functions
High rate of failed Hadoop PoCs with no proven business value
Front-office business functions going rogue with vendors on silo data sets
Classic BI stacks running on internal data centres – slow - rigid - expensive
5
Common Challenges

6. 6

8. Big Data and BI… Can they help each other?

10. Big Data stacks are ready for prime time
Embrace cloud
Focus on the platform – connect the data – empower business users
Invest in people – not in licenses
Keep it simple – drive small value big with scale
10
Key Takeaways

11. Questions & Contact
wilmer.peres@rb.com