Branded is a global motorsports merchandise company that owns the grid and street. It has unique positioning in the motorsport world. Branded designs, sources, and supplies a comprehensive range of co-branded and team-branded products for sponsors. It understands the needs of each motorsport category. Branded sells products through various channels like distributors, trackside, sponsors, retailers, and e-commerce. It has a global supply chain and centralized European warehouse for flexibility and prompt supply. In recent years, Branded implemented e-commerce platforms, launched storefronts for teams like Mercedes F1 and Haas F1, and integrated an ERP system for improved processes. The company has seen two-digit