This document outlines a strategic plan for implementing a balanced scorecard at Autoprix, an automotive service center. The balanced scorecard will help Autoprix achieve its vision of being a leading company in its sector by satisfying customer needs, providing quality service, and increasing sales by 30%. An action plan divides tasks for designing and presenting the balanced scorecard approach among group members with a deadline of July 17, 2019. Questions are also provided to help evaluate how well the balanced scorecard improves Autoprix's strategic competitiveness, sales growth, customer complaints, employee training, quality, and decision-making.

1. STRATEGIC PLANNING
TUTORIAL WORK
LECTURER: MAX GALARZA
UNIVERSIDAD CATÓLICA SANTIAGO DE GUAYAQUL
TOPIC:
BALANCED SCORECARD- AUTOPRIX
MEMBERS:
ALCIVAR GERMAN
CASTRO MELISSA
MENDEZ CLAUDIA
SALVATIERRA JULEISY
GRADE: 10

2. • Automotive service center
that dedicates to the sales
of tires, rings, batteries
and accessories.

3. • Autoprix exists to satisfy the needs of the clients, always providing a fast and
safe service through the use os specialized machinery adaptable to the different
types of vehicles that come to our stablishment, always ensuring that exceeds
expectations, translating all this tranquility and security.

4. • To be a leading company in the car maintenance sector, dedicated to the sales of
tires, rings, batteries and accessories becoming the best automotive service
center that looks after the interests of users for the best performance of vehicles.

5. BALANCED
SCORECARD
by Robert Kaplan and David

7. • Implement balanced scorecard
strategy in Autoprix company.

8. Due Date:
17 TH JULY 2019
17TH
JULY
BALANCED SCORECARD

10. DECISION MANAGEMENT PROCESS
1. Clarify and
translate the
vision and
strategy
2.
Communicate
and link the
objectives
and strategic
indicators
3. Planning,
setting
objectives
and aligning
initiatives
strategic
4. Increase
feedback and
strategic
training

12. • Due Date: 17th july 2019
• Position the Brand in the consumer´s mind
• Increase the sells in 30%
• Be recognized for its quality and benefits

13. 1. Is the strategic competitiveness of Autoprix, enhanced
with the use of the balanced scorecard?
2. Are the sales growth rate of Autoprix, enhanced by the
use of the balanced scorecard?
3. Does the customer complaints reduce using the
balanced scorecard?
4. Do you think using a balanced scorecard encourages
employee training?
5. Do you think using balance scorecard improve product
or service quality?
6. Does delivery services greatly improve to costumers
with the use of the balanced scorecard?
7. Do you think the strategic decision making will enhance
the balance scorecard function?
8. What do you think about the new economy
measurements? would they impact your business?

14. 17 18 24 25 31 7 8 14 15 21 22 28
Choose a company CASTRO
Get information about the
company SALVATIERRA
Divide the information ALCIVAR
Design the film MENDEZ
Film the video SALVATIERRA
Edit the video MENDEZ
Design slides ALCIVAR
Practice inhouse
presentation EVERYONE
Final presentation EVERYONE
JULY AUGUST
GANTT CHART SOURCE
GANTT CHART

15. REFERENCES
http://www.balancedscorecard.org/BSC-Basics/About-the-Balanced-Scorecard
https://www.investopedia.com/terms/b/balancedscorecard.asp
https://www.google.com/search?q=balanced+scorecard&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjJ
6fmJ1srcAhXk7IMKHdxjCaEQ_AUICigB&biw=1366&bih=613#imgrc=coe-7asVwDamSM:
https://onstrategyhq.com/resources/video-strategic-planning-with-the-balanced-scorecard/
http://pesquisabsc.com.br/artgs/RESUMEN.CMI.Kaplan.Norton.pdf
http://www.balancedscorecard.org/