Cant Buy Me Love: How to Leverage Earned Media to Grow Your Web PresenceConductor
The document discusses how earned media is better for growing a web presence than paid media. It argues that only 18% of clicks from paid distribution go to the desired location, while the rest are wasted. True love and customer loyalty cannot be bought, they must be earned through quality content and innovation. The document provides tips for improving content, search, social, community, and email marketing through earned media strategies.
4 Technology Trends to Watch - Growth of Mobile, Internet of Things, 3D Print...Mike Merrill
Presentation delivered as a Keynote at The Pinnacle Corporation's Annual Customer Event. Discusses mobile, Internet of Things, 3D Printing, and Collaborative Consumption. Mentions IFTTT, SmartThings, Belkin WeMo, MakerBot, Foursquare among others
How to Build Brand Loyalty & Brand AdvocatesJoanna Lord
I presented on how to build brand loyalty and grow a community of brand advocates at SearchLove San Diego. Learn tips and tricks on how to create, launch and measure successful brand marketing campaigns.
The document discusses how individuals can brand themselves using social media. It recommends establishing an online identity through a personal webpage, blog, and social media profiles. It also provides tips on using keywords, calls to action, and analytics to attract an audience and measure engagement. The goal is to define what your personal brand represents and build recognition over time through consistent posting and interactions on social media.
The document discusses social media lead generation. It introduces Brian Bodnar and Kipp Halligan. Various tips are provided on building social media reach through following, friending, connecting, and sharing links. The importance of content discovery through blogs, calendars and thank you pages is discussed. It emphasizes the need for conversion ubiquity by placing calls-to-action everywhere and testing different calls-to-action. The goal of these efforts should be to buy customers rather than just leads.
Stop Ruining your Real Estate Reputation - Detox your Digital BrandLaura Monroe
Your personal and brand reputation depends on TRUST - Detox the behaviors that damage your reputation, and measure the insights from truth-telling word of mouth marketing.
Measuring the Fuzzy ROI of Social MediaSteve Hammer
Presented at Confluence Conference. Using your site to measure the impact of social media and measurement strategies. 4 tips and a bonus advanced method for using split testing.
How to Use Social Media To Attract More Customers - HubSpotHubSpot
Businesses now have the power to leverage the Internet -- search engines, blogs, social media -- to reach customers more effectively. This includes connecting with customers where they hang out online and engaging in conversations about the topics most important to them. Social CRM (Customer Relationship Management) is all about joining the ongoing conversations our customers and prospects are already having and not trying to control them. It's realizing that people like doing business with people they like and love doing business with people they trust.
This presentation covers:
* How to use social media to connect with customers online
* Creating content to attract more customers to your business
* Tools to help you manage and measure your social media efforts
Cant Buy Me Love: How to Leverage Earned Media to Grow Your Web PresenceConductor
The document discusses how earned media is better for growing a web presence than paid media. It argues that only 18% of clicks from paid distribution go to the desired location, while the rest are wasted. True love and customer loyalty cannot be bought, they must be earned through quality content and innovation. The document provides tips for improving content, search, social, community, and email marketing through earned media strategies.
4 Technology Trends to Watch - Growth of Mobile, Internet of Things, 3D Print...Mike Merrill
Presentation delivered as a Keynote at The Pinnacle Corporation's Annual Customer Event. Discusses mobile, Internet of Things, 3D Printing, and Collaborative Consumption. Mentions IFTTT, SmartThings, Belkin WeMo, MakerBot, Foursquare among others
How to Build Brand Loyalty & Brand AdvocatesJoanna Lord
I presented on how to build brand loyalty and grow a community of brand advocates at SearchLove San Diego. Learn tips and tricks on how to create, launch and measure successful brand marketing campaigns.
The document discusses how individuals can brand themselves using social media. It recommends establishing an online identity through a personal webpage, blog, and social media profiles. It also provides tips on using keywords, calls to action, and analytics to attract an audience and measure engagement. The goal is to define what your personal brand represents and build recognition over time through consistent posting and interactions on social media.
The document discusses social media lead generation. It introduces Brian Bodnar and Kipp Halligan. Various tips are provided on building social media reach through following, friending, connecting, and sharing links. The importance of content discovery through blogs, calendars and thank you pages is discussed. It emphasizes the need for conversion ubiquity by placing calls-to-action everywhere and testing different calls-to-action. The goal of these efforts should be to buy customers rather than just leads.
Stop Ruining your Real Estate Reputation - Detox your Digital BrandLaura Monroe
Your personal and brand reputation depends on TRUST - Detox the behaviors that damage your reputation, and measure the insights from truth-telling word of mouth marketing.
Measuring the Fuzzy ROI of Social MediaSteve Hammer
Presented at Confluence Conference. Using your site to measure the impact of social media and measurement strategies. 4 tips and a bonus advanced method for using split testing.
How to Use Social Media To Attract More Customers - HubSpotHubSpot
Businesses now have the power to leverage the Internet -- search engines, blogs, social media -- to reach customers more effectively. This includes connecting with customers where they hang out online and engaging in conversations about the topics most important to them. Social CRM (Customer Relationship Management) is all about joining the ongoing conversations our customers and prospects are already having and not trying to control them. It's realizing that people like doing business with people they like and love doing business with people they trust.
This presentation covers:
* How to use social media to connect with customers online
* Creating content to attract more customers to your business
* Tools to help you manage and measure your social media efforts
Refer a Friend to list their international real estate listings for sale, rent, or exchange - and earn a $10 credit towards site upgrades. Watch this presentation and then visit us to get started http://www.internationalrealestatelistings.com/refer_a_friend
Youtility: Why Smart Business is about Help not Hype. SoMeTourism
This document discusses the concept of "Youtility", which is marketing that provides useful information and value to customers rather than just promoting products. It advocates creating content that helps customers through self-serve information, radical transparency about the company, and real-time relevance. By focusing on creating useful content that addresses customer needs, businesses can build trust and relationships with customers who will want to stay engaged with the brand. The key is to market this useful content before directly promoting products or destinations. Youtility should be an ongoing process rather than a one-time project.
Tweet, Meet and Gasp! Online/Offline Marketing Plays That Your Breath Away -...Online Marketing Summit
Tweet, Meet and Gasp! Online/Offline Marketing Plays That Your Breath Away
ARGs are making bleeding edge marketing news around the world. Leveraging social media platforms, banner ads, and video, with traditional media such as billboards, print, radio, and TV, and engagement marketing, including events, and tweet-ups, ARG integrated Marketing is one of the most effective marketing tools in our war chest. Learn step-by-step how to create your own.
* Gillian Muessig, President, SEOmoz, Inc.
The document outlines 10 principles for American Express to effectively engage business customers on social media. The principles are: 1) Know your audience via research on what concerns them. 2) Reach customers where they spend time online. 3) Have conversations rooted in insights about customers' challenges. 4) Differentiate content from competitors. 5) Address customers as individuals rather than just businesses. 6) Find and discuss cultural tensions in business. 7) Be honest about obstacles customers face. 8) Use branding across the customer journey to drive demand. 9) Leverage each platform's strengths with tailored content. 10) Continuously test content to optimize engagement. The document advocates an audience-focused, data-driven approach to social media marketing.
Sendible, BrightonSEO: Does the Trump card always work on Social Media?Sendible
Is all publicity good publicity? Are you playing to your strengths on social media or just using your Trump card to seek attention. Causing disruption on social can substantially grow your business or build walls between you and success.
Discover the ups of downs of being outspoken on social and how it’s not about how many followers you have, but the value you can offer to build lasting relationships with those that matter.
The Evolving Travel Shopping Journey: Traveling & Sharing The ExperienceLeonardo
In the final part of our Digital Marketing Summit for Hoteliers, Ed St. Onge, President of Flip.to and Charlie Osmond, Chief Tease of Triptease discuss the traveling & sharing the experience phase of the travel shopping journey and its impact on driving direct bookings.
This document outlines the top 10 mistakes realtors make in marketing their business. These include using generic brokerage website templates that do not target keywords relevant to their local market, thinking a website alone will generate leads without driving traffic, trying to appeal to all audiences instead of specializing in a niche, relying only on traditional print advertising, failing to include calls to action, not capturing leads from website visitors, not building online relationships, not using video marketing, forgetting about past clients, and not utilizing social media. The document promotes a "Secret Agent Blueprint" training program to help realtors avoid these mistakes.
The document discusses how CEOs can be effective marketers for their companies. It recommends that CEOs set the company mission and strategy, promote the core values, hire and manage the executive team, ensure proper funding, allocate resources, and act as the chief brand evangelist. As the person most knowledgeable about the business, CEOs are well-positioned to market the company through blogs, social media, generating press, and leveraging their contacts. The document provides 10 tactical tips for CEOs to engage in inbound marketing authentically such as understanding the marketing funnel, contributing to the industry, empowering the marketing team, creating useful content, and recognizing marketing accomplishments.
The document discusses social media lead generation. It introduces Brian Bodnar and Kipp Halligan and notes Brian wrote "The B2B Social Media Book." Several tips are provided for social media lead generation, including building social media reach by following, friending, connecting and sharing links; maximizing content discovery with a content calendar and social thank you pages; and ensuring conversion ubiquity by including calls-to-action everywhere and testing different calls-to-action. The goal of social media efforts should be buying customers rather than just leads. With the right approach, social media can drive significant revenue and prove skeptics like CEOs wrong.
5 Tips To Maximize Customer Acquisition Via Growth HackingReferralCandy
"Growth hacking" has become a buzz-word in recent times. But how can marketers maximize customer acquisition, and what are some examples of early growth hacking tactics employed by now radically successful companies? Based on Neal Taparia's article on Forbes, this set of slides combines growth hacking lessons from Sean Ellis, relevant statistics, real life examples, and quotes, to form a visually stunning experience. Enjoy!
Social Influence Marketing at InBound Marketing SummitShiv Singh
The document outlines 5 ideas for social influence marketing:
1. Practice social influence marketing everyday and link it to other marketing efforts.
2. Focus on relationships, including different influencer types.
3. Put the community at the core of the brand by engaging and listening to community members.
4. Retool the marketing department to focus more on customer participation, listening, and designing for social media.
5. Measure key metrics like conversation share, sentiment, and influence to calculate a "SIM score" and tie it to other business metrics.
The document discusses digital marketing strategies and metrics. It provides tips on social media, content marketing, email marketing, and tracking website traffic and leads. Key metrics include open and click rates for emails, growth in website visitors and leads over time, and increases in social traffic and referrals to the website. The document emphasizes growing relevant content, listening to customers, and optimizing campaigns based on data and benchmarks.
SMITH Advertising was honored to present to the Professional Marketing Club Association on Digital & Social Media integrated marketing. Attached is the presentation that Vice President Marni Blythe covered. Please contact Marni at mblythe@smtihadv.com for all questions and comments.
This document provides examples of how brands have successfully implemented content marketing strategies through compelling storytelling, reaching their target audiences, and building sustainable content plans. It discusses how companies like Accenture, Red Bull, Mahindra, Infosys, Walmart's Shopycat app, and Glassdoor engaged audiences by sharing stories and user-generated content. It also recommends adopting a "rule of thirds" approach to content creation, using a mix of original, opinion, and curated content.
Whats Next In Marketing Advertising - Paul IasksonJames Scott
The document discusses the evolution of marketing and advertising from old to modern approaches. It argues that the future of marketing involves making people's lives better through product innovation, content creation, engagement, and utility. Brands should focus on uncovering rich consumer insights to create marketing that delivers value and improves people's experiences.
The document discusses the evolution of marketing and advertising from old to modern approaches. It argues that the future of marketing involves making people's lives better through product innovation, content creation, engagement, and utility. Modern marketing embeds marketing into innovative products and uses content and digital experiences to build brand loyalty through positive consumer interactions and value.
The document discusses the evolution of marketing and advertising from old to modern approaches. It argues that the future of marketing involves making people's lives better through product innovation, content creation, engagement, and utility. Modern marketing embeds marketing into innovative products and uses content and digital experiences to build brands in a way that delivers value and improves people's lives. Insights from observing consumer behavior are important to develop these new approaches to marketing.
The document discusses the evolution of marketing and advertising from old to modern approaches. It argues that the future of marketing involves making people's lives better through product innovation, content creation, engagement, and utility. Modern marketing embeds marketing into innovative products and uses content and digital experiences to build brands in a way that delivers value and improves people's lives. Insights from observing consumer behavior are important to develop these new approaches to marketing.
The document discusses the evolution of marketing and advertising from old to modern approaches. It argues that the future of marketing involves making people's lives better through product innovation, content creation, engagement, and utility. Modern marketing embeds marketing into innovative products and uses content and digital experiences to build brand loyalty through positive consumer interactions and value.
The document discusses the evolution of marketing and advertising from old to modern approaches. It argues that the future of marketing involves making people's lives better through product innovation, content creation, engagement, and utility. Modern marketing embeds marketing into innovative products and uses content and digital experiences to build brand loyalty through positive consumer interactions and value.
Refer a Friend to list their international real estate listings for sale, rent, or exchange - and earn a $10 credit towards site upgrades. Watch this presentation and then visit us to get started http://www.internationalrealestatelistings.com/refer_a_friend
Youtility: Why Smart Business is about Help not Hype. SoMeTourism
This document discusses the concept of "Youtility", which is marketing that provides useful information and value to customers rather than just promoting products. It advocates creating content that helps customers through self-serve information, radical transparency about the company, and real-time relevance. By focusing on creating useful content that addresses customer needs, businesses can build trust and relationships with customers who will want to stay engaged with the brand. The key is to market this useful content before directly promoting products or destinations. Youtility should be an ongoing process rather than a one-time project.
Tweet, Meet and Gasp! Online/Offline Marketing Plays That Your Breath Away -...Online Marketing Summit
Tweet, Meet and Gasp! Online/Offline Marketing Plays That Your Breath Away
ARGs are making bleeding edge marketing news around the world. Leveraging social media platforms, banner ads, and video, with traditional media such as billboards, print, radio, and TV, and engagement marketing, including events, and tweet-ups, ARG integrated Marketing is one of the most effective marketing tools in our war chest. Learn step-by-step how to create your own.
* Gillian Muessig, President, SEOmoz, Inc.
The document outlines 10 principles for American Express to effectively engage business customers on social media. The principles are: 1) Know your audience via research on what concerns them. 2) Reach customers where they spend time online. 3) Have conversations rooted in insights about customers' challenges. 4) Differentiate content from competitors. 5) Address customers as individuals rather than just businesses. 6) Find and discuss cultural tensions in business. 7) Be honest about obstacles customers face. 8) Use branding across the customer journey to drive demand. 9) Leverage each platform's strengths with tailored content. 10) Continuously test content to optimize engagement. The document advocates an audience-focused, data-driven approach to social media marketing.
Sendible, BrightonSEO: Does the Trump card always work on Social Media?Sendible
Is all publicity good publicity? Are you playing to your strengths on social media or just using your Trump card to seek attention. Causing disruption on social can substantially grow your business or build walls between you and success.
Discover the ups of downs of being outspoken on social and how it’s not about how many followers you have, but the value you can offer to build lasting relationships with those that matter.
The Evolving Travel Shopping Journey: Traveling & Sharing The ExperienceLeonardo
In the final part of our Digital Marketing Summit for Hoteliers, Ed St. Onge, President of Flip.to and Charlie Osmond, Chief Tease of Triptease discuss the traveling & sharing the experience phase of the travel shopping journey and its impact on driving direct bookings.
This document outlines the top 10 mistakes realtors make in marketing their business. These include using generic brokerage website templates that do not target keywords relevant to their local market, thinking a website alone will generate leads without driving traffic, trying to appeal to all audiences instead of specializing in a niche, relying only on traditional print advertising, failing to include calls to action, not capturing leads from website visitors, not building online relationships, not using video marketing, forgetting about past clients, and not utilizing social media. The document promotes a "Secret Agent Blueprint" training program to help realtors avoid these mistakes.
The document discusses how CEOs can be effective marketers for their companies. It recommends that CEOs set the company mission and strategy, promote the core values, hire and manage the executive team, ensure proper funding, allocate resources, and act as the chief brand evangelist. As the person most knowledgeable about the business, CEOs are well-positioned to market the company through blogs, social media, generating press, and leveraging their contacts. The document provides 10 tactical tips for CEOs to engage in inbound marketing authentically such as understanding the marketing funnel, contributing to the industry, empowering the marketing team, creating useful content, and recognizing marketing accomplishments.
The document discusses social media lead generation. It introduces Brian Bodnar and Kipp Halligan and notes Brian wrote "The B2B Social Media Book." Several tips are provided for social media lead generation, including building social media reach by following, friending, connecting and sharing links; maximizing content discovery with a content calendar and social thank you pages; and ensuring conversion ubiquity by including calls-to-action everywhere and testing different calls-to-action. The goal of social media efforts should be buying customers rather than just leads. With the right approach, social media can drive significant revenue and prove skeptics like CEOs wrong.
5 Tips To Maximize Customer Acquisition Via Growth HackingReferralCandy
"Growth hacking" has become a buzz-word in recent times. But how can marketers maximize customer acquisition, and what are some examples of early growth hacking tactics employed by now radically successful companies? Based on Neal Taparia's article on Forbes, this set of slides combines growth hacking lessons from Sean Ellis, relevant statistics, real life examples, and quotes, to form a visually stunning experience. Enjoy!
Social Influence Marketing at InBound Marketing SummitShiv Singh
The document outlines 5 ideas for social influence marketing:
1. Practice social influence marketing everyday and link it to other marketing efforts.
2. Focus on relationships, including different influencer types.
3. Put the community at the core of the brand by engaging and listening to community members.
4. Retool the marketing department to focus more on customer participation, listening, and designing for social media.
5. Measure key metrics like conversation share, sentiment, and influence to calculate a "SIM score" and tie it to other business metrics.
The document discusses digital marketing strategies and metrics. It provides tips on social media, content marketing, email marketing, and tracking website traffic and leads. Key metrics include open and click rates for emails, growth in website visitors and leads over time, and increases in social traffic and referrals to the website. The document emphasizes growing relevant content, listening to customers, and optimizing campaigns based on data and benchmarks.
SMITH Advertising was honored to present to the Professional Marketing Club Association on Digital & Social Media integrated marketing. Attached is the presentation that Vice President Marni Blythe covered. Please contact Marni at mblythe@smtihadv.com for all questions and comments.
This document provides examples of how brands have successfully implemented content marketing strategies through compelling storytelling, reaching their target audiences, and building sustainable content plans. It discusses how companies like Accenture, Red Bull, Mahindra, Infosys, Walmart's Shopycat app, and Glassdoor engaged audiences by sharing stories and user-generated content. It also recommends adopting a "rule of thirds" approach to content creation, using a mix of original, opinion, and curated content.
Whats Next In Marketing Advertising - Paul IasksonJames Scott
The document discusses the evolution of marketing and advertising from old to modern approaches. It argues that the future of marketing involves making people's lives better through product innovation, content creation, engagement, and utility. Brands should focus on uncovering rich consumer insights to create marketing that delivers value and improves people's experiences.
The document discusses the evolution of marketing and advertising from old to modern approaches. It argues that the future of marketing involves making people's lives better through product innovation, content creation, engagement, and utility. Modern marketing embeds marketing into innovative products and uses content and digital experiences to build brand loyalty through positive consumer interactions and value.
The document discusses the evolution of marketing and advertising from old to modern approaches. It argues that the future of marketing involves making people's lives better through product innovation, content creation, engagement, and utility. Modern marketing embeds marketing into innovative products and uses content and digital experiences to build brands in a way that delivers value and improves people's lives. Insights from observing consumer behavior are important to develop these new approaches to marketing.
The document discusses the evolution of marketing and advertising from old to modern approaches. It argues that the future of marketing involves making people's lives better through product innovation, content creation, engagement, and utility. Modern marketing embeds marketing into innovative products and uses content and digital experiences to build brands in a way that delivers value and improves people's lives. Insights from observing consumer behavior are important to develop these new approaches to marketing.
The document discusses the evolution of marketing and advertising from old to modern approaches. It argues that the future of marketing involves making people's lives better through product innovation, content creation, engagement, and utility. Modern marketing embeds marketing into innovative products and uses content and digital experiences to build brand loyalty through positive consumer interactions and value.
The document discusses the evolution of marketing and advertising from old to modern approaches. It argues that the future of marketing involves making people's lives better through product innovation, content creation, engagement, and utility. Modern marketing embeds marketing into innovative products and uses content and digital experiences to build brand loyalty through positive consumer interactions and value.
Why is there so much really bad marketing out there?Richard Meyer
Why is there so much really bad marketing out there today ? Because of a lot of reasons including dumb marketers and a failure to grasp the realities of the new marketplace
Learn the fundamentals of how to craft an effective message and what ways you can market online without breaking the bank. Provided by www.clickedstudios.com
Wrapping Your Head Around Social Media
Get ready for information, insights, real-world case studies - and yes, the metrics of their results. It\'s time to shed a lot more light on Social Media and what it can do for your business.
The only way to wrap your arms around a Social Media audience is to actually wrap your head around Social Media, first. Think of it like trying to speak to someone in a specific language. You can be conceptually brilliant; but if you speak Russian, French and Chinese and your audience is speaking Portuguese, it won\'t get you very far. We\'re here to get you speaking "Social Media".
Once you have a basic working knowledge, you\'ll be able to evaluate whether or not online is the place for you. If the answer is "yes," you can find out how to grow your client or brand and make Social Media work for you. From best practices to innovative tools, you\'ll discover strategies to wrangle the ROI you need to succeed.
The document discusses return on investment (ROI) for social media. It provides resources on understanding the social media landscape and how businesses can participate through activities like identifying influencers, listening, and interacting on various social media platforms. The document also announces an upcoming webinar on wrapping your head around the social media phenomenon and provides contact information.
Content Marketing World: Training with Content Marketing Jedi Masters #CMWorldJim MacLeod
For a few days in late 2016, The Content Marketing Institute brought together the world's leaders in Content Marketing. Here are a few of the pearls of wisdom that they delivered to save us from the dark side of Marketing.
This document contains a list of 50 types of slides that can be used in presentations. It includes common chart types like bar charts and pie charts. It also lists types of slides for photos, infographics, text, important slides, figures, and more. The list was sourced from slideshare.net, a website where presentations can be uploaded and shared.
The document appears to list types of slides that can be used in presentations. It includes 50 types of slides organized under categories like CHARTS, PHOTO, INFOGRAPHICS, TEXT, IMPORTANT SLIDES, FIGURES. Common slide types listed include title slides, section slides, bar charts, photos, mind maps, and call to action slides. The source of the slides types is listed as slideshare.net.
The document lists 50 types of slides that can be used in presentations. It includes different types of charts, photos, infographics, text elements, important slides like title slides, figures, and other visual elements. The list provides high-level categories of visual elements that can be incorporated into presentations.
This document lists 50 different types of slides that can be used in presentations. Some of the highlighted slide types include charts (bar charts, histograms, scatter charts), photos (printscreen, photo of human and text, animals), infographics (visual metaphors, word clouds, timelines), text-based slides (quotes, lists, questions), and important structural slides (title slides, section slides, last slides). The document provides a high-level overview of different visual elements that can be incorporated into presentations.
The document lists 50 different types of slides that can be used in presentations. It includes charts, photos, infographics, text elements, important structural slides, figures, and other visual elements like timelines, processes, and coordinate systems. The source of the slides types is listed as slideshare.net.
This document contains a list of 50 different types of slides that can be used in presentations. It includes common chart types like bar charts and pie charts. It also lists other visual elements such as photos, infographics, mind maps, and timelines. The document categorizes the slides into sections like charts, photos, infographics, text, important slides, and figures. It indicates that the source of this list of slide types is slideshare.net.
This document lists 50 different types of slides that can be used in presentations. It includes various chart types like bar charts and histograms. It also includes slides with photos, infographics, different text elements, important slides like titles, sections and questions. The source of this list of slide types is cited as slideshare.net.
This document lists 50 different types of slides that can be used in presentations. It includes common chart types like bar charts and pie charts. It also includes slides for photos, infographics, text elements, important concepts, intro/outro slides, and more. The document provides a high-level overview of different slide options without descriptions of each type. It directs the reader to slideshare.net as the source for more information on the various slide types.
This document lists 50 different types of slides that can be used in presentations. It includes common chart types like bar charts and pie charts. It also includes slides with photos, infographics, text elements, important slides like title slides and thank you slides. The source of the slides types is listed as slideshare.net.
This document lists 50 different types of slides that can be used in presentations. It categorizes the slides into charts, photos, infographics, text, important slides, and figures. Some of the slide types included are bar charts, histograms, pie charts, photos of humans and text, word clouds, titles slides, questions slides, and call to action slides. The document notes that the source of the slides types is slideshare.net.
This document contains a list of 50 types of slides that can be used in presentations. It includes different types of charts, photos, infographics, text elements, and other slides often used at important points in presentations like title slides, section slides, and last slides. The list contains items like bar charts, histograms, pie charts, photos, logos, icons, infographics, word clouds, timelines, and more. It does not provide any descriptions or details about the slides, only their type names.
The document lists 50 different types of slides that can be used in presentations. These include common chart types like bar charts and pie charts. It also includes slides with photos, infographics, text elements, important elements like titles and sections, and concluding slide types. The source of the slide types is listed as slideshare.net, a website where presentation slides can be shared.
This document lists 50 different types of slides that can be used in presentations. It includes common chart types like bar charts and pie charts. It also includes slides with photos, infographics, text elements, figures, and important slides like title slides and last slides. The source of this list of slide types is cited as slideshare.net.
The document lists 50 different types of slides that can be used in presentations. It includes charts, photos, infographics, text-based slides, important slides like titles and conclusions, figures, and more. The types of slides are organized into categories like charts, photos, info graphics, text, important slides, and figures. The source of the slides types is listed as slideshare.net.
The document lists 50 types of slides commonly used in presentations. These include various charts like bar charts, histograms and pie charts. It also includes photos, infographics, different text elements, important slides like title slides and last slides, figures, and time-based elements like timelines and processes. The source of this list of slide types is cited as slideshare.net.
This document lists 50 different types of slides that can be used in presentations. It includes common chart types like bar charts and pie charts. It also includes slides with photos, infographics, text elements, important elements like titles, sections and questions. The document provides a comprehensive list of slide types to consider when creating a presentation.
This document lists 50 different types of slides that can be used in presentations. It includes common chart types like bar charts and histograms. It also includes slides with photos, infographics, text elements, important concepts, figures, titles, and closing slides. The source of the slide types is listed as slideshare.net, which is a website where people share and discover presentation slides.
This document lists 50 different types of slides that can be used in presentations:
- It categorizes the slides into charts, photos, infographics, text, important slides, and figures.
- Some examples of slide types included are bar charts, histograms, pie charts, photos of humans/animals, word clouds, timelines, titles slides, and call to action slides.
- The source of the slide types is listed as slideshare.net, an online platform for sharing presentations.
This document lists 50 different types of slides that can be used in presentations, grouped into categories such as charts, photos, infographics, text, important slides, and figures. The slides include options like bar charts, histograms, pie charts, photos, mind maps, timelines, call to action slides, and title slides. The document notes that the source of the slides types is the website slideshare.net.
This document lists 50 different types of slides that can be used in presentations. It groups the slides into several categories including charts, photos, infographics, text, important slides, figures. The slides range from basic elements like titles, sections and questions to more advanced elements like mind maps, processes, comparisons and timelines. The source of the slides types is listed as slideshare.net.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
RPWORLD offers custom injection molding service to help customers develop products ramping up from prototypeing to end-use production. We can deliver your on-demand parts in as fast as 7 days.
But whatever form it comes in. The spirit of true loves remains.
True love comes in different shapes and sizes.
Today, we’re going to talk about the most power force on the planet. TRUE LOVE.
There are two truths about true love
Photo Credit: http://lovesthemuffin.deviantart.com/art/True-Love-105670936?q=sort%3Atime+favby%3Alogancale2010&qo=3
Short history of the challenges Harley faced: http://www.hotbikeweb.com/features/0701_hbkp_american_machine_foundry/viewall.html
Photo via Jim Skea: http://www.flickr.com/photos/jimsk/128131281/
#1: Empathy + creavity = great contentWhen our Newsweek article was coming out in Dec. 2005, I panicked that thousands of readers would have no idea what SEO is and would come to our website to learn, and find only the blog, so I wrote the Beginner's Guide to SEO over the course of ~5 days. Newsweek didn't send much traffic, but the guide was picked up on Slashdot and Digg, which sent tens of thousands of visits and thousands of links.
#2: Innovation doesn't always trump improvementEarly in my SEO career, I stumbled onto Vaughn's "one pager" on SEO (http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm). It was a decent resource, but I always thought there should be something higher quality, more peer-reviewed, more data-driven, and with a better design. In 2005, we released our first edition of the Search Ranking Factors (http://www.seomoz.org/article/search-ranking-factors) which became a company defining resource for us.
#3: Branding may be more valuable than links & trafficWhiteboard Friday doesn't really compare in terms of visits or links to much of the other content we put out on the blog. We stick with it, because the engagement in terms of time-on-page, private virality (sharing through email, or gathering around a monitor on Fridays), brand association and memory all dramatically exceed any other content format. These elements, far more so than raw links or traffic, create positive brand associations that led to consulting engagements in our early life and software subscriptions since our switch.
#4: Amateur graphics perform shockingly wellA ton of the content I've created over the last 8 years has been in the form of very simplistic, relatively amateurish graphics and images. Yet, these have been featured on thousands of blog posts, in hundreds of presentations, and earned tons of links and rankings that continue to surprise me. The key seems to be the authenticity and resonance of the graphics, rather than the professionalism and quality.
#4: Amateur graphics perform shockingly wellA ton of the content I've created over the last 8 years has been in the form of very simplistic, relatively amateurish graphics and images. Yet, these have been featured on thousands of blog posts, in hundreds of presentations, and earned tons of links and rankings that continue to surprise me. The key seems to be the authenticity and resonance of the graphics, rather than the professionalism and quality.
#5: Being transparent with success works well, but with failure works even betterFor a long time, we've shared metrics about our company and website performance, and these often receive compliments and traffic. But, it's our failures, particularly posts like http://www.seomoz.org/blog/seomozs-venture-capital-process and http://moz.com/rand/misadventures-venture-capital-funding/ that have earned press, awareness, and made a lasting impression. This type of sharing also makes the information we do share massively more credible.
#6: Ranking #1 isn't all it's cracked up to beWe've had more traffic from position #3 than positions #1 and #2 combined, when that third result has a much more compelling and visual snippet. Videos, rel=author, rich snippets/schema are all critical for this.
#7: Content that involves third parties ranks betterYOUmoz posts almost always receive links from their writer. Posts that mention other companies or products favorably get cited by them. Posts that call out individuals usually get a link or social share from those mentioned and their communities.
#9: Cannibalizing your own stuff sucksOne of the flaws in Google's ranking algorithm is the sometimes overwhelming preference for freshness. It means that on occasion, we'll have a relatively crummy page (e.g. an unanswered Q+A thread) outrank a really good, older article or blog post. We still get the ranking, but we disappoint the searcher. We're working on ways to limit this in the future.
#10: Sometimes, it's better to do SEO on someone else's site
We've seen content rank more quickly and higher on sites like YouTube, Quora, Slideshare, and even Google+ than on our own. Perhaps not surprisingly, these will also sometimes earn more links and references, perhaps because those sharing/linking feel it's less commercial. And best of all, using secondary sites gives you the possibility to own even more of the search results for terms & phrases that are really important to you.
#10: Sometimes, it's better to do SEO on someone else's site
We've seen content rank more quickly and higher on sites like YouTube, Quora, Slideshare, and even Google+ than on our own. Perhaps not surprisingly, these will also sometimes earn more links and references, perhaps because those sharing/linking feel it's less commercial. And best of all, using secondary sites gives you the possibility to own even more of the search results for terms & phrases that are really important to you.
#3: Branding may be more valuable than links & trafficWhiteboard Friday doesn't really compare in terms of visits or links to much of the other content we put out on the blog. We stick with it, because the engagement in terms of time-on-page, private virality (sharing through email, or gathering around a monitor on Fridays), brand association and memory all dramatically exceed any other content format. These elements, far more so than raw links or traffic, create positive brand associations that led to consulting engagements in our early life and software subscriptions since our switch.
#8: Google has a spooky nose for qualityThere are a lot of rankings where the classic keywords+links equation seems to fail, and much of the time, it's what I can only describe as "subjective quality" that seems to be propping up a page/site. I'd put money down that a combination of topic modeling and user/usage data is behind this, but optimizing for it isn't possible given our current tools and technology. However, writing a page that gets this right (http://www.kaushik.net/avinash/wp-content/uploads/2009/08/nirvana_customer_intent_matches_webpage_purpose.png via http://www.kaushik.net/avinash/tips-for-improving-high-bounce-low-conversion-web-pages/)
#11: When we share and how frequently matters a tonUsing Followerwonk and Facebook Insights, we can figure out when our social audience is online and target appropriately. We also do sharing, especially on Twitter, at least 2-3X because we know the same users aren't always online.
#12: Sharing format is hugeThe right image/graphic on Facebook or Google+, the right link formatting on Twitter, the right meta description for a piece of content (since these also now appear in social), all matter.
#14: The most "viral" and "engaging" social content often doesn't contain a link Many of our most "successful" (in terms of attracting/engaging comments, earning re-shares/re-tweets, etc) comes in the form of text, pictures, and questions on social networks, not just the posting of links (despite what the "science of social media" data often says).
#13: Only sharing your own content is a recipe for disasterSocial users appear to have a high expectation for reciprocation, and a strong ethic for "paying it back." Thus, if you help promote others' work on social networks, they will often turn around to help your shares spread further. LinkedIn is the most obvious example of this (with endorsements), but it's true all over the social web.
#15: Physical items are incredibly powerfulWhen we send members of our community a care package, a card, a letter, or a gift in the mail, they often become fans for life. Virtual interactions may be powerful, but they're not the same as real world ones. One tip - it has to be unexpected, or the magic's lost. A holiday card or a thank-you gift on their subscription anniversary is nowhere near as powerful as a "thanks for the great comments on our blog post" card.
#15: Physical items are incredibly powerfulWhen we send members of our community a care package, a card, a letter, or a gift in the mail, they often become fans for life. Virtual interactions may be powerful, but they're not the same as real world ones. One tip - it has to be unexpected, or the magic's lost. A holiday card or a thank-you gift on their subscription anniversary is nowhere near as powerful as a "thanks for the great comments on our blog post" card.
#16: The first interaction is often the last, unless...Someone engages back. Just a thumbs up or a comment reply correlates with keeping a person visiting, commenting, thumbing, submitting, etc. I suspect a lot of people on the web are seeking interaction, but they're very impatient and won't return if they don't see it that first time. Almost makes me wish we could build an alert to specifically tell our team when a first timer comments
#17: Email offers that promise extras may be worse than those that have a simple value propositionMany email offers overwhelm recipients with “extras” that marketers perceive will add to the consumer’s desire to convert. In fact, this works in the opposite fashion, making people believe the value isn’t there.
#18: Email newsletters with your own stuff < email newsletters with other people's stuffFor several years, we sent out email newsletters that linked to our "best" posts, content, tools, etc. These had pretty mediocre performance. Then came the Moz Top 10. It linked to 10 of the best pieces of content/news all over the industry, and its adoption and engagement has been comparatively amazing. Best of all, those who are mentioned in the Moz Top 10 hold a special place in their heart for the company, as we've not only praised them publicly, but also sent 10s of thousands of visits their way. That often gets reciprocated :-)
#17: Email offers that promise extras may be worse than those that have a simple value propositionMany email offers overwhelm recipients with “extras” that marketers perceive will add to the consumer’s desire to convert. In fact, this works in the opposite fashion, making people believe the value isn’t there.
#20: CRO often isn't about testing a landing page, but about changing your business to fit what your customers need from you.Every 2-3 years, we're re-imagining and re-inventing what we're building to serve our customers, and how we deliver it. Big changes are scary and hard, but that's what makes them worthwhile.
#19: Changing a button color will never have as much ROI as answering customer objectionsImproving our conversion rates in big ways has always come because we asked the right questions to different groups to discover A) why people buy and B) why some qualified customers don't buy. Once we know those, we can build conversion funnels that perform remarkably.