The document discusses improving food delivery packaging and experience for delivery workers and customers. It begins with research through online surveys and interviews that found the most disliked aspects of delivery were losing receipts, delivering in rainy weather, and making multiple trips to the same area. The analysis identifies plastic bags as protective but less so than insulated bags, though bags are more flexible and affordable. The problem is how to provide a better delivery experience through packaging. The design created is a flexible rain cover that can be adjusted for different order sizes, with pockets, an open bottom, and advertising space. It would be affordably produced locally.

1. Innovative Products and Services Development
School of Design
Hong Kong Polytechnic University
Food delivery
Kalong Chan
Zhang Jin
Jessica Zhuang
Aolin Pei
Mao Lingchao

2. Packaging ; Communication ; Promotion

3. Packaging ; Communication ; Promotion
Opportunity: To promote their restaurant by improving the quality
of packaging and delivery on their take out service.

4. Understanding the opportunity In-depth Research
Research
Analysis
Identification of
market focus

5. Understanding the opportunity In-depth Research
Quantatative: Survey, observation
Qualatative: Interview
VOA, Positioning map
Identification of
market focus

6. H
C
R
Online questionnaire (28 respondnts)
EA
你觉得送外最令人讨厌既野
ES
投票项目 ( 多选: 最多可选 3 项 )
R
1. 成推外卖冇人送(推埋一推,个个见到冇人理)
2. 多外卖(见到都想死= =)
3. 送外卖时交通阻塞(过马路时比车阻塞,冇交通灯,行完一架又一架,等好耐都过唔到)
4. 送外卖时行到半路发现倒泻晒d野(送又唔系,送返去公司又惊麻烦)
5. 送外卖时塔升降机等左好耐都冇上落(工厂区最兴)
6. 送外卖时塔升降机比人禁住开门等埋第二个入左先上得(阻住你送外卖)
7. 大厦无升降机(得楼梯,行q死人)
8. 地方远
9. 相同地方送完一个又一个(相同地方去完又到你再去一次)
10.送个外卖唔小心2个以上既外卖调转左搞到要每到地方再行多转
11.送到个外卖到个客手上,个客要求你再要多个餐(行多转= =)
12.送送下外卖中途有人问你今日有咩快餐/有无餐单公司外卖电话果d...
13.送送下中途发现张单飞走左= =搞到唔知总数几钱,唔知送去边,要打返公司问收银
14.送到外卖比客后,发现d野冻晒,要你拎返去换过套热d既
15.大风+落雨(拿借又唔系,唔拿又唔系= =,大风吹到d外卖同把借,有机会吹埋你个人去)
16.送地盘/难行d地方,例如d石屎路,要篮过d路,跳过石屎路先行到过去
17.一东一西(走完东边,又要兜返去西边兜去送)
18.得你一个送=0=无人帮到你

7. 1 2%
2 2%
3 4%
4 8%
5 6%
6 4%
7 2%
8 2%
9 8%
10 2%
11 2%
12 2%
13 20% Lost of the receipt
14 6%
15 25% Rainy
16 1%
17 4%
18 2%

8. 1 2%
2 2%
3 4%
4 8%
5 6%
6 4%
7 2%
8 2%
9 8%
10 2%
11
12
2%
2%
Delivery in
13 20% Lost of the receipt
Rainy day
14 6%
15 25% Rainy
16 1%
17 4%
18 2%

9. General:
W
time: around 4-5 years ago
IE
RV first time: 2 months;
2nd time: less than 1 month
TE
cause he got nothing to do, doing takeout and wait
IN
for a better job
freer than Mc Donald’s, you don’t have to face
customers
not a decent job but you can enjoy the freedom
$15/hour + $5 per order + tips
2 colleagues, 1 full time, sometimes the cook and
boss will do the delivery if it’s too busy
maximum 5-6 round/hour
Kwun Tong, customers are mainly office and shops
choosing KT because close to his home
work from 3-10 hour/day, part time
never use bicycle, he think it’s danger, in fact no
need
use taxi sometimes, for large amount of orders or in
case of bad weather

10. S
LM
B
Delivery:
O
PR
lost/wrong order, lost receipt, wrong address, phone no
battery, fake order, hang around, heavy, hard to carry big
order
Weather :hot, cold, rain
people often use food delivery service in bad weather
Rainy day:
Accept large amount orders, or wait for more ordersuse taxi
sometimes
umbrella, raincoat, rain boots, nothing special
luse more bags to protect food,
sometimes even use trash bag, too many order to carry,
heavy, food deforms, hard to protect food from rain, always
wetwill have more tips, but not always
Promotion: when free, need to distribute menu to shopping
malls and office, the distribution area limits the delivery area.

11. S
N
OI
AT
RV
SE
B
O
Ferry and Shanghai Street

12. Chain stores like Mc Donalds and Pizza
Hut use motorcycles and solid boxs to
carry the food, well, protective enough.

13. A box-shaped thing doesn’t mean
it would also have a decent interior

14. But for small food stores,
it’s unaffordable.

15. Some use bicycles and put the food in
the basket or hang on the handle

16. They put the recipe and money in the pocket
but sometimes their clothe do not have pocket,
so they just put the belongings randomly.

17. They're cool, they're
stylish, they're the
street fighters

18. A
N
A
LY
S IS

19. Existing product
Style
Technology

20. Value Opportunity Analysis
Delivery Insulation Bag low med high Plastic Bag low med high
Emotion Sense of adventure Emotion Sense of adventure
Feel of independence Feel of independence
Sense of security Sense of security
Sensuality Sensuality
Confidence Confidence
Power Power
Aesthetics Visual Aesthetics Visual
Tactile Tactile
Auditory Auditory
Olfactory Olfactory
Gustatory Gustatory
Impact Social Impact Social
Environmental Environmental
Identity Personality Identity Personality
Point in time Point in time
Sense of Place Sense of Place
Ergonomics Ease of use Ergonomics Ease of use
Safety Safety
Comfort Comfort
Core Reliable Core Reliable
Technology Enabling Technology Enabling
Quality Craftsmanship Quality Craftsmanship
Durability Durability
Profit impact Profit impact
Brand impact Brand impact
extendable extendable

21. Value Opportunity Analysis
Delivery Insulation Bag low med high Plastic Bag low med high
Emotion Sense of adventure Emotion Sense of adventure
Feel of independence Feel of independence
Sense of security Sense of security
Sensuality Sensuality
Confidence Confidence
Power Power
Plastic bags: Less
Aesthetics Visual Aesthetics Visual
Tactile Tactile
Auditory Auditory
Olfactory Olfactory
protective, but more
Gustatory Gustatory
Impact Social Impact Social
Environmental Environmental
Identity
flexieable and cheap, it's
Personality
Point in time
Sense of Place
Identity Personality
Point in time
Sense of Place
Ergonomics
already an cultural icon
Ease of use
Safety
Comfort
Ergonomics Ease of use
Safety
Comfort
Core Reliable Core Reliable
Technology Enabling Technology Enabling
Quality Craftsmanship Quality Craftsmanship
Durability Durability
Profit impact Profit impact
Brand impact Brand impact
extendable extendable

22. IO
R
A
EN
SC
{ }
Rain People prefer
Bad Weather Hot to stay inside More orders
Cold
But not a good Delivery People will
experience for man and pay more tips
the delivery man shop will
have more
income

23. N
A
M
R
FO
Umbrella
Raincoat
Rain boot

24. D
O
FO
R
FO
Plastic bags
More plastic bags
Trash bag
(for large amount of orders)

25. PS
D
Delivery in
Rainy day
Problem statement :
How to provide better delivery experience for deliverymen
and consumers through packaging.

26. ET
G
SMEs
R
TA
(An affordable solution)

27. Design criteria
Protects food from rain
Durable
Easy to carry
Cheap
Flexible for different amount of orders

28. D
ES
IG
N

29. Design 1:
A plastic shield with hard
top, and bottom, a bit
bulky to carry on street,
and not much flexibility.

30. Design 2:
No hard top and bottom,
less bulky and less pro-
tective, but still keeps
food safe from rain, much
more flexible for different
sizes of orders.

31. D
ET
A
IL
S
&
FU
N
C
TI
O
N
S

32. Pack up food
Cover it up

33. Trasaction
Fold it up and go back.
......................................done

34. Use velcro to
seal the top
Pocket for reciept Adjustable Open bottom for
and money size more orders
S
IL
A
Advertising space
ET
D

35. Materials and man-
ufacturing skills are
all come from local
shelter makers.
N
O
TI
C
U
D
O
R

36. 藍寶

37. RAMBO

38. THANK YOU