The NGO World planned to bring joy to the deprived during Ramadan through their "Deliver Smiles" campaign. They arranged iftar parties and distributed Eid gifts like food packs to orphans, widows and needy families. Specific activities included an iftar party for 73 orphans in Khanewal, installing a water cooler at an orphanage benefiting 50 children, and distributing ration packs to over 273 people across multiple locations. The goal was to share the spirit of Ramadan and bring a glimmer of hope and smiles to underprivileged communities.