RallyFwd Virtual Conference - December 4, 2019 "Return on Courage" Ryan Berman, Founder, Courageous

1. LIBERATE FROM COMPETITION. LIBERATE FROM
FAKE BELIEVERS. LIBERATE FROM INACTION &
PARALYSIS. LIBERATE FROM LURKING BUSINESS
FEARS. LIBERATE FROM CHANGE DRIVING YOU.
LIBERATE FROM CONVENTIONAL THINKING. LIBE
FROM IRRELEVANCE. LIBERATE FROM INTERNAL
POLITICS. LIBERATE FROM LACK OF ALIGNMENT.
LIBERATE FROM “THAT’S HOW WE’VE ALWAYS
DONE IT”. LIBERATE FROM WATCH YOUR BACK
VS GOT YOUR BACK. LIBERATE FROM LEGACY
VALUES LIBERATE FROM CYA THINKING. LIBERA
FROM YOUR CENTRAL NERVOUS SYSTEM. LIBER
PERSONAL
COURAGEOUS
O U R C O R E V A L U E S
SACRIFICE • SPEED • MAGIC • CHANGE

2. WE BUILD COURAGE BRANDS. WE LEAD COURAGE BRANDS.
A “ M I S S I O N O F R E C O R D ” C O N S U L T A N C Y
C 0 U R A G E O U S

3. LIBERATE FROM IRRELEVANCE. LIBERATE FROM
LIBERATE FROM COMPETITION. LIBERATE FROM
FAKE BELIEVERS. LIBERATE FROM INACTION &
PARALYSIS. LIBERATE FROM LURKING BUSINESS
FEARS. LIBERATE FROM CHANGE DRIVING YOU.
LIBERATE FROM CONVENTIONAL THINKING.
LIBERATE FROM IRRELEVANCE. LIBERATE F
INTERNAL POLITICS. LIBERATE FROM LACK
ALIGNMENT. LIBERATE FROM “THAT’S HOW
WE’VE ALWAYS DONE IT”. LIBERATE FROM
WATCH YOUR BACK VS GOT YOUR BACK.
TE FROM
ACK OF
OW
OM
K.
4.
P A T H T O R E L E V A N C E A N D T H E
N E E D F O R C O U R A G E O U S C H A N G E :
2 3
INNOVATION
CHANGE
NEW SERVICES/PRODUCTS + PIPELINE
1
COMMUNICATION
CHANGE
INTERNAL + EXTERNAL STORY SHIFT
C O U R A G E O U S
C O U R A G E O U S
3 T Y P E S O F C H A N G E M I S S I O N S
CONVICTION
CHANGE
A CULTURE OF BELIEVERS

4. COWARD BRAND ASPIRATIONAL BRAND COURAGE BRANDSTASIS BRAND ITERATIVE BRAND
W H I C H O N E A R E Y O U ?
C O U R A G E O U S

5. COURAGE BRANDS
CREATE THE CHANGE
AND ADDRESS
BUSINESS FEARS BY...
1. GATHERING ENOUGH KNOWLEDGE
2. BUILDING ENOUGH FAITH
3. THEN TAKING SWIFT ACTION
C O U R A G E O U S
W H A T I S A C O U R A G E B R A N D ?

6. LIBERATE FROM COMPETITION. LIBERATE FROM
FAKE BELIEVERS. LIBERATE FROM INACTION &
PARALYSIS. LIBERATE FROM LURKING BUSINESS
FEARS. LIBERATE FROM CHANGE DRIVING YOU.
LIBERATE FROM CONVENTIONAL THINKING. LIBE
FROM IRRELEVANCE. LIBERATE FROM INTERNAL
POLITICS. LIBERATE FROM LACK OF ALIGNMENT.
LIBERATE FROM “THAT’S HOW WE’VE ALWAYS
DONE IT”. LIBERATE FROM WATCH YOUR BACK
VS GOT YOUR BACK. LIBERATE FROM LEGACY
VALUES LIBERATE FROM CYA THINKING. LIBERA
FROM YOUR CENTRAL NERVOUS SYSTEM. LIBER
//KNOWLEDGE FAITH ACTION COURAGEOUS
COURAGEOUS PARTNERS
C O U R A G E O U S
KNOWLEDGE
TEAM
FAITH
TEAM
ACTION
TEAM

7. LIBERATE FROM COMPETITION. LIBERATE FROM
FAKE BELIEVERS. LIBERATE FROM INACTION &
PARALYSIS. LIBERATE FROM LURKING BUSINESS
FEARS. LIBERATE FROM CHANGE DRIVING YOU.
LIBERATE FROM CONVENTIONAL THINKING. LIBE
FROM IRRELEVANCE. LIBERATE FROM INTERNAL
POLITICS. LIBERATE FROM LACK OF ALIGNMENT.
LIBERATE FROM “THAT’S HOW WE’VE ALWAYS
DONE IT”. LIBERATE FROM WATCH YOUR BACK
VS GOT YOUR BACK. LIBERATE FROM LEGACY
VALUES LIBERATE FROM CYA THINKING. LIBERA
FROM YOUR CENTRAL NERVOUS SYSTEM. LIBER
SPECIAL FORCES IN SHARING ECONOMY
C 0 U R A G E O U S
KNOWLEDGE
PARTNERS
FAITH
PARTNERS
SUPERLOUNGE
ACTION
PARTNERS
RED
BEAR
COURAGEOUS
AD RESULTS
MEDIA
PURE
CINEMA
SHINE &
POLISH
MOTV
FILMS
SOI
MEDIA
GORDITOS
GRIZZLY
GRAND
DESIGN
COURAGEOUS
ELEVATED
(UI/UX
JOY
EVENTS
DO NOT
DISTURB
MODIFLY
LIGHTS,
CAMERA, LIVE
JANITOR
KELTON
GLOBAL
BREAKTHROUGH
PLAY
COURAGEOUS
WONDER
ADVISORS
Q2
INSIGHTS
SHERPHERD
ANALYTICS
VENTURES
QUIVERR
INFLUENTIAL.CO
KNOWLEDGE
LEAD
FAITH
LEAD
ACTION
LEAD
PHASE 1: PHASE 2: PHASE 3:

8. LIBERATE FROM COMPETITION. LIBERATE FROM
FAKE BELIEVERS. LIBERATE FROM INACTION &
PARALYSIS. LIBERATE FROM LURKING BUSINESS
FEARS. LIBERATE FROM CHANGE DRIVING YOU.
LIBERATE FROM CONVENTIONAL THINKING. LIBE
FROM IRRELEVANCE. LIBERATE FROM INTERNAL
POLITICS. LIBERATE FROM LACK OF ALIGNMENT.
LIBERATE FROM “THAT’S HOW WE’VE ALWAYS
DONE IT”. LIBERATE FROM WATCH YOUR BACK
VS GOT YOUR BACK. LIBERATE FROM LEGACY
VALUES LIBERATE FROM CYA THINKING. LIBERA
FROM YOUR CENTRAL NERVOUS SYSTEM. LIBER
PERSONAL
OUR
PROCESS
C 0 U R A G E O U S

9. P R I C EPRIORITIZE RALLY IDENTIFY COMMIT EXECUTE
OF BECOMING A
COURAGE BRAND.
®
THE
C 0 U R A G E O U S
O U R M E T H O D T O D R I V I N G C O U R A G E O U S C H A N G E
EXPLAINED IN DETAIL ON PHONE/IN PERSON

10. LIBERATE FROM COMPETITION. LIBERATE FROM
FAKE BELIEVERS. LIBERATE FROM INACTION &
PARALYSIS. LIBERATE FROM LURKING BUSINESS
FEARS. LIBERATE FROM CHANGE DRIVING YOU.
LIBERATE FROM CONVENTIONAL THINKING. LIBE
FROM IRRELEVANCE. LIBERATE FROM INTERNAL
POLITICS. LIBERATE FROM LACK OF ALIGNMENT.
LIBERATE FROM “THAT’S HOW WE’VE ALWAYS
DONE IT”. LIBERATE FROM WATCH YOUR BACK
VS GOT YOUR BACK. LIBERATE FROM LEGACY
VALUES LIBERATE FROM CYA THINKING. LIBERA
FROM YOUR CENTRAL NERVOUS SYSTEM. LIBER
PERSONAL
COURAGEOUS
NO MISSION IS THE SAME
O U R C O R E V A L U E S
SACRIFICE • SPEED • MAGIC • CHANGE
RYANBERMAN@COURAGEBRANDS.COM