Learn how you can engage your existing talent database to develop a pipeline of eager and interested candidates.

1. IN PARTNERSHIP WITH
Building an Engaged
Talent Community
That Converts to
Hires

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Today’s Speakers

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Lori Sylvia
Founder and CEO
Rally
Viet Nguyen
Customer Talent
Advisory
Gem
Jackie Denner
Global Employer Brand
MongoDB

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About MongoDB
MongoDB empowers developers to
create, transform, and disrupt
industries by unleashing the power of
software and data. We are the
leading modern, document-based
data platform that developers love!

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About Gem
Gem’s mission is to help companies hire great
teams. Our talent engagement platform enables
recruiting teams to build relationships that lead to
diverse, high-quality talent pipelines, a great
candidate experience, and predictable hiring at any
scale.
By creating a source of truth for all relationships
with talent, Gem can automate personalized
outreach, while also generating insights about the
entire recruiting process.

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What you’ll learn today
• The value of sourcing from and marketing to the same talent community
• Pro tips for launching a Recruitment Marketing email strategy
• Proven ways to nurture your talent community to help you recruit faster
• Real examples of effective branded email campaigns
• Guides for measuring the success of a talent community strategy

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Building an Engaged
Talent Community
That Converts to
Hires

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Talent
Communities
That Make a
Difference in
Hiring
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Starting a
Talent
Community
● Make up of existing database
○ Past applicants
○ Silver medalists
● Why start a community?
○ Continually keep candidates warm
○ Nurture & engage quality passive candidates
○ Keep the MongoDB brand front of mind
○ Get EB content in front of ideal audience
○ Develop an alumni network (boomerang
employees)

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Preparing to Launch
• Research into tools & selecting the right platform
• Recruiter training, enablement, & alignment
• Put together email marketing plan and guidelines
✓ Types of emails sent
✓ List segments
✓ Frequency
✓ Employer brand content included in each
communication (and by segment)

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Transitioning to a Multipurpose Database
• Intentionality
• Design
• Documentation
• Compliance
• Change Management

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Newsletter vs. Nurture
• Types of email content:
• Newsletter
• Nurture email
• Event invites
• Automated vs. manual

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Effective Examples
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Segmentation Strategy
What is asked of the person signing up
How this shows on up on the backend

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MongoDB Examples

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Gem Examples

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Encouraging
Conversion

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Optimization for Conversion
• Include:
• Employer brand specific
to segment
• Call to Actions (CTAs)
• Tracking links

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More ideas for
nurturing
● Proven Tactics:
○ Qualify the talent in your talent pool
○ Segment the talent pool
○ Plan & launch nurture campaigns
○ Think multi-channel
○ Track your performance with analytics
○ Make talent pool management a team sport
○ Browse and update your talent pool regularly
● Allow time for this strategy to come
to fruition

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Measure your Success
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MongoDB Success

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Monitoring Progress
• Conversions aren’t the
only metric for success
• Have one source of
truth between
recruiting and
recruitment marketing

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Pro Tips
• Planning is important, but
don’t be afraid to take risks
• Adapt and be flexible
• Quality over quantity
• Candidate experience is key
• Invest in design and
documentation
• It takes a village
• Nothing worth doing is easy
• Consistency is also key

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Thank you!
Up next… Q&A

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Q&A
Lori Sylvia
Founder and CEO
Rally
Viet Nguyen
Customer Talent
Advisory
Gem
Jackie Denner
Global Employer Brand
MongoDB

27. Building an Engaged
Talent Community
That Converts to Hires
IN PARTNERSHIP WITH
Thank you!