A marketing plan for Rakth- A mobile application to connect donors with blood banks and hospitals.

1. A MARKETING PRESENTATION
Rakth

2. EXECUTIVE SUMMARY

4. Blood cannot be
manufactured
It can only be
obtained from fellow
donors

5. Of The total requirement of 5 crore
units, only about 3 crore are available

6. How can the
problem be
solved?

7. BRIDGING THE GAP

8. SITUATION ANALYSIS

9. Company Overview
• Solving the issue of blood
shortage

10. COMPETITION
A new concept, so no direct
commercial competitor.

11. Product Line
A mobile Application that
connect people who
require blood to those
who are ready to donate.

12. Target Customers
Target
Customers
Blood
Donors
Donated
before
Not Donated
Before
Blood
required
Blood Banks/
Hospitals.

13. GOAL?
The goal of the company is to make enough
blood available, to meet the requirements.

14. Quantitatively, get 1 million users by the end
of 2 years.

15. STRATEGY?

16. Target Customers
Target
Customers
Blood
Donors
Donated
before
Not Donated
Before
Blood
required
Blood Banks/
Hospitals.

17. Collaborators?
BLOOD BANKS NGOsSOCIAL AND NON-
PROFIT
ORGANISATIONS

18. CUSTOMER
VALUE
PROPOSITION

19. Customer
actions are
incentive
based

20. Established companies are
looking for innovative ways to
use their CRS

21. Companies, through their CSR, can provide
promotions and offers to users.
CSR will be used for promoting a good cause.

22. Collaborator Value
Proposition
Require
blood(BloodBanks,
Hospitals)
Promote(NGOs,Social
organization)
Access To post requirements
on the app.
Access to previous reports of
interested donors
Bloodgroup wise database
Collaborative blood donation
camps.
Additional entry in list of
activities.
Collaborator Value Proposition

23. TACTICS?
1. PRODUCT
2. BRAND
3. PRICE
4. INCENTIVES
5. COMMUNICATION
6. DISTRIBUTION

24. RAKTH
For Donors
For customers
who require
blood

25. Donor Product
Free:
• Free coupons on signup
• Notified when blood is required.
• Notified if any disease is detected
in blood sample
Premium:
• All the features of free product.
• Reports stored on drive.
• Ability to post requirement.

26. Product for customers with blood requirments:
• Supplies to hospitals/Blood Banks
• Ability to post requirements
• Access to bloodgroup-wise sorted database
• Access to previous reports of donors.

27. BRAND!
RAKTH
SAVING LIVES
You don’t have to be a
superhero to save lives.
Donate blood!

28. PRICE?
Donor Product:
• A free application will be
available
• The premium version will
be charged Rs. 100/-
Requiree Product:
• There will be a fixed cost of
Rs. 1000/month
• Each requirement will be
charged at Rs20/posting.

30. Donor
Product:
• Free coupons on signup
• Free premium
upgradation on 10
referrals
• Free goodies on
donating blood through
a notification on app.
Requiree
Product:
Fixed cost waived of on
150+postings/month.

31. Communications

32. By organizing and
marketing in Blood
Donation Camps
Through referral
programs.

33. Distribution

34. TIMELINE

35. DISCLAIMER
This presentation was created by Mr. Krishna
Khandelwal(student, VNIT Nagpur), for an
internship under Prof. Sameer Mathur(Marketing
Professor, IIM Lucknow).