The marketing plan involved newspaper advertisements, outdoor advertisements, leaflet inserts, a Rajo Rani contest, tableau van announcements, radio spots, and press conferences across various cities. The Rajo Rani contest saw over 350 registrations and engaged customers through registration booths, grooming sessions, and a finale event. Analysis of the marketing efforts found that ladies fashion promotions performed well while opportunities remained in promoting mens and kids categories, developing new food offers, and creating regional television commercials. Lessons from the festival will be applied in the future by expanding promotions to additional categories and improving various elements of the marketing strategy.